9 Aug 2023
Summer holidays are for enjoying, resting, disconnecting from everyday life and spending time with your family, but you can also take advantage of these weeks of less work to get your tuning your photography business.
Because as you know, even if the beach, the beach bar or the mountains are waiting for you, a professional photographer never disconnects 100% from his work and passion, that’s why this summer you can take advantage of small moments to get your tuning your photography business.
In today’s article we want to give you 7 tips so that you can revamp your digital business with a few simple steps and turn it into a professional photography website before “the new school year” begins.
Enjoy these summer days and take a little time to get your tuning your photography business.
- Make the most of the summer to get your tuning your photography business
- 1# Renew your portfolio for the coming season
- 2# Review the written content of your photography website
- 3# Create a Cover promoting upcoming sessions for after the summer
- 4# Make sure your contact page has all the necessary information
- 5# Activate WhatsApp Business to make sure you don’t miss a query this summer
- 6# Sell your most artistic photos through public galleries
- 7# Use these slower days to activate the booking calendar
- Take advantage of the summer to relax and to set up your photography business
- Headache for your photography business? Take an Arcadina
Make the most of the summer to get your tuning your photography business
We know you’re always putting off tuning your photography business. During the year your work routine prevents you from dedicating the time it deserves to change your website and in summer you just want to enjoy the sun and the family. But the truth is that this kind of simple actions that you can schedule once a year, can help you to start the new academic year in September with a lot more clients.
That’s why, in today’s article, we’re going to give you 7 quick tips to get your photography business up and running in no time. Let’s take a look at a preview of all of them:
- Update the images on your photography website.
- Create and/or renew service pages and your biography.
- Activate a cover and add a striking photograph.
- Check your contact page so that communication with your visitors is seamless.
- Improve that communication with WhatsApp Business.
- Renew the content of your public sales galleries.
- Incorporate a booking calendar and enjoy your holidays.
1# Renew your portfolio for the coming season
We know that you have been working non-stop all year round, shooting, editing and meeting with clients. As a photographer, you never rest for a moment. But it is essential that you keep your gallery updated from time to time with the best photos you take each season.
Take advantage of this holiday season to renew the photographs in the image galleries of your website and the different content pages. Because just by modifying the images on your website it will look like you are launching a new digital business.
To make this work much faster, the ideal is that you create a sub-gallery for each type of reportage you offer and that in each of these spaces you add no more than 30 images that correctly represent the type of reportage you do. In this way, modifying folder by folder this small volume of photos will be much easier and faster than if you put them all together in the same gallery.
For the rest of the website: home and presentation pages, services, contact, testimonials, etc. you can also take a quick look at the photographs you have included and change some of them. This way, visitors who come back to your website after the summer will think that you have changed the content of your sessions.
And don’t forget to renew the image of your biography or to include it if you haven’t done it yet. Think that you are a photographer, your final product is images, you talk to your clients about the importance of having good photographs, either to remember a special moment or to transmit a better brand image and that is why you have to be the first to include this type of graphic content on your website.
2# Review the written content of your photography website
Another essential that you cannot skip when tuning your photography business is to review the written content of your website, because sometimes during the year you change the conditions of the sessions, you modify the products you deliver or, simply, you stop offering a series of reports for a while and these changes must also be reflected on the website.
During this holiday period you can review the information on your website and update both the content and the rates, this way your visitors will be much more satisfied if they contact you and check that the information you offer on the website is completely correct and up to date.
To make this process much faster, you can organise your service pages by sections so that when you review and update them, you only have to modify the products and tariffs part, if you decide to add them.
If you create a page for each type of session, it will be much easier to have active reports that you offer in each season. This way, you will have all the information ready on your website and you can activate it according to the time of the year.
Remember to also check the about me section to add any awards or important information that has happened to you during the last year. And if you’re going to be working on a new photo shoot this season, take advantage of these days to explain on one page what the next photo shoot you’re going to launch will consist of.
3# Create a Cover promoting upcoming sessions for after the summer
Did you know that as a general rule you have an average of about 10 seconds to attract the attention of first-time visitors to your photography website? With such a short time frame, the ideal thing is for visitors to see something really impressive as soon as they enter, and for that you can activate your Cover page and add one of your best images that makes it very clear what your speciality as a professional photographer is.
