5 tips and 10 examples for creating the best Christmas photo shoots


12 Sep 2023

If you know how to get organised, Christmas 2023 photo shoots can be a fantastic financial boost before the end of the year. Family and children’s photographers are already setting up their studios and digital businesses to offer these magical shoots.

From now until mid-December there are going to be some very intense weeks organising decorations, preparing the Christmas 2023 photo sessions, advertising these services on the web, networks and advertisements and attending to all interested families. That’s why today we want to introduce you to several photographers who have already kicked off the last big photo campaign before the end of the year.


Find out what this year’s Christmas 2023 photo looks like.

What will Christmas 2023 photography look like?


In Christmas photography 2023 the important thing is going to be the naturalness, that’s why the photographers will have the task of getting the children to have a great time and even though they are in the middle of October, they will live the magic of Christmas as if it were December 24th.

To achieve this, it is essential to dedicate some time to designing the Christmas decor for 2023. As a recommendation, you can incorporate several elements that the children can play with into the props for the photo shoot. This could be a cuddly toy to hug, ornaments to put on the tree or any other Christmas-themed toy that the children can touch.

This way, on the one hand, you will be gaining the trust of the little ones and on the other, you will be able to take a much more natural Christmas 2023 photograph, which is what parents are really looking for in this type of images.

If you are encouraged to include family photos in the Christmas packs, you can show the parents how to stand, encourage the parents to give their children a kiss on the forehead, a hug or simply to touch their face. It is a way of breaking the ice in these first family photos. Afterwards, the endearing situations will arise as you go along.

In the following article of our blog we give you more recommendations so that you can organise your Christmas sessions in 2023 on time and make them a success.

>> It’s time to plan your Christmas campaign 2023

5 ideas to get clients as a photographer this holiday season


If you don’t know how to get clients for your Christmas campaigns, the effort you will make to: think about the decorations, materialise them in your studio, create special packs, look for suppliers and laboratories that offer you a range of Christmas-related products, etc. will not be worth it. It will not have been worth it.

Because he also thinks that all campaigns are important, but the Christmas season 2023 will last just a few weeks and will be one of the most interesting and beneficial of the year. Families are eager to see their little ones in Christmas environments and receive their Christmas cards to be the first to hand them out to the families. So make the most of this excitement and fill your Christmas diary with these 5 recommendations that we are going to give you below.

1# Create several decorations for your Christmas 2023 campaign

We know that setting up a Christmas decoration is not easy and that it takes up a lot of time and work. But as an idea, so that you can offer your clients several options when booking a Christmas session (and raise the prices of some of your sessions), you can consider using 2 different sets. So that it doesn’t take up too much of your time, use backgrounds with different Christmas motifs, include a specific prop in each set and approach each scene with a different colour palette.

2# Plan different packs for your Christmas sessions in 2023

You have everything ready. The studio is already decorated and you have already decided on the different products you are going to give to the families this year (Christmas cards, personalised magnets, calendars for the whole family and enlargements). As an idea, with all these products you can create 3 packs to satisfy the needs of the different clients who are interested in this service.

  • Pack 1: you can offer only the photos of the session without any kind of reminder.
  • Pack 2: includes several printed and digital photographs and the product you know that dads always order. For example, Christmas cards.
  • Pack 3: in this pack you can add all the photos and products you have planned to offer.

This will make your Christmas campaign more attractive to many more customers.

3# Create special offers to win customers before Christmas

One way to ensure a minimum number of bookings of this type of sessions to make them profitable could be to offer some kind of discount or gift to the first clients who book their Christmas 2023 session.

By the way, did you know that it is also possible to add discount coupons in your Business section of your website? The whole process is explained in the following help article.

>> Arcadina Help: How to use promotional codes and discounts in the online shop and customer area of your website

These first clients can help you to attract the interest of other families who are thinking of contracting this type of reportage. Here are some examples of how you can achieve this:

  • Create private galleries with public covers. This way visitors will see the volume of work and a sample of this long-awaited feature.
  • Show photos of this year’s Christmas reports in a special gallery. This way parents can see the different decorations in detail.
  • Ask them to write a review on the website. Testimonials never fail and are perfect for encouraging other customers.
  • It offers free extensions to people who come on behalf of a client.
  • Etc.

4# Have all the information for your Christmas sessions well prepared

As a general rule, in any kind of activity with young children, parents will always have a number of questions. Even if you don’t think it’s necessary to give details about your Christmas 2023 sessions to fill your agenda, it never hurts to keep your clients informed of all the details.

How long do the Christmas photo shoots last, how many photographs do you deliver, can more than 1 child attend the session, can costume changes be made, etc.

These are some of the doubts that most families will have when deciding whether to book this type of photo shoot. If you answer them on your website, you will ensure that you are not rejected for not showing the information that parents need to know in order to book a session with you.

If you can answer all their questions on your website, you will ensure an increase in the number of bookings for the Christmas sessions this season 2023. And if you add the direct sale of these sessions by creating a Reservations section, the figures will improve even more.

5# Christmas diary almost full, let your followers know via social media!

Although it may seem incredible, the truth is that most people are quicker to buy a product or service if they discover that it will only be available for a limited time or that there are only a few units left for sale.

To close more sessions in the final stretch of your 2023 Christmas campaign, take advantage of the “law of scarcity” and manage to close the remaining available sessions before the month of December begins.

You can comment on social media or even create a pop up on your website informing that there are only a few places left in your Christmas session schedule.

