9 Nov 2023
To delivering wedding photographs, you can opt for the more traditional methods such as CDs or USBs or modernise this part of your photography business and go for sharing photos with clients through private galleries.
Thanks to these private areas, brides and grooms will no longer have to travel to your photography studio to view their wedding photos, and what’s more interesting, the process of sharing photos with clients will become another sales tool within your wedding photography business.
In this article we are going to give you several ideas to delivering wedding photographs in a professional, elegant and very profitable way for you. Don’t miss out on all the options.
When it comes to sharing photos with clients, look for a methodology that is practical, functional and allows you to monetise your wedding photos even more.
- Why is it important for you to learn how to deliver wedding photographs to your clients?
- Recommendations before sharing photos with clients
- 5 tips that will make it easier for you to hand over photos to the bride and groom
- 1# Make it clear before signing the contract how many wedding photographs you are going to deliver
- 2# On the day of the wedding, take many more photos than you and the bride and groom have agreed on
- 3# Select the most striking wedding photographs and don’t leave out any special moments
- 4# Give the partners more images than you agreed upon
- 5# Use private galleries to share photos with customers
- Sample galleries of wedding photographs to attract more clients
- With the multimedia presentation you will surprise your partners
- Make life easier for brides and grooms with selection galleries
- Download wedding images via private gallery
- Sell more wedding images through your clients’ private area
- Multiple galleries to select, download and buy anything your partners want
- Learn how to deliver wedding photographs and make a living from wedding photography
- Headache for your photography business? Take an Arcadina
Why is it important for you to learn how to deliver wedding photographs to your clients?
When it comes to delivering wedding photographs, the first thing you have to consider is whether you want to offer a much more practical and functional service for couples or continue with the more traditional methods.
The time of physical media to share photos with clients has almost come to an end. Now the bride and groom want to be able to access their wedding photos from any device (mobile, tablet, computer, etc.) without having to waste time making an appointment with the photographer just to pick up a USB stick.
For this and many other reasons, client galleries with login and password are a great solution for these new times. Another advantage of using a private customer area compared to, for example, traditional CDs, is that in the latter your customers could only view their photo reports, they did not have the option to select and purchase more photos.
Now, however, with private galleries with multiple options, your clients will not only be able to view their wedding photos, but they will also be able to carry out many more actions and continue buying extra products that were not included in the initial budget, such as: selection of extra photos, printing of images and copies in paper or professional formats, etc. There are many possibilities when it comes to sharing photos with clients online.
Recommendations before sharing photos with clients
How many photos are delivered at a wedding, how many photographers have to be present at the wedding, 1 or 2, how to deliver wedding photos?
These are some of the questions you have to solve before you start sharing photos with clients. Therefore, it is important that you create a methodology to follow so that your clients’ experience is perfect and you can also save as much time as possible with each one of them.
Here is an article with several marketing tips that will help you, especially if you are starting out as a wedding photographer, to plan your business strategies.
And if you want to meet some of the best wedding photographers who rely on the business solutions we offer at Arcadina, here we leave you a compilation article.
5 tips that will make it easier for you to hand over photos to the bride and groom
Before sharing photos with clients, it is important that you keep in mind a series of previous questions that will help you to offer a better service to your clients. Below we are going to share with you 5 recommendations that you can include in your business strategy to make the bridal couples that work with you even happier.
1# Make it clear before signing the contract how many wedding photographs you are going to deliver
How many photos are taken at a wedding? Sometimes couples, when hiring a wedding photographer, are very aware of the quantity rather than the quality of the photographs they are going to receive. Therefore, even if you explain to them that all the special moments will be photographed and that they will have plenty of images, it is a good idea to give them an estimate of the number of photos you are going to give them after the wedding.
This way, your clients will have clear expectations and will not be disappointed when they see your images. When estimating how many wedding photographs to deliver, always shoot on the low end, this way, if something goes wrong during the celebration and you can’t take all the photos you would like to, at least you will make sure you reach your goals with your clients.
2# On the day of the wedding, take many more photos than you and the bride and groom have agreed on
Of course, if, for example, you agree with your clients to deliver 500 images, it is important that you more than meet this number of photographs taken during the wedding.
To do this, during the wedding, every now and then check how many images you have taken and in some of the quieter moments of the wedding, you can take a quick look at the images you have been taking.
Another good reason to take a lot more photos, especially if you are a wedding photojournalist, is that you will find it much easier to capture the spontaneity of the guests and the wedding couple.
3# Select the most striking wedding photographs and don’t leave out any special moments
Once you have finished the link and start the post-production process, make sure you select the best and most striking photos from the link at first. Once you have the best material selected, make sure that among the most common images there are no important photos that you have not previously selected.
For example, let’s imagine that in a photograph of the bride with her best friends, a few of them appear with their eyes closed and that is why you had discarded it at first, if it is the only image in which they appear together, it is important that the bride keeps this beautiful memory even if the image is not 100% to your liking.
4# Give the partners more images than you agreed upon
Although in the first point we recommended you to fix a more or less approximate number of images with the bride and groom, if everything went well during the wedding, you will certainly have more than double the number of photographs agreed with the clients on your memory cards.
