Turn your Christmas photo shoot into the best gift for this year 🎅

9 Dec 2021

A Christmas photo shoot is always a beautiful experience for children and a fantastic gift to share with the whole family. So, this year when we can finally get together with our families! (with a lot of caution) giving the images of a Christmas photo session as a gift can be the best surprise for aunts, uncles, grandparents and other relatives, if you know how to promote it.

Because although it may seem simple to “sell” a Christmas photo shoot for children, the truth is that it is essential to plan a sales strategy that makes a big impact on your potential customers (moms and dads).


If you are a children’s or family photographer and you want to make your Christmas photo shoot even more profitable before the end of the year, pay attention to the following post with 5 tips for your family Christmas photo shoot to become the star gift of the upcoming holidays.

“Learn how to sell your Christmas photo shoot as the best gift in the world.”

Tips to increase the sales of your Christmas photo shoot


Undoubtedly, Christmas “comes through the eyes” and with the desire we all have this year to celebrate it, even more. Therefore, it is essential that you have updated your photography website with the latest Christmas reports of this season, to give that last push to the sales of this special seasonal session.

“Get out the tinsel and tree and end 2021 with your website fully decorated for Christmas.”

1# Public homepage in the private customer area

Using a public cover with a beautiful Christmas photo in your private client area can be an easy way to advertise your Christmas photo shoot with little effort.

Here is an article that explains in detail how to activate this option in your private customer area.

>> New in the client area: public cover in a private album



This technique of attracting clients is used by the team of photographers of Vicente Esteban’s photography studio. In this way, visitors who come to their client area, in addition to seeing a sample of this year’s Christmas reports, will be able to appreciate the large volume of sessions that have hired them this season.

2# Sell the children’s Christmas photo shoot in your online store

Another option to consider is to include the sale of Christmas sessions directly in your online shop. This way your visitors can automatically buy or book Christmas cards, calendars, special sessions and all the products you can think of that allude to Christmas.



The Valencian photographer Maru Serra has in the online shop of her website several packages of Christmas photoshoots where she makes clear all the information that her clients may need before booking a session as special as this one.

3# Make the most of your photography blog and promote Christma

The easiest and quickest way to publicize a family Christmas photo shoot is to create a post on your blog.

You can write an article explaining how to hire a Christmas report, how is the decoration of this year, what packs you have available and answer as many questions as possible.



This is the case of the couple of photographers from Tenerife that make up Gabi Fotografía, where in an article on their blog they explain in detail what a Christmas photo shoot is like and the different packs they have available.

4# A gallery of Christmas images always works

You can advertise your Christmas photo services by including in your online gallery a section exclusively to show the best Christmas photos you have taken so far.



At the Foto Francés website, they know that including an exclusive Christmas image gallery will help them to increase the number of sessions before the end of the year.

5# Ads on your own photography website

If you are looking for an advertising that stands out in a striking way, you have the option of creating a pop up window that will pop up as soon as they enter your website. This type of advertising is very effective, since they will not be able to access any other part of your website until they close the window.

Take advantage of these seconds of attention. Show an eye-catching photo of your Christmas sessions and a text that makes them irresistible.

>> How to add promotions to your photography website with Arcadina



Foto Imag has used this option to promote its Christmas reports. It has taken advantage of this small but effective space to indicate the fundamental information that its clients should know.

The time has come to show the best Christmas photo session

So now you know, if you want to give a final push to your Christmas photo shoot this year, follow these little tips:

  • Public cover in private album.
  • Sell Christmas reports in your online shop.
  • Write on your photography blog.
  • Prepare a gallery of images exclusively for Christmas.
  • Include an advertisement on your photography website.

And if you want to go even deeper into this topic, here is a much more complete guide.

>> Guide to your Christmas campaign in 2021

Want to know 2 more tricks to complete this fantastic 6-step guide to give this year’s 2021 kids Christmas photo shoot a higher profile?

Leverage your social media and email potential to get more last minute bookings for your family Christmas photo shoot.

>> All about social networks in Arcadina

>> Email marketing campaigns for photographers: 5+1 tips to get them to open all your emails

Today we want to share with you the experience of Omar Huerta‘s children’s (and Christmas) photographer.

>> “My website helps me to show a professional image”, Omar Huerta

As always, before we say goodbye we’d love to know how is the promotion of your Christmas photo shoot going this year? We’d love to hear about your progress in the comments.

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Arcadina is much more than a website, it’s business solutions for photographers.

If you have any questions, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

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