Artificial Intelligence has arrived in Arcadina! Find out how AI is changing the rules of the game

This is great news! It turns out that Artificial Intelligence has arrived in Arcadina and, after only a few days of this new business option being active, there are already many photographers who we know are starting to take full advantage of it in the sales galleries of their photography websites.

Thanks to the AI integrated into your website, you will be able to offer your customers the possibility of searching through face and text recognition for their photographs in a sales gallery much faster. Can you imagine the increase in the number of photographs you can start selling thanks to AI? Discover all the reasons why Artificial Intelligence has arrived in Arcadina and does not intend to leave.

Artificial Intelligence has arrived in Arcadina!

Have you heard that Artificial Intelligence has arrived in Arcadina?

Technologies are advancing by leaps and bounds, we all know that, but this year especially, you could say that AI has been on everyone’s lips. There are many areas where these revolutionary tools are already being used and we were counting the days to implement it in our business solutions for photographers as well. That’s why today we can announce that Artificial Intelligence has arrived in Arcadina. As with all the new features we launch for you, this is only the first phase, many more will follow with even more interesting new features, so we are sure that when you try it, you won’t be able to do without it in your day to day life.

As there is a lot of talk about this new technology and many options when it comes to using it in your digital business, we are going to share with you some of the advantages of using AI in your area of business. And we will also explain which profiles of photographers will benefit the most from this technology.

Direct benefits of using AI in your photography business

If you are considering implementing Arcadina’s Artificial Intelligence but still have your doubts, we are going to give you a few reasons why you should give it a try:

• Your customers will be able to search for their photos much faster.
• By offering users entering your business area a more effective image search system, they will get a better impression of you and the professionalism of your digital business.
• In sales galleries with many photos, searches will be much simpler and more effective, and customers are sure to find many more images than if they were to search visually themselves.
• All these facilities will translate into more sales for you without you having to spend an extra minute of your time on each customer.
• Etc.

These are just the most obvious and straightforward benefits of including AI in your digital photography business, but we’re sure that once you start using this new functionality, you’ll discover many more.

Which photographer profiles will benefit most from the advent of Artificial Intelligence?

The truth is that to use AI in Arcadina you don’t need to meet any conditions, except for the fact that you sell photographs that show either faces or some kind of legible text. But for you to see much more clearly the business opportunities that you can have thanks to the implementation of Artificial Intelligence on your website, we are going to give you some practical examples of photographers’ profiles that could benefit from this new integration.

Sports Photographer

If you cover major sporting events, such as an athletics race or competition, we know from experience that there are a lot of pictures you can take at such an event. And we also know that, especially when photographing, for example, the peloton of a race, it is sometimes extremely difficult to find the participants in the images, it’s like looking for Wally in one of his famous children’s books.

And the truth is that, although in most cases you will have already been paid for that report, the extra income you can get from selling individual images to participants and spectators always helps you to improve your figures at the end of the month.

How would you like to implement an automatic system in which the customer selects his face in an image or even his bib number in one of your public or private galleries and the system immediately shows him all the images with the same face and/or text? You and your participants will be amazed by the effectiveness of this AI, especially when you see your image sales orders increase.

Wedding reports

Although at first you may think, if you are a wedding photographer, that this integration is not for you, if you think about it calmly and carefully you will see that you can also take advantage of this AI.

As with sports photographers, you will also have paid for the couple’s photos, but what if you could sell extra photos to your guests? Thanks to face recognition, your wedding guests will be able to find each other during the ceremony, at the banquet and party photos and even during the photocall in a matter of seconds and buy the photos they like the most without even contacting you.

Photo shoots at schools and festivals

Another niche market where face recognition AI can be a great fit is if you do photo shoots in schools, for example: children’s ornaments, class photos or photo shoots at school parties and end-of-year performances.

Here the idea, to save you a lot of work creating a gallery for each family, is that you create a unique private gallery for each school and thanks to the AI, families will be able to search easily and buy the images they like the most.

The same would be true if, for example, you cover other types of dance academy festivals or any other discipline. You would only have to do the photo shoot and upload the images to a gallery in your business area. The attendees would be the ones to search for their photos and buy them comfortably from their homes.

Photos from the world of art and entertainment

If you cover all kinds of shows such as concerts, theatre plays or similar events, AI can also be your best ally when it comes to allowing both the protagonists and the attendees or fans of the actors to buy photographs through facial recognition applied in a specific public gallery in your business area.

