10 Christmas photographers who are already shining with their 2025 Christmas campaign
Although the calendar shows that there are still a few months to go before the end of the year, in the world of photography, Christmas starts much earlier. Today we want to introduce you to a group of Christmas photographers who have already kicked off one of the most anticipated and exciting campaigns of the year: Christmas photo shoots. Organising these shoots in advance not only guarantees families the date and style of shoot they want, but also gives photographers a unique opportunity to boost their income before the end of the year.
Over the next few weeks, from September until well into December, these professionals will be running a real marathon: designing and setting up magical backdrops, planning schedules, taking bookings, promoting their work on websites, social media and in adverts, and, of course, welcoming hundreds of families to their studios who want to capture an unforgettable memory of the festive season. That’s why today we want to dedicate this space to several Christmas photographers who have already started their engines and invite us to immerse ourselves in the Christmas spirit with their first sessions. Because, after all, this is the last big photography campaign of the year, and also one of the most endearing.
Meet the Christmas photographers who are launching their 2025 campaigns.
Contenido
- Christmas photographers in 2025: styles and trends that are coming on strong
- Effective tips for getting more bookings for Christmas sessions
- Decorate your studio with multiple settings for Christmas 2025
- Plan irresistible packages for your Christmas sessions this year
- Create irresistible promotions and fill your schedule before Christmas
- Manage your Christmas sessions in an organised and efficient way
- Is your Christmas schedule about to fill up? Share it on social media and create a sense of urgency!
- Meet 10 Christmas photographers who have already launched their Christmas campaigns for this year
- Many Christmas photographers already have everything ready for their 2025 campaigns… how about you?
- Arcadina goes with you
Christmas photographers in 2025: styles and trends that are coming on strong
In this 2025 campaign, Christmas photographers will focus not only on the originality of the settings, but also on capturing the naturalness and spontaneity of the little ones. The challenge will be to make the children enjoy the session so much that, even though it is not yet Christmas, they experience the magic as if it were already the eve of 24 December. To achieve this, it is essential to devote time to designing the set. A good recommendation is to incorporate interactive elements that encourage play: a soft toy to cuddle, decorations to put on the tree or Christmas-themed toys that children can touch. This will not only create a fun atmosphere, but also gain their trust and result in much more natural images, which is exactly what families are looking for in this type of special photo shoot.
Another technique that works very well is to involve the parents in the experience. Including some family photos in the Christmas packs adds enormous value. You can gently guide the parents by suggesting simple gestures: a kiss on the forehead, a hug, a caress on the cheek. These small details help to break the ice and, in a few minutes, the most endearing scenes begin to emerge spontaneously.
In this way, each session becomes not only an opportunity to create unforgettable memories, but also a unique experience that conveys the true essence of Christmas: connection, affection and shared excitement.
Effective tips for getting more bookings for Christmas sessions
If, like many Christmas photographers, you’re not quite sure how to get enough customers for your campaigns this year, all the effort you’re going to put into thinking about and designing sets, setting them up in the studio, creating special packs, promoting the sessions, finding suppliers and labs that offer personalised products, etc. may not yield the results you expect. And that would be a shame, because although Christmas photo campaigns are short, with just a few weeks of intense work, the truth is that these types of sessions can become one of the most interesting and profitable times of the year.
Families are eager to have a magical memory of their children in Christmas settings and, above all, to prepare their personalised Christmas cards in advance to surprise grandparents, uncles, aunts and friends. That excitement is the best lever you have to fill your schedule. That’s why, in addition to taking care of every detail of your photography proposal, you need a clear strategy to attract customers and stand out from the competition. With good planning and a few well-focused actions, you can turn these weeks into a real boost for your business.
Here are 5 quick and effective recommendations to help you get the most out of your 2025 Christmas campaign and ensure that your schedule is fully booked.
Decorate your studio with multiple settings for Christmas 2025
We know that setting up a backdrop for Christmas sessions in your studio is no easy task: it requires time, effort, investment and a lot of creativity. However, having more than one backdrop option can make all the difference to your campaign. By offering your customers the choice of two different backdrops, you not only increase the perceived value of your work, but you also have the opportunity to raise the price of your packages and stand out from other photographers.
