9+1 mistakes on your photography website that are costing you customers

If you want to consolidate your business or expand your work as a professional photographer, it is essential that you review and optimise your digital presence. One of the most common mistakes on your photography website is to create a website and then forget to update it, leaving it to become obsolete, non-functional or even invisible to potential clients.

In today’s digital world, an outdated website not only affects your professional image, but also limits your opportunities for growth and sales. That’s why we’ve identified the 9+1 most common mistakes on photography websites, the ones you’re probably making without realising it and that could be holding back the success of your business. If you take the time to correct them or at least improve them, we assure you that you will notice positive changes in the visibility of your brand, in the interaction with users and, most importantly, in the generation of customers and sales. Let’s discover them!

 

 

Don’t put off solving the main mistakes on your photography website that are preventing you from growing.

 

 

Mistakes on your photography website: why you don’t get customers

 

You may think that the mistakes on your photography website that we are going to point out below are not so serious and that they do not prevent you from making money as a photographer. In part, you may be right. However, if you correct these mistakes, you will notice that your business will work much better, and most important of all, you will get more sales through your photography website. Who wouldn’t want that nowadays?

These small actions that we are going to detail below, although they seem simple, can have a big impact on the performance of your digital business. And best of all, you can implement them gradually, allowing you to measure the effect of each change on the enquiries and bookings you receive each month.

Remember that, on many occasions, your photography website is going to be the first impression that customers will have of you and taking care of it with the same dedication that you give to your photography studio is essential for your digital business to prosper. So don’t leave it any longer and get to work to avoid these 9+1 mistakes on your photography website.

9+1 mistakes you need to fix immediately on your website if you want to succeed as a photographer

 

Below, we are going to explain the main mistakes you may be making right now on your photography website. But best of all, we will not only point out these mistakes, but we will also give you a series of clear and practical solutions to correct them. Our goal is to help you transform your website into an effective tool to turn your digital photography business into a steady source of income.

With our recommendations, making your website more profitable and efficient will be much easier and more achievable for you. What are you waiting for to strengthen your digital photography business?

1# Your photography website doesn’t stand out on the Internet? Here’s how to improve it

We are sure that one of the mistakes on your photography website will be that you have not correctly optimised your positioning on Google. No matter how spectacular your photos are or how unique your services are, if your potential clients can’t find you online, they won’t hire you. In order for your talent to reach them, the first thing you need to do is make sure your website is visible in their searches.

Improving your SEO ranking is not something that will happen overnight, but with some planning, you will start to notice your rankings rise.

• Use relevant keywords on the main pages of your website, such as homepage, services, biography, etc.
• Optimise the content of your website: include titles, subtitles, keywords in bold and add images related to the text. This will make it more attractive to read and Google will value it positively.
• Fill in the meta title and meta description fields for each page. This short summary that appears in the search results is crucial to improve your visibility.
• Take advantage of the photography blog: create articles with relevant content and use secondary keywords to improve your ranking for more targeted searches.
• Add internal and external links: link your content within your own website and to other relevant sites to improve your page authority.
• Make sure your website is optimised for SEO, including loading speed, URL structure, and adaptability on mobile devices.

These are just a few strategies to  you started. Remember, SEO is an ongoing process. Use tools like Google Analytics to measure your progress and adjust your actions accordingly. If you see your searches increasing, keep moving confidently in the same direction.

2# Renew your galleries and showcase your best work to the world

Your images are your cover letter and the main reason why many clients decide to hire you. Therefore, keeping your portfolio updated and dynamic is key to always show your best work and attract new opportunities. Moreover, this is a very simple process that, if you plan well, will allow you to improve the aesthetics of your website with each season.

Over the course of your career, your photographic style may evolve. It is therefore essential that your website reflects these small changes with a careful and up-to-date selection of your best images. Here are some of the key things you can do to keep your photos up to date:

• Update your galleries with the most impressive images from the last season. Show only those photos that truly represent your current level.
• Renew the photos of other key sections of your website, such as the homepage, services or biography, to maintain visual coherence.
• Review and update old blog posts if stories or images have become outdated. This will keep your content relevant and engaging for your visitors.

A fresh and well-selected portfolio will not only make your website look more professional, but will also convey confidence to your potential clients. Spend some time on this task from time to time and you will notice the difference.

>> 7+1 steps to have a photography portfolio that attracts clients

3# Clarify what services you offer on your website and convert more visitors into customers

We have been warning for some time that not explaining your services correctly on your website can cause you to lose clients. We also know that many photographers prefer to explain their services over the phone or in face-to-face meetings. However, the reality is that many clients won’t even contact you if they can’t find the information they need on your website.