To make sure that the couple will be surprised and grateful for your work, when sharing photos with clients, you can increase the number of images provided. It will be a surprise for them and can help you, for example, to get them to write a positive review in your testimonials section of your website.
If you decide to use the private galleries for the delivery of images, the bride and groom will be able to select, download, buy, etc. all the pictures they want. In this way, the delivery of images will move to a higher level within your business strategy.
Because with the delivery of photos on, for example, USB, your chances of earning extra income are almost completely eliminated, but if, on the other hand, while your clients view the images that are included in the quote in digital format, they can buy photos printed on paper, download more photos than agreed or create an order with a single click, we assure you that you will be able to make your wedding photos much more profitable.
Did you know that you can also let your customers know that their customer area is ready by sending them a WhatsApp message via the dashboard? In the following article we explain it to you.
Sample galleries of wedding photographs to attract more clients
Sample galleries are perfect for showing an undecided bride and groom an example of what their wedding photography can look like. Also, once they have hired you and the big day is over, you will be able to send them a selection of the most exciting photographs of their wedding day through their private area for them to see before they go on their honeymoon.
This option is ideal so that, for example, during their honeymoon they can see a preview of what will later be their wedding album. It won’t take up much of your time and your clients will be delighted with this pleasant surprise.
With the multimedia presentation you will surprise your partners
Once you have decided how many wedding photos to deliver, the private presentation gallery will be the best option to leave your partner speechless.
A sample gallery is very similar to a slideshow gallery but with the difference that in the latter you will be able to add a melody and the images can be shown automatically as a slideshow. In this type of gallery you can also choose to include a video of the wedding. We assure you that with this type of private galleries, you will leave your clients speechless.
Another idea where you can use slideshow galleries is to showcase your pre-wedding images, the couple will love this way of viewing your photo shoot.
Make life easier for brides and grooms with selection galleries
As we recommended a moment ago, when you sign a contract with a couple, you can agree on how many photos to deliver per session, for example, 500 images. This way, after the wedding day, you can create a private image selection gallery for these clients where, for example, out of the 1,000 photographs you take on the day of the wedding, they will be able to choose “at least” 500, which will be the ones you have previously agreed on in the contract. Another idea is to tell your clients that instead of the 500 agreed upon, they will be able to choose 650 courtesy of the photographer.
We emphasise the expression “at least”, because in our selection galleries you will have the option to set a number of photographs (at zero cost) that your clients will be able to select, and when they exceed that number, they will still be able to choose images of their wedding day at the price you stipulate.
This option is very interesting, because we all know that at the moment of selecting the images, if you give the bride and groom the possibility to choose some more (even if it is for an extra price), most of them will end up keeping more pictures than the ones agreed in the contract.
In the following help article we explain how you can create this useful gallery for wedding photographers.
And in this blog post we talk in more detail about how to share photos with clients.
Download wedding images via private gallery
When creating a presentation gallery, for example, you can use a compilation of the best wedding photographs. But in addition to this fantastic surprise, the bride and groom will want to keep a digital copy of all the photographs of their wedding day that you have agreed with them in the contract.
Another very interesting option of the download galleries is that they can be shared with more than one person. Imagine that you take the photos of the photocall of a wedding. The bride and groom will be able to share the download link of those images that you give them with all their guests.
Here is our help article with all the steps to create a digital download gallery.
Sell more wedding images through your clients’ private area
When doing further business with your customers through private galleries, the sale of printed images is an extra service that customers like very much.
In your dealings with the bride and groom, you can offer them, for example from the pre-wedding report, the possibility to print some images.
Another very useful option offered by a private gallery is that the bride and groom will be able to share the link of the wedding day photos with their guests so that they can buy the prints of their choice. And being an online service, you will be able to offer them different payment methods, such as PayPal, Stripe (credit card payment) and TPV Virtual (direct payment gateway with your bank, only available in Spain) or Bizum.
If you still don’t know how to create this type of sales gallery, the following help article will explain it to you.
Multiple galleries to select, download and buy anything your partners want
Another option to deliver wedding photographs is to create a multiple download, selection and sale gallery where the bride and groom can perform several actions at the same time. Can you imagine the amount of time you can save with this type of private gallery?
In the next post of our blog we talk about it.
And if you want to follow all the steps to create this complete gallery, visit our help.
Learn how to deliver wedding photographs and make a living from wedding photography
When it comes to delivering wedding photos, it is important to keep up to date with the latest news, see what media your ideal client is moving in and offer them all kinds of extra services to make your wedding photos even more profitable.
Did you know that you can now create a series of packs in your private galleries to make it easier for customers to buy them? In the following help article we explain it to you.
In addition to being able to create all kinds of private galleries, at Arcadina we are pleased to offer our business solutions to many wedding photographers around the world. If you also want to be able to offer your clients all these business options, we encourage you to try our services, they are free for 14 days.
Today we want to share with you the interview of Enrique Oliver from sensaciones de boda who tells us how he takes care of delivering wedding photos when he is a destination photographer.
And finally, we would like to ask you a question. Until now, how did you like to share photos with clients? We’d love to read your answers in the comments.
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