16 Aug 2022
Social media for photographers has become another communication channel that can make it easier for you to find new clients. If you know how to use them correctly, social media for photographers can help you reach a greater number of potential clients through the publications of your latest work. These communication channels will also allow you to define your brand image, gain reputation and thanks to them you will know who your competition is.
If you want to know the most suitable social networks for photographers for your business, in this article we are going to present a selection of the most appropriate for your profession.
“Discover the best social networks for photographers where it’s a good idea to have a professional profile.”
- What are the most recommended social networks for photographers in this profession?
- Discover the most popular social networks for photographers
- Other social networks for photographers
- Arcadina’s websites include all the social networks for photographers that you need
- Use the best social networks for photographers to communicate with your future clients
- Arcadina goes with you
Before we show you which social networks for photographers you should have a professional presence on, we would like to give you 2 recommendations:
- Although in this article we are going to present you with a fairly extensive list of the social networks for photographers that work best in this profession, it is possible that not all of them are used by your ideal client prototype and therefore it will be a total waste of time for you to invest time in them. That’s why it’s important that, before you start opening professional profiles on the different networks, you carry out a research process and take care of the content of the networks where you are most likely to find future clients.
- In line with the above, we recommend that you make a selection of the networks that you consider most important and focus your time on just a few. Because if you focus on being active in too many social networks, it is likely that in the end, you will not have enough time to show quality content regularly in all of them.
Here we are going to show you in a very schematic way a list of the best social networks for photographers. The time has come to update your social profiles and review the networks in which you currently appear so that, thanks to them, you can interact with your target audience.
Without a doubt, one of the most popular social networks for photographers is Instagram. Nowadays it is one of the channels where most photographs and videos are consumed. This social network is based, above all, on highlighting the most visual content and is perfect for showing your latest work to the world with the help of hashtags.
Remember that you can only use up to 30 hashtags per post. If you are tempted to add more, you risk having your content blocked.
Although Twitter has always been focused on being a microblogging network (where you can write up to almost 300 characters per post), images still carry a lot of weight on this social network.
Twitter also offers the possibility to promote tweets for very little money, but if you want to learn how to move well in this network, you need to make as many contacts as possible beforehand. Ideally, you should share content, follow other professionals and try to interact with them. It is also important that you understand your audience and strive to offer content that generates viral impact.
It’s impossible to talk about social media for photographers without mentioning Facebook. With billions of users, we are often asked “How can I stand out among so much content and how can I reach my potential clients”?
The truth is that there is no secret or magic formula. The most important thing when it comes to taking care of your professional profile on Facebook is to research your customers to find out what groups they are in or what kind of content they like to see.
Some photographers use their personal profile, but the best tool to generate impressions is a well-structured and comprehensive professional page. You can also try investing in advertising and promoting your most important posts through Facebook ADS campaigns to generate more visibility for less money.
YouTube is a platform where more videos are consumed daily around the world. In many cases it is used as a search engine by users to find answers to some kind of doubt or question and it is also used on many occasions to follow the channels of companies and individuals who offer content on a regular basis.
YouTube is perfect for uploading videos of your latest photo shoots, creating videos with tips or ideas for your clients and showing your clients’ video testimonials to the world.
Pinterest is another of the most interesting social networks for photographers and one that often goes unnoticed. This network focuses on the categorisation of images through albums and tags as a photo search engine.
Pinterest offers a multitude of possibilities when it comes to saving your photos. You can do it by galleries, collections, sessions or even themes. If you are not yet taking full advantage of it, we encourage you to take a closer look.
Who hasn’t heard of or consumed content on TikTok? This is undoubtedly the most fashionable social network among young people today.
Even if your ideal customer is not here, the truth is that this network can open doors and allow you to connect with other audiences with the help of the advertising that appears within the application.
If you haven’t considered creating a profile on TikTok, we encourage you to do so and let your imagination run wild. There are endless possibilities when it comes to creating different content to complement your digital marketing strategy.
Twitch is a platform for live broadcasts that belongs to the Amazon company and is gaining positions day by day. It originally started as a platform for sharing live video game broadcasts, but nowadays you can find videos of all kinds.
Twitch can be used for live training for photographers or to share tips and tricks for your clients.
Telegram is an instant messaging application whose functionalities are perfect to apply in a marketing strategy focused on photography. It works in a similar way to a Facebook Fanpage, but here the page is called a channel where you can broadcast messages to large audiences.
You will be able to share messages that are of interest to your audience, service promotions or discounts, link to your blog, your website or report that you have made a publication on your social networks.
What can we say about WhatsApp that you don’t already know? This messaging application is, without a doubt, one of the most widely used by all users, both on a business and personal level.
WhatsApp is a convenient, fast and close way to communicate with your customers and solve their doubts and questions directly.
