10+1 proven strategies to increase the authority of your photography website

If you want to improve the position of your website in Google, one of the aspects that you have to take care of is the authority on your photography website, because if the search engines are not sure that your online business is trustworthy, you can be sure that they will not show it when your ideal client searches the Internet.

Domain authority or web authority is nothing more and nothing less than a value that Google assigns to your site to qualify its reliability and it is the reason why many of your competitors rank higher than you even when their work is not as good as yours. Therefore, if you want to take the lead, it is important that you learn how to improve the authority on your photography website with the 10+1 strategies that we are going to give you in this article.

 

 

Don’t wait any longer and improve the authority of your photography website now.

 

 

3 reasons to get up to speed with authority on your photography website

 

The authority of your photography website is a factor that you have to take care of, as Google will take it into account when deciding in which position to show your website when users make some kind of query. Your authority will be directly related to the amount of visits you receive on your photography website.

The authority of a domain comes to indicate the “importance” of the same and is an indicator that measures the quality or credibility that a website has within the Google search engine. This index is calculated based on specific SEO factors, such as the popularity of the site, reliability or usability, and it is not difficult to go from 20 to 30 domain authority by making a few small changes; what is really complicated is to go above 80. For example, only large websites that are visited daily by thousands of users manage to reach an authority level of 100, as is the case of Wikipedia. However, Google does not rank a website as a whole, but ranks different URLs depending on the keywords used.

Therefore, if you achieve a high authority you will be able to position your content more easily and you will also be something like “Google’s right eye” and at some point it will be able to overlook some errors or toxic links.

When it comes to improving the authority of a website, there are several factors that can affect it and that can be improved. But before addressing some of them, let’s take a look at the metrics you need to be familiar with.

Metrics that will help you to know the authority of your website

When Google estimates the authority on your photography website, it will take into account 5 metrics or indicators:

• PA or page authority: this is the quality of a specific URL.
• DA or Domain Authority: is the quality of the domain in general.
• Trust Flow or page quality: this is the quality of the page based on the quality of its links.
• Citation Flow: refers to the links that link to that website.
• Flow Ratio or link flow coefficient: it is calculated from the previous data (trust flow and citation flow).

There are a number of tools that will give you the data you need to know about these metrics, such as MOZ and Open Site Explorer, among others.

10+1 tips to follow to improve the authority of your photography website

 

To improve the authority of your photography website without having to become an SEO expert, you can carry out a series of relatively simple actions that will allow you to gain some prestige in Google. Thanks to this small guide with 10+1 basic recommendations that we are going to present to you below, you will get Google to like you much better.

1# Publish only quality content on your photography website

Within your photography website you can differentiate between 2 types of content, the content that you publish on your website and that can be more or less fixed, for example: image galleries, service pages, contact, biography, etc. And the contents that will go on your blog, such as news articles, tips, sessions, etc.

Especially with regard to the blog, if you carry out a content marketing strategy beforehand, you will be able to ensure that the information you are going to create in the coming months will be well thought out and will be of interest to your customers. Because high quality content will be much more highly valued by users and customers, and therefore will help you to improve dissemination. As a consequence, it will be easier to position your website.

In general, it is important that all this content is in line with the demand for your service or the type of temporary reporting you are currently doing in your studio. This means that it will be useless to write valuable posts if your users are not interested in the topic you are dealing with.

2# Improve the SEO of your website’s content

When writing or revising content on your website and blog (services page, biography, dossiers, articles, etc.) it is important that you include a series of keywords that are related to your work and that have a certain coherence in the texts. This action will help you to improve your visibility and, therefore, your chances of many more customers accessing the content of your website.

To decide what kind of keywords you can use, you just have to put yourself in the shoes of your customers and keep in mind what kind of terms they might search for on the Internet. You can also use a tool such as Google Keyword Planner, Ubersuggest or Ahrefs.

When distributing this type of terms in the written information of your website, do not abuse it, make sure that the content has coherence and add these terms in some titles and subtitles. It is also highly recommended that you use these terms in the meta description and when naming your images.

>> 5 keys to improve the positioning of a photography website

3# Include backlinks to your website

When it comes to improving the authority of your photography website you can use the strategy of backlinking. This technique consists of getting other pages to add links to your website in their content. This type of action can be reciprocal and can be a way, as well as helping you to improve the authority of your website, to create new alliances with suppliers, partners or professionals who have the same ideal client as you. These are some examples that can inspire you when proposing this type of agreement:

• If you are a wedding photographer you can make backlinks to: wedding venues, hairdressers and make-up professionals, designers, wedding planners, etc.
• If you are dedicated to children’s photography, there are several ideas for them to share some of your links to the web: children’s clothing shops, toy shops, suppliers related to communions, etc.
• And if, for example, you are in the business of photographing corporate events, you can create backlinks to: event organisers, event organisers, large companies, etc.

As a final recommendation in this section, it is important that you only make this type of collaboration with websites that have a minimum of quality and are reliable, otherwise this strategy will work against you when it comes to improving the authority of your photography website.

4# Link building or internal linking to your website

Link building is a strategy very similar to the previous one, what happens is that in this case the links that you are going to share are going to be those of your own website. In the blog you can link some articles with others, as long as the information is related and you can also add to this type of content a series of shortcuts to the most important parts of your website, such as: a specific service page, the image gallery of that type of session or the contact page.

These types of internal links will help search engines better understand how you work and what kind of reporting you do, and they can also help index other, less visited pages on your website. And they are also very useful for customers to move from one piece of information to another almost automatically.