To avoid this, once you finish the campaign you are working on, set aside some time to structure and upload all the key information about your photo shoots. Here is a short guide to do this effectively:

• Create a service page for each type of session. If you have different client profiles (for example, weddings and communion sessions), it is better to separate them so that each one can easily find what they are looking for.
• Build on the information you already have. You can start by using the texts in your dossiers and, over time, expand or improve them.
• Include a section for frequently asked questions. This will help solve the most common questions your customers have before they contact you.
• Add a contact form at the bottom of each page. Facilitating the enquiry process will increase the conversion of visitors into customers.
• Build confidence with a section about yourself. A well-written biography can make a difference and connect emotionally with customers.
• Optimise your homepage. Explain clearly and concisely “what you do, where you do it and what kind of photography you offer”. This short summary will help to grab attention right from the start.

Remember, a well-structured website with clear information about your services can get more clients to find you and hire you without any extra effort on your part. It’s time to optimise your website and make the most of its potential!

4# Your website design doesn’t do justice to your photos, it’s time to improve it!

 

 demonewyork.arcadina.com

Once you have attracted a good number of visitors to your website, the next step is to make sure that their user experience is engaging and enjoyable. To do this, the design of your site must enhance your images and showcase your work in all its glory. At Arcadina, all our websites are designed specifically for photographers, allowing you to display your photos at full size to impress your visitors from the first moment, create as many galleries as you need, include them in your text and article pages and many other options.

To keep your website looking fresh and professional, we recommend doing a small overhaul once or twice a year. Here are some key actions that won’t take much time:

• Renew the design of your website, galleries and homepage to maintain a modern and attractive image.
• Create specific sub-galleries for each type of session and update them at least once a year.
  Periodically change the main homepage photo, especially if you run seasonal campaigns.
  Activate or deactivate campaign information according to the time of year, to keep your website up to date.

Small changes like these can make a big difference to the perception of your brand and the experience of your visitors. Spend a little time optimising and eliminating errors on your photography website and see how it impacts your customer acquisition.

5# Do you show client reviews on your website that endorse your work? It’s time to include them

One of the most common mistakes on your photography website is not giving the importance it deserves to your customers’ testimonials. Think about how we make decisions nowadays: before we book a restaurant, choose a holiday destination or shop on Amazon, we check reviews, right? Well, the same is true when someone is looking for a photographer.

Having visible testimonials on your website builds trust and can make the difference between a customer choosing you or your competition. To make the most of its potential, here are some actions you can plan:

• Activate the Reviews page on your website. If you haven’t already done so, enable this space for customers to leave their comments. You will also be able to manage and respond to each review from the control panel.
• Highlight the best testimonials. Rescue the most positive reviews from your website, Google or social networks and place them strategically in different sections of your page, accompanied by a small image. This will reinforce your reputation, especially among those who don’t know you or don’t come to you by recommendation.
• Take care with the presentation of testimonials. Although ideally you should not change your clients’ words, you can make minor spelling corrections or adjustments to the wording if necessary.
• Connect Google reviews to your website. This is an option that you can implement through the dashboard so that visitors can view these Google testimonials without having to leave your website.
• Regularly review and update reviews. Keep testimonials fresh and relevant so that they always reflect the current quality of your work.

By the way, would you like to give us your opinion about Arcadina’s business solutions? We would love to hear about your experience.

6# Including location details on your photography website is essential to ensure contact

At Arcadina, we work with photographers’ websites on a daily basis, and one of the most common difficulties we encounter is the lack of visibility of the location on many websites. This is crucial for potential clients to find you easily on the Internet, especially if you are not a destination photographer and you work in a studio.

To take advantage of your location and improve your positioning in Google, we recommend the following actions:

• Include your location on the Contact page. Use the interactive map that you can add to make it easier to find you and write down the municipality where your photo studio is located.
• Mention your location in other key sections. Make sure to include your location information on pages such as your services page, your biography or even on the homepage of your website, so that your location is always present and Google takes it into account.
• Optimise meta titles and meta descriptions. Check these elements and make sure your location is included in at least some of them to improve your local SEO.
• Use your location in your blog. Including it in specific articles will also help to improve your SEO.

With these actions, your website will rank much better in local searches and will be easier to find for nearby customers. Don’t underestimate the power of location when it comes to attracting customers to your photography business.

7# Connect your photography website with social networks and increase your sales

Another mistake on your photography website that may seem minor, but directly impacts your visibility, is not connecting your website with your social networks.