This strategy is already used by many Christmas photography professionals, and the results are usually very positive: more bookings, greater satisfaction among families and a higher average ticket price. To implement it without it taking up too much of your time, you can use ready-made Christmas-themed photographic backgrounds. From there, you just need to add specific props for each setting and play with different colour palettes that convey different feelings: for example, a warm and homely atmosphere versus a more elegant and sophisticated one.
The result is irresistible: families, seeing the variety and added value, will be much more inclined to choose your most complete package, which includes photographs in both settings. In this way, you transform your initial effort into a profitable and distinctive strategy for your 2025 Christmas campaign.
Plan irresistible packages for your Christmas sessions this year
If you already have everything ready, the studio decorated and the products you will deliver to families (Christmas cards, personalised magnets, calendars, enlargements, etc.), you can take advantage of this to design different packs that suit the needs of each type of customer. This strategy not only makes your campaign more attractive, but also increases your chances of selling. Here are some ideas:
- Pack 1: includes only the photos from the session, without any additional products. Ideal for customers looking for a simple digital or printed keepsake.
- Pack 2: contains several printed and digital photographs, along with the star product that parents usually request, such as Christmas cards. Perfect for those who want a balance between photos and personalised gifts.
- Pack 3: the most complete pack, with all the photos and products you have prepared. Ideal for families looking for a complete and exclusive Christmas souvenir.
By offering different options, your customers can choose what best suits their needs and budget, making your Christmas campaign attractive to a wider audience. And to ensure you don’t miss a single booking, it is best to allow families to book their session directly from your photography website. In the following article, we explain how to implement this quickly and easily.
>> 8 advantages of Booking that will make this Arcadina service irresistible
Create irresistible promotions and fill your schedule before Christmas
An effective way for Christmas photographers to guarantee a minimum number of bookings and make their sessions profitable is to offer a discount or a gift to the first customers who book their 2025 Christmas session. In addition to making your efforts profitable, these early bookings will provide you with visual material and testimonials that can help you attract many more interested families. For example, did you know that you can add discount coupons directly to your website? The entire process is explained in the following help article:
These first customers can become true advocates for your work. Here are some ideas to make the most of them:
- Private galleries with public covers: show the volume of your work and a small sample of your Christmas reportage to generate interest.
- Special Christmas galleries: publish some highlights from this year’s reports so that parents can see the settings and style of your sessions.
- Customer testimonials: ask your first families to write a review on your website. Positive comments are one of the most effective tools for encouraging others to book.
- Offer free enlargements to referred customers: reward those who come from other customers and increase word of mouth.
- And much more: creativity is key: gifts, limited discounts, exclusive packs… everything counts when it comes to motivating those first bookings.
With these strategies, you not only secure your first bookings, but you also create a multiplier effect, building trust and increasing bookings for the rest of the Christmas season.
Manage your Christmas sessions in an organised and efficient way
In any activity involving young children, parents will always have questions. And although you may think that it is not necessary to give too many details about your 2025 Christmas sessions to fill your schedule, the reality is that clear and complete information builds trust and makes the booking decision easier. Questions such as:
- How long does the Christmas session last?
- How many photographs are provided?
- Can several siblings attend the session?
- Are costume changes allowed?
…are just a few examples of the most common questions parents ask. If you answer them right away on your photography website, you’ll prevent families from ruling out your service due to lack of information and you’ll stand out from other photographers. In addition, having a section on your website that explains all the practical details will not only help you save time answering repetitive questions, but will also increase families’ confidence and, with it, the number of bookings.
And if you add to this strategy the option of direct online sales via a “Book” button or section, as we recommended earlier, your booking figures for the 2025 Christmas campaign will grow even more.
Although it may seem incredible, various studies confirm that most people make purchasing decisions much faster when they perceive that a product or service will only be available for a limited time or that there are very few units left. This psychological phenomenon, known as the “law of scarcity,” can become your greatest ally during the final stretch of your 2025 Christmas campaign. If you want to close the last few sessions before December arrives, take advantage of this strategy by communicating it clearly:
- Post on social media that your schedule is almost full and that there are only a few spots left.
