5+1 creative ways to highlight your photography services online like a pro

Sometimes, especially when you launch seasonal campaigns or notice that a type of photo shoot is not generating the expected results, an excellent marketing strategy can be to offer discounts or special promotions to rekindle interest and increase bookings. However, creating the offers is only the first step. What is really important is knowing how to highlight your photography offers online so that they reach as many people as possible. From your website or blog, to email marketing campaigns, to your social media, each channel can become a perfect showcase to highlight the value of your promotions and connect with new customers.

In this article, we share 5+1 practical and effective tips to help you highlight your photography offers online, improve their visibility, and increase the chances of your promotions turning into actual sales.

Discover how to highlight your photography offers on the Internet and attract more customers to your sessions.

Why highlighting your photography offers online can make a difference to your sales

 

Before highlighting your photography offers online, it is essential that you consider a number of key questions. This will help you create more effective, profitable offers that are aligned with your goals.

• What goals do you want to achieve with your promotions? Define specific goals: for example, increase family session bookings by 20% or promote a type of photography that is not performing as well.
• Who are your offers aimed at? Not all your services will appeal to the same customer profile. Identify who you want to attract with each promotion so you can tailor the message, tone and communication channels.
• How can you make the offer beneficial for both you and your customers? Ensure that the promotion is attractive to your audience, but also profitable for your business. Calculate the margins and profits you will obtain once the discount is applied.
• What kind of incentive are you going to offer? It’s not always about lowering prices. You can offer a package with more photographs, include a complementary session or add an exclusive detail that adds value.
• When will the promotion be active? Plan your discounts in advance. Take advantage of strategic times of the year (Christmas, Mother’s Day, Valentine’s Day, communion season) to maximise the impact.
• Where are you going to advertise your offers to achieve greater reach? Your website, blog, email marketing, social media, or even online ads are ideal channels for amplifying the visibility of your promotions. Combine them in a coherent way to achieve better results.

Once you have defined your strategy, it will be much easier to highlight your photography offers on the Internet and take full advantage of their potential.

6 keys to making your photography offers stand out on the internet

 

Once you have answered all the questions in the previous section and carefully defined your offer, the next step is to give the discounts or promotions you are going to launch as much visibility as possible. Remember that it is not enough to create a good offer: if your potential customers do not know about it, you will have missed a great opportunity to increase your bookings and strengthen your brand. The key is to communicate strategically and consistently across all your digital channels.

Below, we share five recommendations, plus an extra bonus, that will help you give greater visibility to your photography session offers and ensure they reach more people, generate interest, and translate into new bookings.

1# Prepare your website to highlight your photography promotions

 

When it comes to giving visibility to your discounts on your website, Arcadina provides you with several tools that will allow you to highlight your promotions in an attractive and professional way. Here are some ideas you can put into practice:

• Include commercial text on your home page. Take advantage of this space to clearly and directly communicate the type of promotion you are offering. Use a friendly tone and focus on the benefits for the customer, for example: “Book your family session this month and enjoy a 15% discount.”
• Update the slogan or main message on your home page. Changing the highlighted text on your home page can capture the attention of those who visit your website. Use short, visual phrases that spark interest, such as “Limited promotion: 10% discount on couples’ sessions until the end of the month.”
• Create a pop-up ad with your offer. This is a very effective way to ensure that no one overlooks your promotion.
• Design a specific section or subsection for your offers.
  If the promotion is going to remain active for a while, create a section within your services where you can explain all the details: what it consists of, who it is aimed at, what it includes, and how long it is available.
• Enhance visibility with visual elements. Use images related to the type of session being promoted, add calls to action (“Book now”, “I want my discount“) and ensure that the colours and fonts attract attention without detracting from your brand’s aesthetic.

With these actions, your website will become the best showcase for your photography offers, and your visitors will know from the outset that there is a special opportunity they should not miss.

2# Take advantage of your blog to promote your discounts

 

Another of the most effective places to highlight your photography offers on the Internet is your own blog. This space allows you to give your customers all the details about your promotion, offering them the information they need to make the decision to hire your services.

In your article, you can include aspects such as:

• What the discount consists of. Clearly explain what type of promotion you are offering and what its benefits are.
• Who the offer is aimed at. Define your target audience and make them feel identified with the promotion.
• What the promotion includes. Detail the services, sessions, or products that are included to avoid confusion.
• Duration of the offer. Indicate the period during which the promotion will be active, creating a sense of urgency if appropriate.
• Answers to frequently asked questions. Take the opportunity to anticipate questions that may arise and give them confidence.
• How to access the promotion. It is essential to make the process clear so that visitors can easily take advantage of the offer.

Once your article is ready, multiply its reach by sharing it across all your digital communication channels: email marketing, social media, paid ads, or even through partner companies. The more touchpoints you use, the greater the visibility of your offers and the more likely you are to generate bookings.

3# Optimise your public and private galleries to highlight your discounts

 

If the promotion you are launching is directly related to the products you offer in your public and/or private customer galleries, you can take advantage of your website’s functionality to apply the discount directly to the shopping cart. This way, instead of simply reducing the price of, for example, high-quality printed photographs, your customers will see the discount at the time of purchase, which not only makes the offer more visible, but also encourages them to spend a little more when selecting their photographs.

But the key doesn’t end there: before your customers reach the shopping cart, you can also inform them about the promotion from their galleries. In both private and public galleries, you can include clear messages such as: “Take advantage of a 10% discount on all printed photographs until 31 October.” This generates excitement and reminds the customer that they have a limited opportunity that should not be missed.

With this type of action, your galleries not only showcase your work, but also become an active sales channel, boosting your promotions and increasing the likelihood that customers will purchase all of their photographs.