Although it may seem silly, this first impression that users will get from your website will directly influence the number of contacts you get throughout the year through the web. For this reason, at Arcadina we have several cover designs that you can change whenever you want and customise to your liking.
When it comes to shaping this page, if you are not already using it, you will see that it is a very simple process in which you just have to:
- Choose the type of design.
- Create the blocks for the shortcuts.
- Add a background image.
- Include a slogan if, for example, you already have one representative of your brand.
- Create a small text as a very useful summary to improve your SEO positioning.
- Include a contact form.
All these fields are optional but highly recommended, and customising them will only take a few minutes. In the following articles of our help we will extend this information much more.
4# Make sure your contact page has all the necessary information
Another page that you should not forget when setting up your photography business is the contact page. At first glance it may seem the simplest of all, but you have to take special care with its design, presentation, functionality and contact information that appears on it. Think that most of your clients will decide to contact you through this medium and if it fails or is cumbersome, they may give up and not contact you in the end.
In order for the contact section to fulfil its function, which is to facilitate that first communication with your client, at Arcadina we offer you the possibility of including different elements on this page that help to improve communication, such as, for example:
- An introductory section so that you can explain to your future clients your timetable and the purpose of the form.
- A location map showing your photography studio.
- A complete form where visitors can leave their contact details.
- And a final section to expand your contact details if you see fit.
As a recommendation, when entering your contact information, pay attention to the phone number and email and make sure that both are correct. And when creating the contact form, add only the fields that are really necessary for the customer to make a first contact, if you overdo it some will leave it halfway and will not finish sending it.
Updating this important page will take you no more than 5 minutes and you can close several quotes a year.
5# Activate WhatsApp Business to make sure you don’t miss a query this summer
And if you really don’t want any undecided clients to slip through your fingers, the WhatsApp Business service can become your best ally, especially for those visitors who have certain doubts and want to get a quick answer about some of your reports.
With WhatsApp Business you can have the familiar WhatsApp icon activated on every page of your website so that a user can send you an enquiry at any time.
In addition, this service includes the possibility of communicating with your clients by this means through the Management Panel, for example, to send them a notice of their next session or to send them important information.
If you haven’t used it yet and you don’t know all its possibilities, you can take advantage of these summer days to try it for free for 30 days. Activate it through the Integrations section of your Management Panel.
And if you want to know more about this service, take a look at the following post on our blog.
6# Sell your most artistic photos through public galleries
If you sell your photographs online, public galleries will be an important part of your business and revising them from time to time and adding new images can increase your passive income after the summer.
When revising your online shop, take the opportunity to include a short explanation on each image, either how you took the image or what you wanted to achieve and if you sell special formats like the ones we offer at Arcadina Labs, adding a short explanation to customers about what each format is like will be of great help to them.
If, for example, you sell stock photos or images for decoration, remember to update the galleries from time to time so that people who have already logged in can have access to new material.
7# Use these slower days to activate the booking calendar
And to finish with these 7 tips to tuning your photography business, let’s take a look at a service that we launched a few months ago and that you have been asking for for a long time. This is the booking calendar in which your visitors will be able to choose the day and time of a photo shoot and make the payment without leaving your website. Thanks to this service you will be able to:
- Increase your income while enjoying your holidays.
- Reduce time spent dealing with customers.
- Offer them a more up-to-date service with the possibility of booking online.
- Keep your diary up to date even if you are not working.
- Keep better control of your accounts.
If you haven’t used it yet, we recommend that you try it out during the summer months and if you already have it active, take advantage of these weeks to configure all the sessions in which you offer the online booking service in detail.
In the following article you will find much more information about the advantages of adding Booking to your photography business.
Take advantage of the summer to relax and to set up your photography business
As you can see, fine-tuning your photography business in summer is not as tedious a task as you thought. You just need to see which parts of your website need an overhaul and make small changes. Summer is also a good time to try out new services or add more modern features to your website.
Other actions you can also take during these days include:
- Create new content on the blog and revise long-standing articles.
- Change the designs of your website.
- Include an Instagram gallery.
- Check your private galleries.
- Connect your website with Google Analytics to know your metrics.
And if you don’t yet have a professional website with a business section, these summer days will undoubtedly be perfect to start shaping your digital business.
On this occasion we are going to share with you the interview we have conducted with Luis Bañeres.
And to finish this article on how to update your website in summer, let’s ask one last question: What part of your website do you find most difficult to renovate? We’d love to read your opinions in the comments.
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