Images of children’s sessions

Although you may think that this functionality is not intended for this type of business, in some cases it will be. Bearing in mind that this integration can only be activated in the galleries that you previously stipulate, when, for example, you are asked for a communion session of 2 cousins who want to do it together, this option can be very useful for families to select with a couple of clicks, all the photos of their respective children without having to select them one by one.

Corporate photo shoots

Photographers who shoot corporate shoots and cover business events, such as parties, product launches, conferences and other events, will also be able to use AI to enable attendees or any advertising media to quickly locate and purchase the photographs they are most interested in from each event.

These are just a few examples of photographer profiles that can benefit from the fact that Artificial Intelligence has arrived in Arcadina, but we are absolutely sure that there will be more profiles of fellow photographers who will take advantage of this new tool to sell more images of their photographic reports.

How can I use AI in my photography business today?

As we were saying, Artificial Intelligence has arrived at Arcadina and you can start using it today. When activating this extra service you only have to take into account 3 questions:

• AI recognises faces and text.
• You will be able to activate this integration in the galleries of your business individually because you may have, for example, several galleries in your customer area in which you do not need this service and in others you do. With this option you will be able to activate Artificial Intelligence only in the galleries that you consider.
• Through your Management Panel you will be able to control at all times the number of photographs that have been processed to date.

Now let’s take a look at all the options that you will be able to configure through your management panel in detail.

Enable AI in your public and private galleries

To start offering face and/or text recognition in the galleries of your digital business, the first thing you have to do is activate this option through the dashboard, more specifically in the Galleries section of your Online Shop and Customer Area.

In this space is where you will find all your sales galleries, both public and private. To activate AI in any of them, you only have to enter one of them and activate this option in its corresponding AI tab.

Although it is a very simple process, in the following article of our help we explain all the steps to activate AI and the rest of the processes that you will be able to carry out thanks to Artificial Intelligence.

>> Arcadina Support Article: Integrations – Enabling AI in Public and Private Galleries

Face and text recognition thanks to Artificial Intelligence

Once you have activated the AI in a gallery and your clients have tested it, you will be able to make a series of queries through the panel, such as, for example:

• The images that have been processed by the AI in a given gallery.
• Choice of face highlighting format.
• Quick check of images showing the same face.
• Edit the photographs you have obtained in the search.
• Query the number of images processed by the AI.
• Etc.

If you have any doubts about how to carry out any of these processes, in the following link you will find a detailed explanation and a practical example of how your customers will be able to carry out their searches thanks to Artificial Intelligence.

>> Arcadina Help Article: Integrations – Artificial Intelligence for face and text recognition

Visualise AI-processed images on your management dashboard

Not only will AI benefit your customers by allowing them to search faster for their photos in any of your public or private galleries, but you will also be able to use this integration to perform your own searches from the dashboard.

In addition, you will also be able to configure how you want the images to be highlighted and edit the photographs directly from the editing window.

The process is very simple and will be very similar to what your clients will have to do in the galleries, but so that you don’t have any doubts, in the following article of our help we will explain everything well explained.

>> Arcadina Help Article: Integrations – Viewing AI-processed images in the Dashboard

Case studies of using AI in your business area

Using AI in your galleries is going to be a really simple process, whether your clients use facial recognition or text recognition. But to make it really clear for you too, we thought it would be a good idea to create a help article where we give you some practical examples of how your customers can do this simple process.

If you find it interesting, you can even share the following link with your customers so that they also have no doubts.

>> Arcadina Support Article: Integrations – Using AI in Public and Private Galleries

Artificial Intelligence has arrived at Arcadina, what are you waiting for to sell more photos?

Yes, Artificial Intelligence has arrived at Arcadina and it has no intention of leaving. Because every innovation we launch is always aimed at either making your day-to-day life as a photographer easier or, as in this case, having the possibility of offering your clients the latest innovations launched by the market and making their busy lives even easier.

Whether you know our business solutions or not, we encourage you, if you have not yet created a photography website that allows you to continue doing business, to try all the options we offer you in Arcadina. The first 14 days are free.

Today we are going to share the testimony of Efrén Valiente.

>> ‘My website is the best tool to sell my photos’, Efrén Valiente

And finally, let’s finish with a question: what do you think about the arrival of Artificial Intelligence in Arcadina? We would love to read your opinion in the comments.

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