5 steps to help you sell more Christmas sessions

If your goal is to sell more Christmas sessions in 2025 than in previous years and really increase your profits, now is the time to rethink your strategy. It’s not enough to repeat what you did in past seasons: every year the market changes, the competition reinvents itself, and customers are more demanding when choosing where to invest in something as special as their Christmas photos. The good news is that with proper planning and a clear strategy, you can make a difference. It’s not just about decorating a nice set or opening reservations, but about designing a complete Christmas campaign that allows you to attract more families, offer them an unforgettable experience and, of course, maximise your work to sell more Christmas sessions this season.

That’s why, in this space, we’re going to talk to you about the most common challenges that arise when organising and promoting this type of photo shoot and, above all, the 5 steps you can take to improve your sales. We’ll talk about how to differentiate yourself in a saturated market, we’ll discuss booking management, communication on social media and creating an irresistible offer. Best of all, we will not only identify these challenges, but also provide practical and actionable solutions for each one. The goal is clear: this year, don’t work harder to earn less. Instead, enjoy the process, optimise your time, and sell more Christmas sessions in 2025 in a strategic, organised, and much more profitable way than in previous seasons.

The time has come to sell more Christmas sessions in 2025, and with this guide from Arcadina, you’ll have the keys to success in your hands.

Do you know what the main obstacles are that prevent you from selling more Christmas sessions?

The difficulties you may have experienced in other seasons when trying to sell more Christmas sessions can be very varied. From deciding what kind of set to prepare this year, how to organise the set decoration, preparing information and rates for clients, contacting suppliers, managing bookings, organising all the documentation, to designing and launching an effective advertising campaign… The truth is that there is a lot of work behind any photography campaign, but when it comes to Christmas photo shoots, the pressure is multiplied. These sessions are in very high demand, but also have a very limited time window. This means that every action must be perfectly planned so that the effort invested translates into a real benefit. After all, the goal is not just to work harder, but to make the most of your time and sell more Christmas sessions strategically.

That’s why today we want to discuss some of the most common problems that tend to arise when organising a Christmas campaign, and better still, we’ll show you how to tackle them with practical solutions that will allow you to make the most of this special season.

And before we dive into those challenges, we want to recommend a post with tips on how to plan your seasonal photo shoots more efficiently, which will serve as a starting point to get your campaign off to a good start.

>> Christmas is just around the corner! Plan your 2025 Christmas campaign today

My biggest problem: spending so many hours informing families about my Christmas sessions

This scenario is a daily occurrence for the vast majority of children’s photographers. As soon as you launch a new campaign, families flood your inbox with emails, private messages on social media, WhatsApp messages and even phone calls. And the most frustrating thing is that, in most cases, mums and dads always ask the same questions.

When can Christmas sessions be booked? What will this year’s set look like? When will the photos be available? Do they include traditional Christmas cards? Will it be possible to change outfits? How many children can participate in a session?

… and the list goes on.

These are just some of the questions you receive over and over again, but I’m sure in your case they multiply day after day. And the truth is that, in the meantime, you already have enough to do organising everything you need for the Christmas sessions: preparing the set, attending to other clients, doing your regular sessions, editing photographs, keeping the website up to date, posting on social media… the list is endless.

That’s why it’s essential that you find a way to optimise your time and establish a system that keeps families interested in your 2025 Christmas campaign perfectly informed. This way, they’ll have all the information they need and you can focus on what really matters: working more efficiently and selling more Christmas sessions without wasting hours on repetitive responses.

A lot of work creating sets and then having few sessions booked: the big problem every Christmas

For any photographer, preparing for a seasonal session involves taking a certain risk when it comes to making a profit. However, in the case of Christmas photo shoots,this challenge is even greater, as the time, effort and money invested in creating and setting up Christmas sets often far exceeds that of other types of photo shoots.

Our recommendation for you to sell more Christmas sessions and make them truly profitable is to not limit yourself to just offering excellent service and informing your customers correctly. It is also essential that you devote part of your energy to promoting this powerful seasonal campaign. To achieve this, you will need to learn how to combine two key strategies: on the one hand, creating paid advertisements that give you immediate visibility and, on the other, developing stable organic traffic thanks to better positioning of your website.

If you manage to overcome these barriers and launch a solid Christmas campaign, you will be much closer to not only making these reports, which only last a few weeks, profitable, but also to obtaining enough profits to make all the effort invested more than worthwhile.