 

 

4# Keep your customers informed: send your offers by email

Subscriber lists and email marketing strategies are very effective tools for publicising and highlighting your offers on the Internet, while allowing you to maintain close contact with your former customers. Thanks to this, your customers will be the first to know about your new photo shoots, exclusive discounts, important dates and any other news you want to communicate.

An interesting strategy is to differentiate your discounts: you can launch a general offer for the general public and, at the same time, prepare a special and more attractive discount for your existing customers. This way, you will encourage your loyal subscribers to take advantage of the promotion and increase the chances of conversion. In Arcadina, for example, you can quickly and easily copy all the contacts that have registered in both public and private customer galleries. Once you have your list, you just need to create a visually appealing email with a clear message about the promotion and a direct call to action, so your customers know how to take advantage of this great opportunity.

Extra tips for your promotional emails:

• Personalise the message with the customer’s name to make it more relatable.
• Include high-quality images from your sessions to spark interest.
• Add a direct link to the booking or purchase so they can take advantage of the offer in just one click.
• If the promotion is for a limited time, highlight the expiry date to create a sense of urgency.

With these actions, your email marketing will become a powerful channel to promote your offers, build customer loyalty and effectively increase your bookings.

5# Promote your discounts and offers among your followers on social media

Today, social media is one of the channels with the greatest reach and visibility, and represents a perfect opportunity to promote your photography offers. You can take advantage of these platforms to inform your followers about your discounts, both through free posts and paid advertisements, highlighting that the promotion is for a limited time and creating a sense of urgency.

An interesting strategy is to limit access to the discount to the first users who share your post or take a specific action, such as commenting or tagging a friend. This not only encourages interaction, but also significantly increases the visibility of your reports and your brand on social media. Another option is to take advantage of the popularity of giveaways, inviting your followers to share and comment on your posts in exchange for a gift or exclusive benefit. This tactic generates engagement, expands your reach, and reinforces interest in your promotions.

Don’t forget to use all your active accounts: Instagram, Facebook, Pinterest, Twitter, TikTok, etc. to post short posts or stories highlighting your temporary offers. Combining attractive visual content, clear messages about the promotion, and direct calls to action will help your discounts reach more people and increase bookings for your sessions.

Extra tips:

• Include eye-catching images of your sessions to grab attention instantly.
• Use strategic hashtags and geolocation to reach potential customers outside your immediate circle.
• Repeat ads or posts throughout the promotion period to keep it visible.

With these actions, your social media will cease to be just a showcase and become an active channel for promoting your offers and attracting new customers.

6# Expand the reach of your offers with paid advertisements

Another highly effective strategy for highlighting your photography offers online is to create temporary ad campaigns that showcase your promotion in a clear and attractive way. These types of campaigns allow you to reach a much wider audience, including people who do not yet know you but are actively seeking information related to the type of session you are promoting.

When designing your advertisements, it is important to:

• Clearly define the objective of the campaign: increase bookings, capture leads, or publicise a temporary discount.
• Target your audience accurately: age, location, interests related to photography, or special events (weddings, family portraits, communions, etc.).
• Include a direct and visual message: use high-quality images from your sessions, highlight the discount, and add a clear call to action, such as “Book now” or “Take advantage of this offer.”
• Set a limited time frame: temporary promotions create urgency and motivate customers to act quickly.

This way, your ads not only increase the visibility of your offers, but also attract new potential customers who could become loyal followers and book future sessions. You can also combine paid ads with organic posts on your social media to reinforce the message and maximise the reach of your promotion. Here is an article from our blog if you would like to learn more about this topic:

>> Discover the best social media strategies for photographers

Convert your promotions into actual bookings using Booking

 

People often make impulse buying decisions, especially when browsing the Internet. Therefore, when planning a strategy for your photography session offers, it is essential to give customers the opportunity to book the photo session at the same time they see the discount. This simple action can significantly increase the chances of them hiring you for a photo shoot.

Arcadina’s Booking service is designed precisely for this: your clients can book and pay for a photo shoot instantly, choosing the date and time that suits them best. And if you can also apply a special discount, your promotion becomes even more attractive and effective. In our blog, you will find an article where we explain in more detail all the features of the Booking service, the automatic creation of contracts, and how you can make the most of it to boost your sales and make life easier for your customers.

>> Introducing the new Arcadina Manager plan!

In Booking, you can also create exclusive offers for each type of session you have on sale, allowing you to customise discounts according to the type of service and your business strategy. Would you like to have a booking calendar directly on your website? With Arcadina’s Manager plan, this is now possible.

If you haven’t tried this service yet, or any of the others we offer at Arcadina that are designed to make management and promotion easier for photographers, now is the time: you have 14 days of free service to see how they can help you improve your business.

 

 

Master the strategies to highlight your photography offers on the Internet and improve your profits

As you have seen, there are many ways to highlight your photography services on the Internet. The really important thing is to define a clear strategy in advance, taking into account the objectives of your promotion, the target audience and the channels you are going to use. It is not just a matter of spreading the word, but of generating interest and facilitating action: clear messages, visible calls to action and direct links to book or buy will make your promotion much more effective.

Once you have your plan, make sure you take advantage of all available media: your website, blog, social media, email marketing, paid ads and more to get your offer to as many potential customers as possible. The more comprehensive and consistent your communication strategy is, the greater the chances of increasing your sales and converting your promotions into actual bookings.

At Arcadina, we offer several business solutions that are 100% tailored to the work of photographers, where you can showcase your work and do business every day. You can try them all for free for 14 days.

 

 

Today we would like to share with you the interview we conducted with Maru Serra.

>> “The best option for photographers who want to move forward”, Maru Serra

To conclude this article we would like to know, when you launch a discount, how do you promote it online? We would love to hear from you in the comments.

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