We know that there is a huge audience on networks like Instagram and Facebook, and you are probably active on them. But are you really taking advantage of their potential to drive traffic to your photography website? If you’re not, you’re missing out on a great opportunity. Here are some key actions to make the most of it:

• Include links to your website in every social media post. Whenever you share relevant content, direct them to your site.
• Create specific landing pages for campaigns, promotions or any kind of special offer on your website and share the link on your social networks.
• Activate an Instagram image gallery on your website. If you use platforms like Arcadina, you can automatically synchronise your content and save time by publishing in both spaces.
• If you run paid ads on networks, link them directly to your website. This way, every click will turn into a conversion opportunity.

Integrating your social media with your website will not only improve your visibility, but also strengthen your brand image and encourage more potential customers to reach you.

8# A blog with updated content is the best tool to improve your

Although all Arcadina websites include an integrated professional photography blog, we know that very few photographers really take advantage of its potential as a free marketing tool. Yes, you read that right, free because if you learn how to create quality content on your blog, you will not only increase your visibility, but you will also be able to significantly reduce your expenses on paid ads.

The key is to identify topics of interest to your audience and develop useful and engaging content. You can share your experience, offer advice, solve frequently asked questions or even tell stories and testimonials from your customers.

For these articles to really help you improve your online positioning, you can follow the recommendations we give you in the following blog article: Discover how to turn your blog into a strategic ally to attract more customers!

>> How to create a professional blog for photographers?

9# Review the navigation of your website to make it more user-friendly for your customers

Although you have worked on the content of your website and already have well explained service pages, organised image galleries, an attractive biography and a testimonial section, it is also essential that all this information is presented in a clear and orderly manner. To achieve this, you can follow these recommendations:

• Keep the main menu simple and easy to navigate. The clearer and more straightforward it is, the easier it will be for visitors to find the information they are looking for without frustration, so keep it simple to organise.
• Use clear and descriptive names on your pages. Avoid ambiguous or confusing titles that may raise doubts about the content of each section.
• Strategically link the content of your website. In addition to the main menu, use buttons and internal links to connect different sections and improve the user experience. Google values this practice highly.
• Review and update your content periodically. If you offer seasonal services, such as Christmas sessions, deactivate or relocate the information when the campaign is over to keep your website always up to date.

By following these tips, your website will be more intuitive and attractive to both your visitors and search engines.

9+1# Is your website ready for the sale of online sessions?

 

demovenezia.arcadina.com

To close this compilation of some of the mistakes on your photography website, let’s talk about one of the most expensive shortcomings of your photography website: not allowing users to make purchases or bookings directly from it. In a world where people are more than used to buying online, it is not enough for them to find you on Google and send you a message asking for information. If you really want to get the most out of your website, you need to turn it into an active sales tool that generates revenue without you having to constantly intervene.

Here are some solutions that you can implement with Arcadina to increase your sales automatically:

• Booking system. Allows your clients to book a photo shoot directly from your website through the booking calendar, choosing the date, time and making the payment for the booking without the need for prior contact.
• Private galleries for clients. After each shoot, giving your clients an exclusive space where they can view, select and download their photos, and even purchase additional prints from the comfort of their own home is a powerful sales tool. What’s more, private galleries not only increase your sales, but also improve customer experience and satisfaction.
• Public sale gallery. Open up a new source of income by allowing anyone, from anywhere in the world, to buy your images directly from your website. A fantastic business opportunity that works 24/7 and with no extra effort on your part.

If you implement these tools, your website will go from being a simple showcase to a real profitable digital business. Don’t miss this opportunity!

 

 

 Fix these mistakes on your photography website and get your digital business off the ground

As you can see, mistakes on your photography website are directly affecting three key aspects of your business:

• Your visibility on the Internet. Poor SEO makes it difficult for potential customers to find you on Google, which drastically reduces your chances of attracting new bookings.
• The clarity of your offer. If the information about your services is not well structured or is insufficient, visitors to your website may feel confused and leave the page without contacting you.
• Your sales opportunities. A poorly optimised website, with no social media integration or online booking or purchasing options, is wasting a lot of potential customers who are looking for speed and convenience when hiring a photographer.

If you want inspiration to improve your website, we invite you to explore some of the photography websites recently created on Arcadina. Discover how other photographers are making the most of their sites and applying effective strategies. Here is our latest compilation article:

>> 15 photography websites destined for success in 2025 that have been created just this year

If you are not yet familiar with our business solutions and would like to try them out, you have 14 days to do so completely free of charge.

 

 

On this occasion we are going to share with you the interview of the wedding photographer José Alarcón who takes great care of his photography website.

>> José Alarcón, wedding photographer in Mexico: my web site is the pillar of my business

To finish this article about the mistakes on your photography website, let’s ask one last question: of the ones we have presented today, which are the first ones you are going to try to correct? We’d love to hear from you in the comments.

 

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