I don’t have online reservations, which means I have to manage all the reports manually

Without a doubt, one of the biggest challenges when it comes to selling more Christmas sessions during the last few months of 2025 is getting families to complete their bookings. Often, after contacting you to request information, they write or call back several times to coordinate schedules and confirm the session. During this process, many business opportunities can be lost if you don’t have a practical and fast direct booking system.

The problem is obvious: parents work, children have school, homework, extracurricular activities and an active social life. This lack of time makes it difficult to organise schedules and close bookings efficiently. That is why it is essential to have a system that allows families to check your availability and pay for the session completely independently, without having to contact you directly. With this type of system, you will not only gain valuable time to devote to your work, but you will also achieve a more complete, organised schedule with greater sales opportunities.

It is a very important seasonal session, and its success depends on high visibility and publicity

This is another problem that is closely related to the previous ones: many family photographers depend on Christmas photo shoots, along with communion campaigns, to generate most of their annual income. Therefore, it is not enough for Christmas sessions to be profitable in relation to the effort involved in preparing them; it is also essential that they are a complete success, as they can provide a financial cushion that allows you to face the following year with peace of mind.

Even though this is a temporary shoot that, as we have mentioned, lasts only a few weeks, these Christmas sessions must be approached with the utmost seriousness. Every detail counts: from the organisation of the set and the customer experience to the planning of bookings and the promotion of the campaign. The more professional and strategic you are, the greater your chances of meeting your financial goals and selling more Christmas sessions in 2025.

That’s why it’s important to use all the means at your disposal to optimise your resources, automate processes and promote your campaign effectively. Only then can you ensure that the time, effort and investment you put into these busy weeks translate into tangible results for your business.

5 essential steps for photographers who want to sell more Christmas sessions and maximise their sales in 2025

Although it may seem like a lot of hard and tedious work to prepare for Christmas sessions, the reality is that if you learn to use the right tools, you can increase the visibility of your campaign and, more importantly, delegate much of the administrative work with your clients, saving time and energy to focus on what really matters: creating exceptional photographs. To help you overcome the main challenges of your Christmas campaign and sell more Christmas sessions in 2025, at Arcadina we have created a 5-step guide for photographers to sell more Christmas photo shoots and make the most of this season. As part of this strategy, we offer you the possibility of implementing several of our business solutions, such as your website, photography blog, forms, connecting social media to your website, and our Booking service so that you don’t miss out on any potential customers. Each of these tools is designed to improve your productivity, optimise the dissemination of your campaigns, and facilitate the management of bookings in a simple and efficient way.

Below, we will analyse all the obstacles you can overcome with these 5 key tools and how each step of this strategy can help you increase your bookings and maximise the profitability of your Christmas photo shoots. But first, we want to share with you a compilation article with examples of photographers who have already launched their 2025 Christmas campaign, to inspire you and show you how to apply these steps effectively in your own business.

>> 10 Christmas photographers who are already shining with their 2025 Christmas campaign

 

1# Booking: the perfect solution for selling more Christmas sessions without complications

 

Another key point you should implement if you want to save time, reduce clutter and sell more Christmas sessions is the Booking service we offer at Arcadina. This tool will not only make your work much more practical and organised, but it will also be a great advantage for your customers. Keep in mind that many families tend to research and decide on these photo shoots in their free time, often at night when the children are already asleep. Giving them the option to book at any time of the day, without having to write or call you, can make all the difference and significantly increase your bookings.

The booking calendar system is not limited to showing your availability. With Booking, parents can choose the date and time that suits them best, confirm their booking instantly and pay the corresponding amount. For you, this means greater control, as you can organise your Christmas sessions as you prefer, blocking slots, managing times and avoiding those annoying scheduling conflicts that often occur when everything is done manually.

Reduce your workload and offer families the convenience of booking online

For both you and your customers, having an online booking calendar is a real guarantee of success. Thanks to it, families can choose the type of session, select the day and time that suits them best, and book instantly, without waiting or complications. This tool is just what you need to sell more Christmas sessions this year and make the most of the campaign. On the one hand, you can’t imagine how many hours you’ll save by avoiding calls, messages, and the endless process of coordinating schedules with each client. On the other hand, families will appreciate the convenience of booking from home, at any time of day, even after they’ve put the kids to bed or during a break at work.

