21 Sep 2023

If you want to improve your position in Google, one of the factors you have to take care of is the authority on your photography website, because if the search engines are not sure that your online business is trustworthy, you can be sure that they will not show it when your potential customers search online.

Domain authority or web authority is nothing more and nothing less than a value that Google assigns to your site to qualify its reliability and it is the reason why many of your competitors rank higher than you even when their work is not as good as yours. Therefore, if you want to take the lead, it is important that you learn how to improve the authority on your photography website with the 7 recommendations that we are going to give you in today’s article.

What are you waiting for to improve the authority on your photography website?

19 Sep 2023

As every year, after the summer we know that you are starting to prepare the Christmas reports. You have to put a lot of work into organising the studio and the advertising campaign with the families and this year you are confident that this effort will be rewarded. But you also know that there are years when difficulties with your Christmas campaign give you a lot of headaches.

If this 2023 you want to improve your figures with your Christmas sessions and finally end the year with a good profit, today we are going to discuss with you the main difficulties with your Christmas campaign and what is even better, we will give you a solution to all of them so that, once and for all, you can make these elaborate reports profitable.

This year save all the difficulties with your 2023 Christmas campaign thanks to this guide from Arcadina.

14 Sep 2023

Sometimes images are published on the web and then in the mobile version of your website they do not look as you would like, so in Arcadina we have launched a new feature in which you can choose which images you want to appear in the galleries in the mobile version of your website.

Because your website, whether in desktop or mobile version, must always offer an impeccable user experience. That’s why we understand that some images, for example, in horizontal format that look great on a computer screen, on a mobile device can offer the user a worse experience by appearing smaller than desired. Now with the ability to customise the galleries in the mobile version, your visitors will not have to be uncomfortable seeing half-size images.

What are you waiting for to personalise the photos in the galleries of the mobile version of your website?

12 Sep 2023

If you know how to get organised, Christmas 2023 photo shoots can be a fantastic financial boost before the end of the year. Family and children’s photographers are already setting up their studios and digital businesses to offer these magical shoots.

From now until mid-December there are going to be some very intense weeks organising decorations, preparing the Christmas 2023 photo sessions, advertising these services on the web, networks and advertisements and attending to all interested families. That’s why today we want to introduce you to several photographers who have already kicked off the last big photo campaign before the end of the year.

Find out what this year’s Christmas 2023 photo looks like.

7 Sep 2023

Instagram is currently making a huge impact around the world and is already a part of our lives. It is a social network where we share many personal moments and in the case of photographers it is a fantastic platform to publicise their work. That’s why Instagram ads for photographers are a fantastic option when it comes to getting more exposure for your photos, especially if you learn how to get the most out of them.

In today’s article we are going to explain the 5 steps you need to take to create your first Instagram ads.

Learn how to create Instagram ads for photographers that work.

5 Sep 2023

After disconnecting on the beach or in the mountains this summer and coinciding with the beginning of September, it’s time to start planning the 2023 Christmas campaign. If you are new to this type of temporary reportage, it may seem a bit rushed but from the experience of veteran photographers who do this type of reportage with children, we can tell you that if you don’t start to give shape to your Christmas 2023 photoshoots that you want to offer this year, you will be quite short of time.

To prepare a Christmas 2023 campaign that really works, it is important that you take the time to plan and prepare the decorations, create the necessary publicity to make these reports profitable and several other tips that we will give you in this article.

What are you waiting for to organise your Christmas 2023 campaign today?

30 Aug 2023

When considering building a photography website you may find yourself in one of these situations:

• You may already have a website up and running, but feel you need to take control of your digital business and are looking for a platform where you are responsible for making the changes in a simple way.
• Or even what happens to you is that you love this world and you want to go from being an amateur photographer to becoming a professional photographer by creating your first website.

If you are in any of these situations, here are 6+1 reasons why Arcadina is a fantastic option to build a photography website that will help you sell your work, give you more visibility, offer you peace of mind and security and allow you to expand professionally as a photographer.

Learn how to build a professional photography website and take control of your digital business.

23 Aug 2023

Do you remember when you went from being an amateur photographer to taking the big leap and transforming your passion into a way to make a living as a professional photographer? If it has been a short time since you made this decision, this article where we are going to talk about the failures of a beginner photographer is going to be very useful for you. And if it’s been a long time since you took the step to become a professional photographer, we’re sure you’ll identify with many of these beginner mistakes.

Discover the most typical mistakes of a beginner photographer and avoid them thanks to this guide.

16 Aug 2023

For several years now, most of us users have been using the Internet to ask (and solve) most of our doubts, so adding a FAQ section to your photography website, as well as helping you to improve the SEO positioning of your website, will also help users to solve those doubts they have about your photographic services.

When creating a FAQ section on your photography website, take into account the most frequent questions that your customers usually ask you. This way, in addition to having satisfied visitors with the information on your website, Google will also reward you by improving your web positioning.

In today’s article we are going to give you a series of key points to make the FAQ section of your website a success.

Create a FAQ section on your photography website and solve the doubts of all your visitors.

9 Aug 2023

Summer holidays are for enjoying, resting, disconnecting from everyday life and spending time with your family, but you can also take advantage of these weeks of less work to get your tuning your photography business.

Because as you know, even if the beach, the beach bar or the mountains are waiting for you, a professional photographer never disconnects 100% from his work and passion, that’s why this summer you can take advantage of small moments to get your tuning your photography business.

In today’s article we want to give you 7 tips so that you can revamp your digital business with a few simple steps and turn it into a professional photography website before “the new school year” begins.

Enjoy these summer days and take a little time to get your tuning your photography business.

2 Aug 2023

It is undeniable that nowadays we are all in various WhatsApp groups. Whether with family, friends, at work or even with the parents at our children’s school. Although these groups can sometimes be a bit annoying, in most cases they help us to communicate better with other people and save us a lot of time when it comes to resolving a question.

That’s why today we want to explain how you can implement several WhatsApp groups effectively in your photography business and tell you about all the advantages of including this communication tool in your day-to-day life in your photography studio.

If you are a photographer, learn how to use WhatsApp groups with your clients and you will soon see what good results you get.

20 Jul 2023

UX or user experience is a term that, at first, may sound a bit abstract and more related to the work of web designers or marketing experts, but nothing could be further from the truth.

If you are a photographer and you have a photography website, it is important that you take into account the user experience of your visitors so that their visit is much more satisfactory and Google rewards you for it.

The UX is one of those elements that photographers often overlook, but the truth is that it is something to take into account for anyone who has a website. That’s why in today’s article we’re going to tell you everything you need to know about it.

Learn all the tricks to improve the UX of your photography website.