Meet 10 photographers who are already promoting their 2023 Christmas campaigns

To give you an idea of the level of online promotion of Christmas 2023 photography, here are 10 photographers who have already launched this year’s campaign.

1# Sara Alarcón Fotografía: Christmas party and snowy forest



Sara Alarcón is a children’s photographer with a studio located in the city of Lleida that specialises in: pregnancy, newborn, communions, families, children, smash cake, boudoir and Christmas.

On her website with Arizona design you can see in first position the Christmas 2023 services page where this photographer explains in detail how the 2 decorations she offers this year are for families and for the little ones of the house.

2# Retamosa Fotografía: magical photo shoot



Behind Retamosa Fotografía is José Luis, a children’s and wedding photographer based in Torrent (Valencia) who loves to tell stories through his photographs.

On their website with Arizona design, families who are interested in this type of Christmas 2023 sessions will find all the information about their reports very well detailed. Undoubtedly a great success to ensure almost immediate bookings from their clients.

3# Beatriz Amigo Fotografía: Christmas is for Dreaming



Beatriz is a photographer from Granada who does children and wedding photography. Within the speciality of children’s photography, as well as doing sessions of pregnancy, newborns, children and communions, she always dedicates the last months of the year to promote and do Christmas photography.

On her Sydney-designed website, families will be able to enjoy an extensive gallery of Christmas images from recent years. Beatriz has also created a promotional video to explain this kind of reports with children.

4# Carmen, Fotos con Corazón: Delicious Christmas Session



At Carmen’s photography studio, Fotos con Corazón, located in Lleida, Carmen and Anna are in love with children’s photography and weddings, among other reportages.

To let their clients know that they are doing Christmas 2023 photography, these photographers have created an image gallery on their Sydney-designed website just to showcase this special temporary session. And if visitors go to their client area, they will also be able to see a sample of some of the reports they are delivering thanks to the possibility of adding a public cover to a private gallery.

5# Sara Alba Fotografía: A special memory of a magical moment



Sara Alba is a photographer from Madrid who specialises in children’s photography (baptism, communion, Christmas, smash cake, pregnancy, newborn and family), weddings and professional books who knows very well how to capture the attention of her visitors with temporary campaigns.

As soon as you enter her Arizona-designed website you will see a pop-up window announcing the new Christmas 2023 photography campaign. Then, on her website Sara has included a services page just to explain these temporary sessions and has also incorporated a gallery just for Christmas. Undoubtedly, a website with very complete information for families who are already thinking about hiring a session of this style.

6# Rebeca G Col Fotografía: Imagine keeping this moment forever



Since she became a mother Rebeca G Col saw clearly that what she wanted as a professional photographer was to specialise in children’s photography (newborn, pregnancy, smash cake, infant, family, communion, babies, fine art and Christmas) in her studio in Alcalá de Henares (Madrid).

If you visit her website with Arizona design you will be able to discover a beautiful gallery of images for each of her sessions, including the Christmas one where families can see the beautiful decorations she has organised in other seasons.

7# Vicente Esteban: Original Christmas presents



Vicente Esteban is a fantastic children’s, portrait and boudoir photographer whose studio is located in Alicante. He also teaches courses to other fellow photographers.

To promote this year’s Christmas campaign Vicente has included in his website with Tokyo design a gallery of Christmas themed images and has also written a small explanatory paragraph that is directly addressed to mums and dads who are looking for a family Christmas photo shoot.

In addition, Vicente has activated the WhatsApp Business service so that undecided visitors can consult any doubts they may have immediately.

8# Maru Serra: A Christmas Carol



Maru Serra is a fantastic Valencian photographer, friend and ambassador of Arcadina who does all kinds of sessions for children, communion, Christmas, boudoir and falleras and also offers training through her website.

Maru, as well as having its own image gallery on its Sydney-designed website, also has a gallery on its promotions page with all the Christmas packs it has available this season 2023.

9# Cristina Mejuto Photography: Don’t just have photos, tell stories



Cristina has spent more than a decade dedicated to children’s photography (maternity, newborn, infant, communion, families and Christmas) in her photography studio in Barcelona.

If you visit their website with Bangkok design you will be able to enjoy a beautiful Christmas gallery full of beautiful scenery and lots of magic.

10# María GP Fotografía: White Christmas



And to finish this fantastic and magical compilation of Christmas 2023 photo shoots, let’s go to the website of María, a photographer from Palencia who shoots weddings, communions, children and special shoots such as Christmas, Mother’s Day, Father’s Day and watermelon.

On her Arizona-designed website Maria has created a magical gallery of exclusively Christmas-themed images that families will be able to visit and get an idea of the style of Christmas stories she creates.

The internet is already buzzing with Christmas 2023 photography – what are you waiting for to promote your sessions?

As you can see, although we are still in September, Christmas photography 2023 is coming on strong. If you are going to offer this type of reports in your photography studio, get ready and start preparing the last campaign of the year.

As a final idea for your 2023 Christmas photo campaign, you can leave a photo with just the parents. They will love the idea of having a couple’s photos without children in the middle 😉. And to end the session, if you want to make sure they hire you again for next years’ Christmas campaigns, you can surprise them with a little Christmas gift for the kids, such as a little ball for the tree, a figure for the nativity scene or even some Santa Claus-shaped biscuits. Mums love these little gifts.

This time we are going to share with you an interview with one of the photographers in this article, Maru Serra.

>> “The best option for photographers who want to move forward”, Maru Serra

And to finish this lovely Christmas compilation, let’s ask one last question: have you already launched your Christmas campaign this year? We’d love to hear from you in the comments.

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