Tools used by graduation photographers to sell more shoots
There are moments in a student’s life that have to be remembered and this is exactly what the graduation photographers do, portraying, in a formal way, both university students who are just a few days away from finishing their degree and young children who are on the verge of moving on to primary education.
These types of graduation photographers close a series of cycles, whether in childhood, high school or university, and reflect the effort, the companionship between classmates of the same generation and, of course, the more formal side of each of the protagonists. In addition to the arduous task of photographing each student, the photographers of the orlas also have to deal with a multitude of clients at the same time.
Strategies for photographers to get more sales of their school images.
Contenido
What is the day-to-day life of the graduation photographers like?
When it comes to a day’s work, the graduation photographers are all about activity, planning and creativity. When photographing in schools, the photographers have to be very patient and go to the school with plenty of material to avoid, as far as possible, having to come back another day.
In addition, the previous work in this type of photo shoot is essential for everything to be perfect. Coordination with the school, parents and/or students is crucial for a session of this type to be as short and effective as possible. During the photo shoot, as well as taking individual photographs of the pupils and teachers, some group photos can also be taken. Undoubtedly a very special memory that the pupils will keep of their classmates.
If you want to know more about this topic, don’t hesitate to visit the following article of our blog where you will find many more tips for school photography.
>> Orla photography: tips to promote your sessions through the web
What are the main obstacles a graduation photographer faces?
When dealing with this type of photo reportage with students, in addition to organising and planning each day’s work to the millimetre, another series of more complicated issues can arise, such as dealing with families and students. You have to think that a single reportage can have a range of between 20 and 50 or more, in the case of universities, clients at the same time.
This fact of having so many clients for the same reportage, if you don’t have an efficient system to attend to them and offer them practical solutions, it can be a complete chaos for the edge photographers.
That is why it is important that you have an online image delivery system, where every family can access their photographs in digital format. But if, in addition, that customer area has the option to perform multiple tasks, such as viewing, selecting, downloading, selling digital formats, selling printed formats, etc., the chances of increasing your revenue will be even greater.
But before we go into more detail about the possible solutions you can use, let’s take a closer look at some of the disadvantages of making this type of border report.
I don’t have a system where I can send the pictures to a multitude of parents
Once you have done the photo shoot and the families have chosen the desired pack, the delivery of images, especially if they include photos in digital format, can be somewhat cumbersome and above all laborious for you, if you do not have an online system from which to manage all these orders.
Whether you choose to send via a free platform or a CD-type device, you will have to spend a lot of time organising all the material and getting it to your customers.
Organising hard copies takes up a lot of my time
Logically, in this type of session, the clients will want to keep a series of paper copies: of the class with the students and teachers, of the student alone in different sizes and some other photos of the class group. To get all these printed photos to your clients, as well as managing and checking how many copies each family wants, formats, sizes, etc., you will also have to get them to them.
The most logical thing to do is to send them to the educational centre and let them manage them with the clients, but this method often has small failures and you will see that in some cases, you will have to repeat the printing of some clients’ photos because they have been lost or simply because there has been a confusion in the order.
I don’t get extra benefits from the school sessions
In order to make things less messy, the graduation photographers usually create 2 or 3 packs from which the families have to choose. This method is very efficient and avoids headaches but also limits the possibility of earning extra income.
On the other hand, if you have an online system in which the client can select the photos and also has the possibility of choosing extra photos, both printed and in digital format, make the payment digitally and receive the photos in paper format directly at home, the possibilities of getting even more out of each client will be much greater. Don’t you think so?
Private galleries to deliver images and an online hardcopy service
Both the private client galleries and the connection to a trusted laboratory, as you will find in the Arcadina Labs service so that clients can request copies in paper and professional formats, will save you valuable work time, your clients will be more satisfied with the treatment and service received and you will increase your profits in every type of goldsmithing report you do.
In addition, within the image galleries, you can have the option of creating spaces for your clients with multiple options, such as: selection, download and sale. Imagine the hours of work you would save if you have the possibility for a client to enter their client area and select the 10 photos that are included in the pack that they have previously contracted and paid for, they can download them and also have the option to buy any extra photo that they have liked.
>> Sales galleries and photo downloads: find out all the keys here
Let’s take a closer look at these 2 business solutions for photographers that you can find in Arcadina.
Multiple galleries to deliver the images of orlas
As we said in the previous section, offering families the option of consulting their photos online, being able to make a selection, having the possibility of downloading the photos they like the most and also being able to compare more, is going to be a real discovery for them and will allow you to save many hours of management and customer service.
If you are interested in this option for delivering images to customers, the following article in our help section explains how to set it up.
>> Client area – Create a gallery with multiple modes
Another interesting option is that you can create a series of packs so that families can choose the option they are most interested in while visiting their private area.
>> Shop and Customer area – Formats – Packs
The business area has multiple options and offering your customers the possibility of downloading the entire gallery in a single action is also one of the options you can offer them.
>> Client Area – Create a digital download gallery
These and many other options are being used by the graduation photographers to sell more images to their clients.
Arcadina Labs to order printed copies
Another tool you can use that will also be very useful for families is Arcadina Labs. Thanks to this service, your customers will be able to place a series of orders for printing images both on paper and in more professional formats. Once they have finished placing the order through their private area, the trusted laboratory will manage the order and send it to the address indicated by the customer.
The good thing is that in this process, although you will be aware of the whole process, you will not have to intervene, which will mean a considerable saving of work time.
>> How to sell digital files in different sizes and licences?
You will be able to activate or deactivate this Arcadina Labs option in your client area whenever you want. Here is a simple explanation of how to do it.
>> Activate/deactivate laboratory formats
Graduation photographers rely on Arcadina to sell their images
Many of the graduation photographers who are looking to make their daily lives easier and offer their clients a quality online service, rely on the business solutions that we offer at Arcadina to achieve this.
If you still don’t know these and the other options you can find in our services, we encourage you to try them for free for 14 days.
Before we say goodbye, we would like to share with you the interview we did with Miguel Ángel Garrote from Focus Foto Estudio who has already tried Arcadina Labs and the client galleries and this is what he thinks of them.
>> ‘Arcadina Labs is a good option and saves time’, Miguel Angel Garrote
And finally, let’s finish with a couple of questions: What do you think about the work of the graduation photographers? Would you like to try this type of photography? We would love to read your opinion in the comments.
Arcadina goes with you
Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.
Arcadina is much more than a website, it is business solutions for photographers.
If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.