- Activate a pop-up ad on your website warning of limited availability.
This way, you will not only create an effect of exclusivity around your sessions, but you will also motivate undecided families to take the plunge as soon as possible so they don’t miss out on their Christmas photo shoot. And if you want more practical strategies to make your 2025 Christmas photography campaign a success, don’t miss the following article with additional recommendations.
>> Christmas is just around the corner! Plan your 2025 Christmas campaign today
Meet 10 Christmas photographers who have already launched their Christmas campaigns for this year
To give you an idea of the level and creativity that is already beginning to be seen on the Internet among Christmas photographers, we have prepared a very special selection. Here are 10 professionals who have already launched their Christmas campaigns for this year and are setting trends with their sets, styles and ways of promoting this type of photography.
We hope this compilation will inspire you and that you can glean useful ideas to apply to your own business: from how to approach communication on social media to what kind of sets, packages or strategies can help you stand out.
Christmas is one of the most intense and profitable campaigns of the year, and learning from what other colleagues in the sector are already doing can be the key to filling your schedule with sessions before December.
1# María Cardell Fotógrafos
We begin this compilation of Christmas photographers with the website of María Cardell, a professional photographer in Ciudad Real who specialises in wedding photography and children’s photo shoots.
When it comes to her Christmas sessions, María offers more than just simple portraits: she creates little stories full of care, originality and creativity, where every detail is carefully crafted to convey the magic of this time of year. Families looking for a different style, with a more narrative and artistic approach, will find just what they are looking for on her website.
2# Pedro Belizón
Pedro Belizón is a photographer from Chiclana de la Frontera (Cádiz) who specialises in children’s photography, both in his studio and in some of the most beautiful outdoor locations in the province. His sessions include baby photography, maternity photography, children’s photography, indoor and outdoor communions and, of course, his eagerly awaited Christmas sessions.
If you want to discover his style when it comes to organising these Christmas photo shoots, we recommend visiting his image gallery, where you can see the latest sets he has created and the careful compositions that make his photographs unique.
3# Torres & Torres
Another website we would like to highlight is Torres & Torres, a photography studio in Cartagena (Murcia) that offers families a wide variety of children’s photo shoots: first communion, Christmas, pregnancy, newborns, smash cake, christenings, birthdays and baby follow-ups.
For this campaign, they have created an exclusive services page for Christmas sessions, where parents can easily find answers to many of the most common questions before booking. In addition, they have reinforced the information by dedicating several articles on their blog and creating a series of image galleries exclusively on this topic, which allows them to expand on details and get even closer to families interested in these very special sessions.
4# Macu Ramos Fotografía
Macu Ramos is a Valencian photographer with a studio in Requena, who specialises in children’s, family, wedding and teenage photography. Her work is characterised by a warm and natural style that connects with each stage of her clients’ lives. Among her children’s photo shoots, one of the most successful every year is her eagerly awaited Christmas sessions. In these, Macu combines carefully crafted settings with the spontaneity of the little ones, achieving endearing images that become unique memories for families.
Those who want to see first-hand how she organises these sessions can visit the image gallery on her website, where she shows some of her sets and the special style she brings to each photo shoot. And for those who are more interested, there is also a section of the blog dedicated to this type of special photo shoot.
5# Rebeca GCol Fotografía
In Alcalá de Henares (Madrid) is another Christmas photographer we would like to tell you about: Rebeca GCol Fotografía, a studio where families can immortalise different stages of their children’s lives with pregnancy shoots, newborn sessions, babies, smash cake, children’s photography, communions and much more.
Within her children’s photography offering, Rebeca always reserves a special place for Christmas sessions, one of the most eagerly awaited campaigns of the year for families looking for a unique memento of this special time. Her detailed sets and her ability to capture the naturalness of little ones make each photo shoot an endearing experience.
If you want to get an idea of how she organises these special sessions, you can visit the image gallery on her website, where she showcases some of her work and the magic she conveys in each Christmas photograph.
