Discover the best social media strategies for photographers


11 Oct 2022

Learning all kinds of social media strategies for photographers is an essential step for you to reach your audience in a direct and close way.

Social media strategies for photographers can help you: improve your brand image, get more followers and, ultimately, attract more customers through social media. To achieve all these goals, it is important that you keep up to date with the type of posts that are trending at any given moment and how you should be posting on social media. In this article we explain several tips to get more followers in your publications.


“Apply social media strategies for photographers and get clients through social media.”

Social media strategies for photographers

When considering the social media strategies for photographers that you are going to use, it is important that you stop for a moment and think about the goals you want to achieve. Before making any kind of publication on these channels, it is essential that you carry out a research exercise beforehand and give shape to each of the social media strategies for photographers that you are going to follow.

It is essential that you bear in mind that your customers will use the networks mainly as a means of leisure and disconnection and, therefore, you must try not to saturate them only with publications that have the objective of direct sales.


Here are some of the social media strategies for photographers that you should implement in your social media posts to get more clients through social media.

  • Choose the networks where you know your ideal customer will be found.
  • Try to publish on these channels on a regular basis.
  • Create a series of publications announcing new sessions, discounts, promotions. Or simply give a preview of the last report you have done.
  • Think about other types of publications that are not so commercial. You can take the opportunity to talk about yourself or about a topic that you know your audience is currently interested in.
  • Create sweepstakes and/or contests to encourage your followers to participate. Most importantly, encourage them to share your publications online.

Why is it important to communicate on social media as a photographer?


As we mentioned at the beginning of this article, your customers come to the networks to disconnect and entertain themselves, so it is important to create a series of communications that are not excessively commercial in order to gain their loyalty and get them to follow you.

Next, we are going to give you 5 more reasons to publish on your networks with a thoughtful and planned strategy.

1# Networks are a fantastic channel of direct communication with your customers

When considering your social media strategies for photographers, make sure that in a large percentage of your publications, the content is of value to your clients, this way you will get them to follow you to continue discovering, for example: ideas for sessions, tricks for taking their own photos, exclusive discounts for followers, etc.

It is also important to keep in mind that the way of communicating in each social network is very different, so you will have to create specific content for each social network or simply adapt it for each of the networks in which you want to have a constant presence.

2# Find business opportunities in networks if you know how to use them

In addition to being on the lookout for customers on Instagram, Facebook, Twitter or any other social network, we sometimes forget about other types of indirect business opportunities that may arise.

Be it collaborations with other fellow photographers, agreements with suppliers, participation in photography courses or any other synergy between professionals.

It is clear that this type of opportunity will not bring you customers directly, but what you can get is:

  • Increased visibility on the web.
  • Alliances that can bring you more customers in the long run.
  • Extra income by offering some other service.
  • And a network of contacts that you can use later on to ask for help from a colleague or get extra work from someone else.

3# Social media strategies for photographers drive traffic to your site

On most occasions, people try to “sell” directly on the networks and this is a serious mistake. Think that in a publication in any social network, you will only have the opportunity to include very few photographs and a relatively short text. This information, in the vast majority of cases, will be insufficient for your customers.

Ideally, in your business strategy you should use the networks and the blog to drive traffic to your website, “your virtual studio”. Think that your website is where you will have a series of image galleries and all the information that visitors need to know about your reports to take the step and hire you.

They will also have the possibility to book a session directly through the sale of services via your online shop.

Without a doubt, the chances of a sale being made are much higher if you direct your followers to your website than if you simply create a post on social media.

>> Create your professional photography website today

4# Your competition can also be found in the networks

Social media can also serve as a source of inspiration to adapt certain business strategies. This is not to say that you should copy them, never. But you can take a look at the publications of your competitors and reference photographers to see what kind of content has the most impact.

And likewise, if you listen to what your customers are saying on the networks, you will discover that many of their needs can be met and they don’t even know it yet.

5# Which networks should you have a presence on?

There are more and more networks and capturing the attention of your audience and keeping their loyalty in all of them is complicated and requires a lot of time. Something we know you don’t have. That’s why it’s important that when it comes to establishing the most appropriate social media strategies for photographers for your business, you carry out a small preliminary study to see which channels your clients use. Because it is precisely on these channels that your publications will have the greatest impact.

You also need to be clear about what type of content works best on which social networks. As a photographer, you’re likely to get more out of Instagram or Facebook than Twitter, for example. Therefore, it is essential to improve your social media strategy by checking whether the content you are creating is tailored to the people who use the social network and the platform itself.

In the following article we are going to show you many of them and everything you have to take into account when deciding whether to be present on certain social networks.

>> Social networks for photographers: everything you need to know about them

Learn how to set up your photographer’s social networks


When it comes to setting up each network and seeing which types of publications are currently generating the most impact, it is important to have some basic knowledge.

In the following articles we have compiled some of the most relevant information you need to consider before you start posting on your networks.

>> Instagram for photographers: learn how to create a professional profile

>> Twitter for photographers: Tools and tips for success with your profile

>> Facebook for photographers: Tools and tips for success with your profile

>> YouTube for Photographers: Tips for success with your channel

Tips for successful social media communication as a photographer


To make your social media strategies for photographers even more fruitful, here are 4 more recommendations that we know will work for you.

1# Complaints are also feedback

Occasionally you may get a few negative comments. This is quite normal. In these cases, instead of resorting to the simpler route of deleting such comments, we encourage you to respond to them.

In this way, other users will be able to see that you respond quickly, that you take on board both the negative and the positive, and that you try to solve your potential customers’ problems.

As far as possible, avoid creating controversy and in cases where you see that the comments are escalating, you can choose to ask the interested party to contact you privately.

2# Organise raffles or competitions

A very simple and recurring way to attract people to your account, either to get to know you or to buy one of your products, is through sweepstakes and contests. This is a very useful marketing tool in almost all social networks and as a photographer it is likely to bring you a lot of benefits.

The best thing to do is to carry out the sweepstakes taking into account the objectives you want to achieve in each campaign, for example, an increase in followers or a greater number of leads or conversions. In any case, think carefully about what your target audience wants in order to make your campaign as effective as possible.

3# Set content calendars and be proactive

To ensure that your social media strategies for photographers don’t take up more of your time than they should, it is highly recommended that you do some pre-planning of the content you are going to post.

We know this is a tricky subject for you, so our recommendation is to plan your next month’s posts in advance. It’s better to spend a couple of days deciding on the perfect content for each social network than to do it on the fly.

4# Measurement is also important

To know which social media strategies for photographers are working and which are not, you need to get a set of tools to help you measure the results.

The objective is to know the metrics, users, interactions and any other data that will help you polish your ads on networks. In addition to helping you know what generates the most visits and how to orient your strategy, it will help you know what the weak points of your social media strategies are.

Apply all social media strategies for photographers

As you can see, if you plan your social media strategies for photographers wisely, this media can bring you a lot of joy.

As we said, the best place to do business will always be your website. It is your space where you are the only one who sets the rules. Take a look at what nature photographer Efren Valiente thinks, who, in addition to selling his photographs online, has included an Instagram gallery on his website.

>> ‘My website is the best tool to sell my photos’, Efrén Valiente

And finally, we’d like to know what kind of social media strategies for photographers do you use to get more followers? We’d love to hear your ideas in the comments.

Arcadina goes with you

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Fulfil your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so that you can try our platform without any commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

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