5# Review and update the content of your site

A fundamental aspect when it comes to improving the user experience of your visitors and therefore your authority, is to have the content always well updated. To do this, it is important that you plan a series of revisions of both the content of the website and the blog.

On your website, you can review your photos and texts once or twice a year to modify outdated rates, products or packs that you no longer offer, add or remove obsolete or temporary reports, etc.

While on your blog, you can review the first articles on the list and renew the information you provide in them. In this way, Google will keep your ranking intact and improve the authority of your website by renewing its content.

In the following article we will discuss this topic in more detail.

>> What is the UX or user experience on a photography website?

6# Check your website’s usability

The usability of a website is the ease with which users will find the information they are looking for when they enter it. To improve it, it is important that you create a clear and tidy menu and that on each page you add the most appropriate internal links so that users can navigate from one site to another without having to search for more information on your website. Direct access buttons are also very useful, for example, to direct them to the contact page once they have accessed all the information about a type of photographic report.

To improve usability, try to keep structures simple and clear so that all the information is well defined. And when structuring the main menu, the simpler it is, the more effective it will be. When naming menu shortcuts, don’t be too creative to avoid confusion or customers not accessing important information because they don’t notice it in the menu.

Another important aspect of usability is the removal of broken links. In the following article we will tell you more about this.

>> Broken links on your photography website? Learn how to fix it

7# Share content from your photography website

Whether you have just published the information for a new temporary campaign or you have recently created an article with recommendations for your clients, it is important that you promote these types of publications as much as possible so that they have a greater diffusion and impact among your followers.

These could be some of the information sharing strategies you can follow to advertise your content and improve your online authority:

• Keep your followers informed through social media.
• If you have included backlinks or external links, let those responsible for the websites you name know. And if you have not added their link this time but you already trust them, you can still inform them in case they feel like sharing the information.
• Create paid ads on both Google and social media to promote your studio news.
• Whether you have a list of subscribers or not, notifying your customers by email of your latest news can help you get many more visitors to your new content.
• Etc.

8# Use social media to enhance your authority

In addition to sharing your latest posts on social media, staying active on these channels and showing other sides of your business, such as the day-to-day life in your studio, a sample of your latest outdoor shoot or sharing a client testimonial, can help you improve engagement with your brand and, in the long run, this can translate into more visits to your website and, therefore, a higher authority.

When it comes to organising your social media posts, you can combine the more commercial announcements where you talk about your new photo shoots with more informal or personal posts where, as we have already mentioned, you can show part of a shoot or a client talking about what it’s like to work with you in a video of a few seconds.

9# Testimonials and reviews

Another way to build authority on your photography website is to add testimonials and reviews from satisfied customers to your website. This will not only give visitors more confidence in your site, but Google will also like it a lot.

To do this, you can activate the reviews page on your website so that people who have already worked with you can leave their opinion directly in writing. In addition, you can also connect your Google reviews to your website, a detail that will help you gain more prestige.

>> Google reviews can now be added to your photography website

10# Take advantage of analytical tools

When it comes to knowing if you are doing well or not, you can help yourself with a series of tools that will allow you to know a series of parameters and check for yourself if you are improving your authority on the Internet. The analysis of the traffic and the behaviour of users within your photography website will allow you to know a series of aspects. Let’s take a look at some of them:

• You will know what type of content is working best and what is not.
• You will be able to detect areas of improvement within your website (such as pages with high bounce rates, etc.).
• You will be able to identify the most effective traffic sources (social networks, organic search, referrals, ads, etc.).
• You will have all the information available to make a series of decisions that will help you optimise the user experience and increase the authority of your site.

Some of the tools we recommend you to use are:

• Google Analytics: helps you analyse web traffic, view demographic data, identify the most visited pages, traffic sources, etc.
• Google Search Console: shows you how users find your website in search engines and warns you if there are technical errors.
• Hotjar: provides you with heat maps and session recordings to see how users interact with your website.
• SEMRush: this tool allows you to analyse keywords, backlinks and overall SEO performance.
• PageSpeed Insights: evaluates the loading speed of your website on desktop and mobile devices.

10+1 # Offer free resources

If you decide to share a series of resources with your visitors for free, not only will you get the public in your pocket, but Google will also like this type of action. The longer users stay on your website, the more likely they are to share some of your content. This type of action will allow you to reinforce your authority on the web.

To create this type of content for your ideal client, you must first carry out an exhaustive study of their tastes, preferences and the type of information they are currently looking for on the Internet. Here are some recommendations:

• You can create guides on how to organise a wedding, tutorials on how to dress for a family photo shoot, tips on how to give a different kind of photo shoot to a friend, etc.
• Create checklists to help plan large events, e.g. weddings, communions, business meetings, etc.
• It offers advice on how to deal with a photo shoot.
• Etc.

When it comes to presenting them, you can create a series of articles in your blog, include a page of tips and recommendations in the menu of your website, create a hidden page (landing page) and share it with certain people, etc. There are many possibilities, you just have to choose the ones that best suit you and your ideal audience.

Improve your Internet positioning by taking care of the authority of your photography website

When it comes to improving the authority of your photography website it is important that you take a number of actions on your website so that Google keeps it in mind when providing search results. In today’s article we have given you 10+1 tips to start improving your online authority.

At Arcadina we help you to have a photography website with an incorporated business, the possibility for your clients to make bookings through your website and many other options. If you don’t know them yet, you can try them for free for 14 days.

 

 

Today we would like to share with you the interview of Eugenio Piña from GNO Foto.

>> Eugenio Piña of GNO Foto talks to our team

And to end today’s article, here’s our question: What actions are you currently taking to improve the authority of your photography website? We’d love to read about them in the comments.

Arcadina goes with you

Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.