Creative naming, the most original names of photographer websites

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24 Sep 2020

Naming is the creation and development process of a brand name. And in a photographer’s or creative photographer’s business, the decision of choosing your brand name is very important.  It is an opportunity to make yourself stand out as a photographer of your area or country and to offer a value proposition that makes you unique.  There are lots of you, as professionals, who choose to create original names for your photography business and website. In this article we are going to present a selection of names of photographers and creative photographers.

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Incidentally, at Arcadina, you can create your new website with whatever name you like. In addition, the domain is included in all of our plans. So we encourage you to think of something different and original. You will be able to create your photography website in less than 5 minutes (14 day free trial and with no obligation to purchase).

Private client galleries will grow your photo business

21 Sep 2020

Have you ever thought that the different galleries of private clients, within your photography, video or creative website, will be one of the most important sections and that they will bring more income to your photography, video or creative business?

As we are well aware that private client galleries for photographers are going to become one of the fundamental pillars within your business strategy, today we wanted to share with you this post compilation where we are going to explain the 4 types of private client galleries that you will be able to make available to your clients so that their degree of satisfaction with your work as a photographer is even greater.

And so that those visitors who have not yet become your clients can get an idea of your workload, with Arcadina you can create private galleries with public covers.

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“Keep your customers happy by customising the private client photo gallery available on all Arcadina sites.”

📷 How to sell your photographic services on the internet 🏬

15 Sep 2020

Currently Internet offers many facilities to sell your reports and professional photography services. The best option is to have an online photography store on your website. It will be a great comfort for your clients to be able to buy some of your services automatically and without having to contact you beforehand.

«Did you know that there are several studies that show that most of our purchases are more impulsive than rational?»

How to sell your photographic services on the internet

It is proven that the number of sales increases if you give the option to buy right at the time without having to contact the supplier to finalize the purchase (Amazon type, you give a button and ready, you have your purchase done).

The purpose of including an online store in your web of photography, video or creative is simply to increase your income by automating a part of your business.

«Increase your profits by selling your photo products or services automatically.»

How to optimize the size of your web photos

3 Ago 2020

The size you choose for the photos that you upload to your website will be a very important factor that will help you improve your positioning in search engines (Google) and so that your visitors have a better user experience on your photography, video or creative website (increased conversion).

In a photo page, the web speed will be a parameter to take into account that will depend, among many other things, on the weight of the web page. That is to say, the size of the images you upload to your photography website.

The important thing is to reach a balance when optimizing the photographs so that a good quality of the images shown on the web is maintained. That’s why today we want to explain you how to optimize the size of the images on your photography website according to their usefulness on your website.

«No photographer wants his images to be seen in poor quality on his website. Find out how to get to the optimal photo size for your photography page.»

Right now you’re asking yourself: so, what size or resolution should I upload the images to my website?

In a traditional website, made directly with HTML code or with some CMS (content management system) that does not have implemented an optimization of the images themselves, that question would be key and we could create several articles on this topic.

In Arcadina, we have an integrated system that allows all the images that are uploaded to the website to be optimized for their correct viewing with the minimum size possible and always maintaining the quality that a professional photography website requires.

Essential Photography Books (1)

20 Jul 2020

 

essential photography books

 

 

Vice

When I started to earn my living with my first photographic assignments, more than 25 years ago, I had two clear «vices», music and photographic catalogues. At that time I had not yet set up my first studio and therefore was not yet aware of the meaning of «living to pay». My only investments were records and books, and I wasn’t really planning to do much more either. I was happy with so little or… so much, depending on how you look at it. In fact, when I recall in my mind some passages from my previous youth, I can still clearly relive that almost orgasmic feeling of tearing off the plastic wrapping and discovering the interior design of a CD by Mike Oldfield or Wim Mertens, or the photographs in a catalogue by Duane Michals, Jan Saudek or Helmut Newton. Usually this scene used to take place on a train, back home, after liquidating much of my income in music shops and bookstores in the capital, and I think my ecstasy was more than evident because when I looked around it was not uncommon to come across someone watching me as if I was the same Gollum engrossed in his «treasure».

24 banks of royalty-free images

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26 Jun 2020

We know that often a picture is worth a thousand words, so it is common that sometimes we need images to complete some of the sections of our website and it is difficult to find banks of quality images.

From Arcadina we have compiled a few professional image banks that may be useful to you. Some of them require you to register in order to download the images or to acquire a license for them. It is important that you read well its policy of use of the images, each resource is different and has its conditions.

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Marketing ideas for wedding photographers 👰

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11 Mar 2020

Nowadays there are more and more wedding photographers. Standing out in such a saturated market may be difficult, but not everyone spends the necessary time on marketing. Today we bring you several marketing ideas for wedding photographers that can help you get ahead and grow in this professional sector.

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Marketing strategies, although they usually have points in common for all professional areas, also have others specific to each sector. In the case of wedding photographers we have to take into account that we sell ourselves mainly through our photographs and videos and we must orient our strategy towards them.

New SEO 2020. Is your photography website optimized for the new Google?

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6 Mar 2020

In this last year we have seen a lot of changes in Google that have affected our photographer’s website to a greater or lesser extent. As we have discussed on many occasions, SEO positioning and content marketing for photographers is essential to generate traffic, get potential customers and interact with them. A good strategy will enable us to achieve our long-term goals. But updates and improvement guidelines in many aspects, make us need to be constantly informed. If you want to know what SEO news is coming in 2020, and how to optimize your photo website for these changes, read on!

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Measurement of photos on social networks

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7 Feb 2020

There are a thousand and one social networks in the 21st century and, believe it or not, the measurements of the photographs on each of them are special, unique and different.  In social networks, content is very important, both text and images, and if the latter are not the right size they do not optimize and therefore you will not achieve the objectives you have set in your Communication Strategy.

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Why? One of the main failures that occur on digital platforms all the time is that the images that appear are pixelated or blurred because, for example, Twitter and Facebook compress the images in publications. That’s why we thought that this article about how much your photography should measure according to which social network you use will be a great help so today we’re going to talk about the main and most important ones in terms of recommendations for the world of photographers and photography.

10 photographers to launch website in 2020

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23 Ene 2020

Today we want to show you a compilation of some of the photographers who will be launching their website in 2020, created with Arcadina during the past year.

If you still do not know the full potential you can get out of your photography website created with Arcadina, below we are going to show you some of the improvements we have been working on during these last months and that these 10 international and national photographers have been able to take advantage of very well.

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«Renew your photography website with Arcadina and get your best figures for 2020.»