Learn how to plan your Christmas photo shoots for this year 2024
Christmas photo shoots are photo shoots that take a lot of time to plan and create, but if you know how to promote them, they will give you an income at the end of the year that will come in handy.
If you know how to plan them correctly, Christmas photo shoots can be a great source of income in this last stage of the year, that’s why today we want to share with you some tips about these sessions with children that we know will come in handy.
Learn how to plan Christmas photo shoots and close 2024 with incredible profits!
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What is the best way to organise Christmas photo shoots?
As you know, setting up Christmas photo shoots requires a lot of effort on your part, but if you don’t organise them in the most efficient way, all that work won’t be rewarded.
This is a very special and eagerly awaited campaign for both the families and the photographers, who, as well as dedicating a large part of their working hours to shaping all the details to set up this campaign, will also have to continue working on the rest of the timeless sessions in their photography studio.
Below we are going to give you some advice on the type of business solutions you will need to prepare these sessions and several recommendations that will help you to organise your Christmas photo shoots correctly, but first we are going to share with you a very interesting article that will help you to plan these important sessions.
>> It’s time to plan your Christmas campaign 2024
Workflow for Christmas reports
When planning these photo shoots, it is important to keep in mind what the workflow will be like at each stage. Here is a practical example of how your Christmas photo shoot could work.
- Families start looking for information on the Internet about this kind of photo shoot and find an article of yours on your photography blog in which you present the new Christmas 2024 campaign.
- Once they have read the post and like the content, you can redirect them to your photography website where they will find a gallery of Christmas images and a service page with all the information.
- When you have all your questions answered, you will be able to book a photo session through your booking page on the website and leave: date and time fixed and the payment of the booking made.
- On the day of the photo shoot, the clients will come to your photo studio for the photo shoot.
- After a few days and through a private selection gallery, you will send your clients a certain number of images so that they can select the ones they like the most.
- Once your selection of images has been sent to you and retouched, you can resend them in a professional format for clients to download.
- If the Christmas pack includes any kind of printed photograph or final product, families can come to your studio to pick it up.
Get inspired to create the best Christmas decorations ever!
Once you have your workflow well organised, a differentiating point in your Christmas campaign will be the decoration, so it is important that you look for inspiration in the most unexpected places to create a surprising and original Christmas decoration.
Some of these places could be: watching fantasy films, going to exhibitions on different themes, going to see a trendy play, etc.
In this way, we are sure you will find inspiration and great ideas for organising your Christmas photo shoots this year.
Attract families through your photography blog
As we had anticipated in the workflow outline, one of the next actions you should consider doing is to write an article in your blog talking about this new photo campaign.
You can use this article to announce to the families the beginning of this type of reportage, what the session will consist of this year and give them some details that may be of interest to them.
This post, once published, can be used to create your social media ads, to send to your subscriber list, to notify your customer list, and, in short, to gain a good position on the Internet.
Show them a photography website with all the information
Once families have read your article, the next step you should take is to redirect them to your photography website where they will find it:
- Image galleries that are specifically to showcase the best Christmas photographs.
- Services page in which you explain in a more detailed and extensive way what this thematic report is going to consist of, packs, prices, FAQ section, etc.
- You can also take the opportunity to show the opinions of other clients who have carried out this type of report in previous years. In this way you will gain their trust.
- And if you don’t want to publicly display the prices on your website, you can always create a landing page with all the information. When the time comes, you can share its URL with people who are interested in receiving more information.
- You can also create a pop-up front page ad.
- Etc.
Make it easy for them to make a purchase with Booking
One of the business solutions that can help you the most in this 2024 Christmas campaign is, without a doubt, the booking calendar. Thanks to it, when your public is already predisposed to make a reservation, they will not have to wait for a suitable time to call your studio or wait for you to reply to their email, to balance agendas, etc.
With Booking, families will be able to choose the pack they are most interested in, select the day and time and leave the booking paid for in a matter of minutes. In addition, the booking will be saved in your calendar and you will have a much more detailed control of your work schedule.
Find in Arcadina everything you need to enhance your Christmas photo shoots
As you can see, in Arcadina you will find a large number of tools that, if you know how to take advantage of them, will allow you to offer a much more professional service, increase your visibility and prestige on the Internet and automate a series of processes that are currently taking up a lot of your time.
Below we are going to explain very briefly how you can configure all these options that we have talked about here today, but first we are going to share with you an article where we talk in more detail about these specific Arcadina business solutions.
>> Business solutions to help you sell more Christmas sessions
Photo blog to promote your Christmas campaigns on the Internet
The truth is that setting up your photography blog is no mystery, in the case of Christmas reports, our advice is that you create a category for this topic and there you can compile the posts that deal with these temporary sessions.
When it comes to creating a blog entry, you will see that it is a very simple and intuitive process and we hope that you have already practiced it on more than one occasion. But if you are one of those who have not yet used this section of your website, this may be the best time to do so. Below you will find all the technical information on how to write a blog post.
Photography website to explain your Christmas sessions
Although in a post you can give a few hints of what this type of report will include, the most detailed information about your Christmas sessions should be on your website. This way, any user who lands on it and has not come across your article, will have the necessary information available to decide whether to hire it or not.
As we already mentioned in this post, there are many actions you can do on your website to highlight these temporary sessions. Below we are going to share with you the articles in our help section that we think you will find most interesting.
Image galleries:
Create a menu page:
Landing hidden in the main menu:
>> How to create a Landing Page
Booking calendar to streamline the process of booking a Christmas session
When planning the Christmas campaign in Booking, the procedure will be very simple. The first thing you will have to configure is the different types of sessions that this campaign will include, for example:
- Elf Pack: This will be the most basic pack of all.
- Reindeer pack: this other pack will include more final products.
- Three Kings Pack: this is the most complete package of all, ideal for those families who want a very special souvenir.
To set up these session types, just follow these steps:
Once you have all the session types created, you will be able to create your Christmas campaign and select the 3 types of packages you have just created. See how easy it is to create it.
And as we know that the Booking service is very wide and varied, we would like to take advantage of this article to share with you a guide with the first steps you should take to set up this service.
Spread your Christmas photo stories thanks to Arcadina
As you can see, for your Christmas photo shoots this year 2024 to go even further and allow you to close the year with good numbers, it is important that you plan every detail correctly and help yourself with the specific business solutions for photographers that we offer you at Arcadina.
Discover through the following article some of the family photographers who have already given the starting signal for their Christmas reports this season.
>> 15 Christmas photographers who have already started their 2024 campaign
If you have not yet tried our services we encourage you to do so, they are free for 14 days with no permanence fees.
On this occasion we would like to share with you the interview we conducted with Antonio Siles.
>> Meet Antonio Siles, children’s and family photographer
And finally, one last question: are your Christmas photo shoots ready or do you still need to finalise any details? We’d love to hear from you in the comments.
Arcadina goes with you
Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.
Arcadina is much more than a website, it is business solutions for photographers.
If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.
