Increase your visibility on the Internet: create a profitable photography website
If you choose to create a profitable photography website, in addition to achieving greater visibility on the Internet, you will ensure that a higher percentage of visitors who come to your website will eventually become customers.
The time has come to change the vision of your business and bet on creating an attractive website that shows in the best possible way how you work and that solves your future customers those first doubts that always arise. And for this at Arcadina we offer you the possibility of creating a profitable photography website, customisable and very easy to configure.
Learn how to create a profitable photography website and improve your numbers every month.
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Create a profitable photography website to have a chance on the Internet
If you want to make a (good) living from this profession, it is important that one of your working tools is a profitable photography website. This part of your business has to be able to show your full potential to your client profile.
If you are taking your first steps as a professional photographer, it is likely that much of your efforts will be focused on expanding your training and setting up a photo studio from which you can offer your services. This is especially relevant if you specialise in areas that require a physical space for shoots, such as portraits, children’s photography, product photography, food photography, among others.
On the other hand, if you have been in the industry for a while, you may have the misperception that photography websites are simply a way of presenting yourself on the internet. While in the past that was the main function of a website, today it has changed considerably. In the past, most clients used to come through the photo studio, but nowadays, it is common for clients to first search for your website on the web before contacting you.
Below we are going to share an article in which we give you 5 more reasons to create a profitable photography website.
>> Photography website: 5 reasons to set up a website
Steps to make a photography website really work
In order to ensure that visitors have all the information they need to decide whether you can be their photographer, it is important that your website shows them a range of relevant information about your work. To do this it is important that you show them a range of information, for example:
- What kind of images you make.
- How you work and what your style is.
- What kind of services you offer and what each of them includes.
- Packs, prices.
- Testimonials from other clients.
- Clear and accessible contact options.
- Etc.
Image galleries to showcase your best work
When it comes to showing your work, on Arcadina’s websites you will be able to create all the image galleries and sub-galleries you need. This way you will have your photo stories very well organised.
You will also be able to add music to your galleries, create video galleries and choose from 4 layouts to best showcase your photos to potential clients.
Text-type pages to solve all possible doubts
Another type of information that is also very important to add to your website is written information. Once visitors have gone through your image galleries, the next thing they will be looking for is information about you and your services.
To do so, Arcadina offers the possibility of creating all the pages you need and you will find 2 modalities: menu pages and landings.
- A menu page is one that, as the name suggests, will appear in the drop-down menu of your website and everyone who accesses it will be able to consult the information on these pages. This type of text pages are perfect to write your biography, create a services page or share with users your latest awards and recognitions obtained.
- Whereas a landing page is also a text page but will not appear in the main menu. This type of page is perfect for sharing a more specific type of information with, for example, people who have contacted you to request a quote or ask about your rates. To share this information with them you only need to provide them with the URL of the page in question.
Clear and accessible contact
Sometimes we forget to check this page and it is arguably one of the most important pages of your website. Think that if a potential customer enters your website, likes what they see but then can’t find your contact details, they will discard you and continue their search elsewhere.
On Arcadina’s contact pages you will be able to add all the contact details you consider necessary (email, telephone, studio address, etc.), a form where interested people can leave their enquiry, you will be able to activate a map showing the location of your studio and add a small text.
Home page that makes an impact
Another of the functionalities that characterise Arcadina’s websites is that the home page can be personalised in multiple ways.
- You can create a Presentation page where the main menu and a full-size photo or video will appear. You can also add an inspirational phrase, your brand slogan or even a button that takes your customers to an important part of the website.
- Another option available to you is to create a Home page where, on this occasion, the main menu is not displayed. The idea of this page is to create a great first impact with a striking photo and a series of shortcuts to the most relevant information.
- And if you don’t want to give up one of these pages, you will always have the option of having both of them active or deactivating one of them whenever you want.
Customer testimonials to convey greater confidence
Sometimes it happens that a potential client may like your images and your packs, but many times clients need to read the opinion that other clients have of you to decide to contact you. In Arcadina, you will be able to activate the Reviews page where everyone who wants will be able to leave a rating of your work.
All reviews will be recorded on your dashboard and only you will be able to decide whether or not to publish them and respond to their words.
Create a professional digital photography studio with Arcadina
When creating a profitable photography website with Arcadina, you will have all the options you can imagine, as all our websites can be customised to the taste of each photographer.
Below we are going to share with you a series of articles from our help section so that you can create and customise your photography website.
- Create image galleries for your different photo stories.
- Explain to your visitors how you work and share your rates privately (with a landing page).
>> How to create a Landing Page
- Customise your contact page.
>> Contact details: choose data to display
>> Contact page: change map location
>> Contact page: add / modify one or more addresses
- Create an impactful home page.
>> Home Page on Web and Business
- Encourage your customers to leave their opinion on your website.
If you still don’t get the idea of what a profitable photography website can look like, you can now try our services for free for 14 days.
You can now have a profitable photography website with Arcadina
If you want to achieve greater visibility on the Internet, so that customers appreciate the quality of your work before coming to your photography studio and stop losing job opportunities for not having a website that matches your work, at Arcadina we offer you all the business solutions you need so that you can create a profitable photography website.
On this occasion we are going to share with you the interview we conducted with the photographer Emanuel Manfrin.
>> Today we introduce you to Emanuel Manfrin, ambassador of Arcadina
And to finish this article we would like to know which parts do you consider most important for your virtual studio to be a really profitable photography website? We’ll read you in the comments.
Arcadina goes with you
Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.
Arcadina is much more than a website, it is business solutions for photographers.
If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.