Now in Arcadina, in addition to having the possibility of including this significant icon on your photography website, you will have WhatsApp for business available in a short space of time. This will allow you to improve communications with your customers.
The above social networks for photographers are undoubtedly the most used by both fellow photographers and their clients. But the truth is that there are many more.
Next we are going to recommend other social networks for photographers that are not so cutting edge but, in many cases, just as interesting.
YouPic has become a community of photographers where you can share your photos, learn from more experienced colleagues and vote for the most impressive images. Without a doubt, it is a good option to get expert peers to give their opinion on your first photographs, learn how to improve your technique and create a community.
On YouPic you will find photographers of almost every speciality: wedding, journalism, fashion, portrait or product photography.
At Vsco, besides being able to edit your photos and videos, use filters and share all kinds of tools for photographers, it will also be a meeting place for photographers.
If you are looking for a network where you can find support from other colleagues, share your photographs and edit your images quickly and easily, this is definitely the place for you.
If you are a wedding photographer or a family photographer, Mywed is going to be your favourite social network to be part of a large community of photographers from all over the world.
On Mywed you will be able to upload your portfolio, have contact with other colleagues and participate in their photo contests of great reputation and prestige among photographers.
In FearLess you will be able to be part of a large community of wedding photographers from all over the world where the quality of the photographs, the fusion of different styles and the respect for nature are very internalised in each of its members.
In FearLess you will be able to be part of a membership that includes: a profile within your page where you will be able to include the link to your website and RRSS, the opportunity to participate in their FearLess Awards highly regarded among wedding photographers and many other advantages.
Litmind is a community specialised in bringing together photographers, artists related to the world of fashion and models. If you specialise in fashion and catwalk photography, or professional model shoots, this is definitely the social network for you.
On Litmind, users can sign up for castings, you can post your latest work and it’s a great way to advertise your photo shoots.
Although in its beginnings it was one of the social networks for photographers par excellence, the advance of Instagram and Pinterest and some changes in the usage policy by Yahoo! have left it a little behind.
Behance is still interesting as a meeting point for amateur photographers, but the social network’s policy on the use of images can cause problems for professionals.
DevianArt is a space where you will find artists of all kinds and of any nationality and a place where you can show your photographs, receive constructive criticism and give your opinion of the portfolios of other colleagues.
When you enter DevianArt you will be able to find a large number of categories not only for photographers but also for: graphic designers, painters and other professionals related to the creation of literary works, crafts, filming and many other specialities.
If in addition to being part of a community you want to learn and continue with your training as a photographer, on Domestika’s website you will have at your disposal a wide range of courses related to all kinds of specialisations: photography, marketing techniques, editing or any other training you consider necessary.
With more than 5 million users, Domestika is a great option to offer your trainings and learn from the best.
Blogger is a platform that allows you to create your own blog and create content and photos. Keep in mind that this platform will include advertising in your articles. Another of the options you can find in Blogger is the possibility of saving photographs online.
If you want to create a professional blog with a design integrated with the rest of your website and with 0 advertising, we encourage you to try our business solutions totally free for 14 days.
500px is a social network specialised in professional photographers that allows the publication of high quality images. This is where you will find the top photographers and you will have the possibility to create a limited free account, a plus account for $25 per year and a full account for $75 per year.
The visibility of uploaded photos depends on an algorithm that calculates their importance; the higher the score your image gets, the more it will be seen. This particular ranking is reset every day, so it’s a good idea to participate on a regular basis.
500px allows you to sell your photos through their online shop although they keep 30% of your profits. In Arcadina you can sell your images and keep 100% of the profits.
1x is a very exclusive community of photographers where each image shown on the site is selected by 12 of its members to create a large, high quality portfolio.
If you are part of 1x you will also be able to sell prints of your photographs.
In Arcadina you also have this option of selling images in digital support and in more professional formats (Arcadina Labs) and also, as you have your own professional space, you will not have to compete with other colleagues.
In Arcadina we are very aware of the networks and we know that they are a tool that you use a lot to connect with your colleagues and your target audience. That is why in all our websites you will be able to include all the social networks for photographers that you consider necessary.
Did you know that with Arcadina websites you can create your own Instagram gallery? Here we explain all the details.
As you can see, taking advantage of social networks for photographers will allow you to be even closer to your future clients. So:
- Review the networks in which you are currently active.
- Find out if your ideal customer is driven by them.
- Select the most appropriate networks for your type of work and, therefore, your client.
- Keep them up to date.
- Include them in your photography website created with Arcadina.
To finish this article about Social Media for photographers, today we want to share with you the interview of the photographer Cristian Soto.
And to say goodbye for today, here’s the question of the day: What social networks for photographers do you use most nowadays? We’d love to read you in the comments and see you on the networks 😉.
Arcadina goes with you
Fulfil your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so that you can try our platform without any commitment of permanence.
Arcadina is much more than a website, it is business solutions for photographers.
If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.