Tips for expanding and improving your photography website

You may have created a website some time ago and now you see that you need it to be more than just a letter of introduction for your clients. To improving your photography website it is important that you implement a series of tools that will help you, on the one hand, to delegate part of your more administrative work to your clients and, on the other hand, that will allow you to offer them a much more complete, professional and up-to-date service.

If you want to expand and improving your photography website, in today’s article we are going to introduce you to some of Arcadina’s business solutions that will allow you to go from having a website to a digital business with multiple options.

 

What are you waiting for to improve your photography website and turn your online portfolio into a tool within your business?

 

Tips to improve your photography website

 

 

If you are considering improving your photography website, it is because you may already be noticing that your clients are demanding a series of more complete tools that allow them to perform a series of actions directly from their homes, without having to come to your photography studio or having to contact you. These types of services are now found on many other platforms and photographers cannot be left behind in terms of the technological advances they offer their clients.

So, if you want to go from having a website with several activated image galleries and a simple service page to a powerful marketing tool within your business, in this article we are going to show you some of the business solutions that you will be able to implement in Arcadina.

Activate Arcadina’s business area

 

democairo.arcadina.com

Arcadina’s business area offers you multiple possibilities when it comes to improving your photography website if you want to create a more functional page where customers have a more proactive role.

On the one hand, you can activate the private galleries, where you can send your customers their images and they, in turn, will be able to perform a series of actions, such as downloading images, making a selection, buying extra photos and videos, etc.

Another option in the business area are public galleries for sale, or what is known as an online shop. These types of galleries are very useful for making photographs available for sale to the general public, for example: of a sports race, landscape images of your latest travels, or even to sell stock photography and keep 100% of the revenue.

As the possibilities are vast, we will now take a closer look at each type of gallery within the business area. And if you want to try out today how your website can be transformed from an online portfolio into a business tool, just click on the following link.

 

 

 

 Private galleries for clients

As we mentioned just a moment ago, within the private client galleries you will have multiple options when it comes to offering a much more up-to-date and complete service to your clients. Here are some of the options that you will be able to use with your clients:

• Give your customers their photographs through a private area within your website, so that they can access their images with total comfort and at any time.
• Create an image selection gallery so that your customers can choose which photos they want in their photo album or in digital format already edited.
• In galleries with many images, help your customers search for their photos, e.g. wedding guests, thanks to face (and text) recognition if you activate AI.
• If you want to send your clients a sample of their photo shoot the next day, you can create a multimedia slideshow gallery with music.
• Image download gallery. This is ideal for when you have already edited your photos and want to send them to your clients.
• If you also want them to buy some extra photos or copies on paper or even in other formats such as the ones you will find in Arcadina Labs, the multiple gallery will be your best choice.
• Etc.

Within the private galleries you can also create packs with different products to encourage customers to buy more products, or activate the quick checkout option so that the cart fills up with more orders more quickly.

Online shop for the sale of photos and videos

If you make photographic reports that can be sold to more people than just your own clients, such as, for example, a sports competition or a business congress, the online shop will be your best ally. Thanks to it, you will be able to sell this type of photographs to the public. They will only have to enter the gallery in question, look for the photos they like the most and make the purchase. It’s as simple as that.

If, on the other hand, your photo shoots are not for public sale but in your spare time you still take all kinds of images, you can also open a section in which you can put photographs for sale to decorate, such as landscapes, your latest travels, wildlife or even encourage the sale of stock photography. Here is a very interesting article on this subject.

>> Stock photography: meet several photographers specialising in this highly profitable subject area

As for the type of galleries you will be able to create, you will have the same options as in the private galleries: selection, display, download, sale, multiple, etc.

Use the booking calendar in your day-to-day life

 

Another way to improve your photography website is to add a system in which the clients themselves can make their bookings by choosing the day, time and paying for part of the photo session without having to contact you. The Booking service offers you this possibility and many others that you will find very interesting and that, above all, will allow you to delegate a tremendous amount of work every day.

These are some of the other options available to you thanks to the booking calendar:

• You will be able to create different campaigns, e.g.: newborns, baby tracking, Christmas, etc.
• Within each campaign, you will be able to add different types of sessions, for example, within the Christmas campaign: basic pack, premium pack.
• Through your management panel you will be able to access a calendar where you will see all the bookings that have been made for you.
• You will be able to synchronise this calendar with the most common calendars such as the following.
• This booking system will allow you to have a better control of the payments made by your customers and of the amounts pending to be paid.
• Etc.

In the following article we will explain this service in more detail.

>> 8 advantages of Booking that will make this Arcadina service irresistible

 

 

 

Discover more interesting tools to improve your photography website

When improving your photography website with Arcadina, you can benefit from many other business solutions. Some of them are:

• Create a photography blog fully integrated in your website that will help you to get more visibility for free in the main search engines.
• Thanks to the content editor, creating biography-type content pages or a service page will be a breeze.
• You will be able to customise the mobile version of your website and change, in some cases, even the images displayed on this other version of your website.
• Easily create your website in several languages if your customers request it.
• Choose a domain that is professional.
• Add front page ads with discounts, offers or new photo shoot launches.
• Create a multiweb front page to highlight the most important parts of your business.
• Have as many email accounts as you need.
• Etc.

In the following article we explain more tips to get your photography website up and running in these summer days.

>> 12 tips for upgrading your digital photography business this summer

Don’t wait any longer to improve your photography web site

If you want to improve your photography website and go from showing a gallery of images on the Internet to having a fully functioning digital business, at Arcadina we offer you the possibility of adding all kinds of tools to your website that will make your life easier and that your customers will love. In the following article of our blog you will find a guide on what type of business is the most appropriate for you.

>> A guide to the best photography business to set up

And if you don’t have a website with us yet and you want to try one of our business solutions for free, you have 14 days to do so.

 

 

 

 Today we are going to share with you the interview of the photographer Ricardo Lozano.

>> ‘Arcadina Labs is the present’, Ricardo Lozano

And to finish this article, tell us: What actions are you going to take to improve your photography website? We’d love to hear from you in the comments.

 

Arcadina goes with you

Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.