6# Lorena Fotografía Almansa
Lorena is a photographer from Almansa (Albacete) who devotes much of her work to children’s photography, including pregnancy shoots, newborns, children’s photography, communions and, of course, Christmas sessions.
Families interested in this type of session can visit her photography website, where they will find a beautiful gallery of images with the latest ideas from previous seasons. This sample allows you to appreciate Lorena’s natural style, which makes each reportage special and unique.
7# + Especial
Another website that has already launched its 2025 Christmas campaign is + Especial, a Seville-based studio specialising in wedding photography, studio and outdoor shoots and videos, communions, maternity, fitness and, of course, Christmas shoots in schools.
This family of photographers has created a gallery of images showing some of the Christmas photo shoots they have organised for pupils at different schools, reflecting their careful style and the magic of these very special sessions.
If you are a children’s photographer and are interested in school photo shoots, don’t miss the following article on our blog.
>> Class photos: tips for promoting your sessions online
8# Luz Clave
Luz Clave is a studio run by two great professionals who are dedicated heart and soul to children’s photography. Located in Baeza (Jaén), it offers families a wide variety of photo shoots: pregnancy and maternity, newborns, babies, children’s and family photography, communions and, of course, Christmas sessions.
As part of its Christmas campaign, which you can explore through its image gallery, Luz Clave dedicates a special space to photographing newborns and all the children and families who visit its studio, creating photos full of magic, tenderness and originality.
9# Menudos Diminutos
As its name suggests, Menudos Diminutos is a photography studio specialising in children’s photography, offering sessions ranging from pregnancy to first communions.
As part of its most notable offering, Silvia, the photographer in charge of the studio, organises Christmas campaigns every year so that families can preserve unforgettable memories of their children. To this end, she has created a services page on her website where all the necessary information is detailed, from the types of sessions to the products available, making it easy to book and plan these very special sessions.
10# Vicente Esteban
And to finish off this compilation of Christmas photographers, we would like to introduce you to Vicente Esteban, a great photographer with a studio in Elda (Alicante) who does communion sessions, children’s photo shoots (pregnancy, newborns, children, smash cake, mini summer and Christmas) and other types of sessions focused on the professional world and fashion.
To show families what these magical photographs are like, Vicente has created a gallery of images exclusively for this purpose and has also set up a section in his Booking section so that families can make reservations directly from his website, with total ease and without having to contact him to do so.
Many Christmas photographers already have everything ready for their 2025 campaigns… how about you?
As you can see, even though it’s still September, a large number of Christmas photographers are already gearing up for this last (big) photo shoot of the year. If you’re also going to offer this type of service in your photography studio, it’s time to get started and begin preparing for the last big campaign of the year. And to give your offer a more special touch, here are some final ideas that can make all the difference:
- Photos just for the parents: leave a few photos in which only they appear, without the children. Families love to have a memento of themselves as a couple, and it’s a detail they really appreciate.
- Small gifts for the little ones: at the end of the session, surprise the children with a Christmas gift, such as a bauble for the tree, a figurine for the nativity scene or some Santa Claus-shaped biscuits. These gestures will not only make the session more special, but will also create a positive memory that will increase the likelihood of them returning in future Christmas campaigns.
- Create memorable experiences: every little detail counts. Careful decorations, fun props and a friendly attitude towards families will make your campaign stand out from the competition and ensure your customers speak highly of your studio.
With these ideas, you will not only get unique photos full of magic, but you will also strengthen your relationship with your customers and ensure that your Christmas schedule fills up quickly.
At Arcadina, we provide all the tools you need to create, promote and delegate part of the work involved in creating a Christmas photography campaign. If you are not yet familiar with our business solutions, we encourage you to try them out. They are free for 14 days with no commitment.
This time we are going to share with you the interview of a great photographer who also does Christmas sessions, Maru Serra.
>> “The best option for photographers who want to move forward”, Maru Serra
And to finish this beautiful Christmas compilation, we have one last question for you: Have you already launched your Christmas campaign for 2024? We’d love to hear from you in the comments.
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