When facing the communion campaign of 2023, many of the pains of a communion photographer come to light. Because, although it may seem like a simple campaign, the reality is that families are increasingly demanding more and more in this type of reportage and take great care in the choice of the communion photographer to ensure they get a precious memory of their children.
Gone are the days when parents went directly to the studio with almost no prior information to book a communion photo session with their trusted photographer. Nowadays, clients inform themselves, search and compare online. And that means a lot of work for the photographer before booking.
If you have already opened the agenda for this communion season and you still have a lot of free spaces. Don’t worry, in today’s article we are going to help you to solve all those problems of a first communion photographer that we know you have in your head.
What are the biggest pains of a communion photographer?
When it comes to this or any other temporary photo campaign, the clock will always be ticking against you. You will have 3 months of work ahead of you which, if you do your best, will help you to cover a large part of your income for the second quarter of the year. But if you don’t manage to get the most out of your communion photos, your profits will be greatly affected.
So, if you want to get the most out of the communion photos of 2023, the first thing you have to do is to solve those pains of a communion photographer that we know you are worried about. Let’s take a look at some of them.
1# I spend a lot of time on the phone explaining how communion photos work
Several of the consequences of the change of methodology of the families when looking for a first communion photographer and that makes you lose a lot of time every day, are the phone calls or emails that you have to answer daily to give them information about the operation of this type of reports or about your available packs.
The most common thing is that clients don’t take the step of coming to your photography studio until they know for sure that both the type of photographs you take and the packs you offer fit with their idea. And the worst thing is not only that, but many of the clients will not even reply to you after you have spent a long time sending them all the information. It is clear that these were not your ideal clients.
Because information is power. Whether through a dossier on a hidden page on your website or by creating a page of communion services. Families need to know a series of information about these reports to decide whether they like you or not. And what you need is to have your working hours available to do more photo shoots, to be able to edit without being interrupted and to attend to the clients who are really interested in your photo shoots.
2# I don’t know how to get more clients for my communion campaigns
Undoubtedly, another of the biggest pains for a first communion photographer is how to get more clients. Because, although there are very few photographers who dedicate themselves exclusively to this type of session, there are many, such as wedding photographers or children’s photographers, who at this time of year, with less volume, are able to get more clients. However, there are many, such as wedding or children’s photographers, who at this time of the year, with less workload than their main sessions, dedicate themselves to promoting this type of photography.
As we have already mentioned, what is happening is that clients have changed the way they look for this type of photographers. As we said at the beginning of this post, many years ago, families used to go to the nearest photography studio to their homes and there they would book their children’s first communion photos.
Nowadays parents, besides being very busy and doing their research on the Internet, want their children’s photos to be much more than just an image to be included in the reminder. They want their children’s photos to be much more than just a simple image to include in the reminder. And these 2 factors, together with the increase in competition, are the ones that make it much more complicated to book a communion photo session.
To increase the number of clients in this type of temporary reportage, it is essential that you offer detailed information about your services and a well maintained and updated portfolio on your photography website.
If you are also a wedding photographer, in the following article you will be able to solve many of your headaches.
3# What can I do to differentiate myself from other communion photographers?
Another big problem for first communion photographers in recent years is undoubtedly the increase in the number of competitors. Years ago there was much less competition. Nowadays, and as a consequence of families looking for this type of professionals through the Internet, the volume of candidates increases exponentially in each search.
One of the ways to gain positions in Google searches is by adding information to your website and if you add to that showing a gallery of first communion photographs well taken care of, the chances of you being chosen will increase a lot.
Solve all your problems with the help of Arcadina
Today we have presented you with 3 of the pains of a communion photographer that are directly related to the information he publishes about his services on his photography website, but we know that he may have many more.
If you create a professional photography website and add information about each of the photo shoots you want to offer at different times of the year, we assure you that your chances of increasing your clients will be much greater.
It is also important to keep in mind that just because you have an active professional website, clients are not going to fall from the sky. It is important that you take care and update periodically all the information that you are going to upload to your website.
Differentiate yourself from your peers thanks to your communion portfolio
To differentiate yourself from the rest of your colleagues who also offer first communion photos, you need to give a good visibility to your best first communion photos. In Arcadina you have 4 models of photo galleries that you can change whenever you want. In the following article we present them to you.
Moreover, if you are posting communion photos on Instagram every day to attract the attention of parents through this medium, it will no longer be necessary to publish them also on your website, because you can create a fully integrated Instagram gallery so that your visitors don’t have to leave your galleries to see these photos.
In order to get visitors who are looking for a photographer for their children’s communion to take the next step, it is essential that you are able to resolve their main doubts as soon as possible.
With Arcadina you will have 2 options.
On the one hand, you can create a page of services that your visitors can find through the menu of your website and that you can unpublish when the communion campaign is over. In this way, this services page will only be visible on your website during the time when families are looking for this type of service. And for the next season, you will already have all the information already created and you will only have to make a series of small adjustments to the texts and photographs.
And another possibility you have is to create a landing page. It is a service page like the previous one but it will not appear in the menu of your website. This type of page is very useful when you want to share a dossier with certain clients but you don’t feel like publishing it on the web, for example if you specialise in weddings but you don’t want to give too much publicity to the communion sessions on your website.
Below we are going to share with you a very interesting article that will help you to know more about these 2 options.
Another advantage that all Arcadina websites have is that they favour SEO positioning. This means that if you add valuable information to your website, upload content to your blog and fill in the SEO section that you will find on each of the pages you create from your management panel. People who are currently searching for, for example, communion photographer in Valencia, will see your website in the results.
This along with social media is one of the biggest organic (no need to pay money to create an ad) showcases you can use to promote your photography business.
If you identify with the pains of a communion photographer, at Arcadina we help you to solve them
This type of pain for a communion photographer is more frequent than you might think. It is very frustrating that after having invested time and money in such a beautiful professional career, it does not pay off because of bad business management.
Thanks to the websites that many photographers have nowadays, they are seeing how their professional careers are progressing. What are you waiting for to try our services? They are free for 14 days.
On this occasion we would like to share with you the testimonials of some of the clients who are trusting in our business solutions to make a living from what they are most passionate about. Photography.
And finally, let me ask you one last question. If you do communion sessions, what is for you the biggest headache that these sessions cause you? We would love to read your opinion in the comments.
Headache for your photography business? Take an Arcadina
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