26 May 2022
A photographer’s ideal client does not necessarily coincide with all the professionals who work in the same discipline. A photographer’s buyer persona will be defined by a series of factors that will depend, on the one hand, on the type of client and, on the other, on the service offered by the photographer.
After so many years of helping to build photography businesses, we have noticed the (erroneous) tendency to try to “sell everyone” photography services on websites. This stems from the lack of a correct definition of a photographer’s ideal client in photographers’ strategies.
Keep in mind that even if you offer a very specific type of service, such as, for example, wedding photos in Barcelona. Not all couples who live in this city will be your ideal clients.
“A photographer’s ideal client is one who would be willing to buy his services (almost) at any price.”
Yes, the truth is that if you correctly define the buyer persona of a photographer, correctly display a series of information on your website (such as: how you work, how you differ from the rest and what you offer) and also provide a series of facilities to the client on your website, such as: private client galleries, sale of photographs, printing of photographs in professional formats, etc… Your photography business will flourish and will make you earn much more income.
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Here we are going to give you some guidelines so that you can identify your buyer persona or ideal client and in this way you can learn to direct your messages solely and exclusively to them in your online communications.