What’s more, Booking has an added bonus: all bookings and payments are automatically recorded in your management panel, and if you wish, you can synchronise them with your usual calendar. This gives you complete control over your schedule and much more efficient organisation.

Multiply your Christmas bookings with the Booking service

As we mentioned before, and if you have children you will know from experience, most families who want to do an activity with their children, such as going to a Christmas photo shoot, tend to take advantage of the quiet of the evening to look for information. Now, if those families who visit your web r website find that they can book and pay for their session right then and there, without having to wait until the next day to call you, you will be removing barriers. Many parents will take advantage of the convenience of making a booking instantly, securing the date that best fits their busy schedule before another customer takes it.

With this option active on your website, you will not only automatically increase your bookings, but you will also drastically reduce the number of visitors who come to your page, show interest in your services… and ultimately do not hire you. In short, you will be transforming curiosity into concrete purchasing actions, which will help you fill your schedule faster and with less effort.

 

 

 2# Website: show off your best photos and answer all questions

If you have a professional website where all the information is well organised and detailed, you can’t imagine how many hours a month you can save by avoiding answering the same questions over and over again from indecisive customers. Nowadays, most people search for information on the Internet before contacting a photographer, so your website becomes one of the fundamental pillars of your photography business. Many families will find you through your website, or be redirected after reading information on your blog, and will form an opinion about your work even before talking to you. That’s why it’s essential to take care of every detail and offer all the useful information they may need.

With an Arcadina website, you have multiple tools and options at your disposal to improve the visitor experience and facilitate conversion: menu pages, landing pages, galleries and sub-galleries, testimonials sections, contact pages and much more. All these features help you organise information clearly, showcase your work professionally and, at the same time, solve many of the difficulties that arise during your 2025 Christmas campaign.

Anticipate the magic: showcase this year’s decorations with an exclusive Christmas gallery

You already know that our photography websites are designed to maximise your business. With this powerful tool, you can show families what this new Christmas season’s decorations will look like and even show examples from previous years’ sessions. This way, every visitor to your website will have a clear and visual idea of how you work and what they can expect when they hire you.

The best thing is that you can create an exclusive Christmas gallery and, once the campaign is over, decide whether to keep it published as a showcase or deactivate it to give prominence to other photo shoots. This way, your website will always be aligned with your studio’s commercial strategy and you can highlight what interests you most at any given time.

Answer all your families’ questions about your Christmas photo shoots on your website

When working with children, families don’t just want to see a gallery of images with examples of your work, they also want clear answers to their questions. And if you want to save yourself hours of answering the same questions over and over again, the most practical thing to do is to create a specific services page for your Christmas sessions. On this page, you can explain everything that parents usually want to know: how you work, what this year’s set design consists of, what products they will receive, when the sessions will be available, how to make a booking and, in short, resolve most of the most common questions in advance.

With us, you can do this in two ways:

• Menu pages: you can publish and unpublish these at any time, and they will always be visible to visitors to your website.
• Specific landing page: if you prefer not to display all the information in the main menu, you can create a separate page that works just like a services page. This way, you can share the link directly when a customer asks you for information or when sending email campaigns to your subscribers.

This way, you can offer families the information they need in a professional manner, freeing up time to focus on your photography work and making it easier for bookings to come in quickly and easily.

Make sure that as soon as users visit your website, they know immediately that your Christmas campaign is already underway!

Another very interesting option that you can incorporate into your website is the possibility of adding a pop-up ad or window, which will be displayed as soon as the site is accessed. This feature is especially useful in seasonal campaigns, such as Christmas, as it is not visible all year round. This way, both users who already know you and those visiting your page for the first time will immediately know that your 2025 Christmas campaign is already underway.

In these pop-ups, you can include a Christmas-themed photo and a short but eye-catching text that reinforces the message. And the best thing is that, to close the window, users will have to click on the “X”, which guarantees that they will see the ad before continuing to browse your website. This way, you can be sure that no one will miss the news: your Christmas sessions have already begun!

In the following article in our help section, we explain how you can configure this interesting option.

>> Arcadina Help: Add promotions to your website

3# Create a contact form tailored to Christmas photo shoots

Another essential tool for your photography website is customised forms, designed to suit each type of customer and bring them one step closer to booking your sessions. While many families will visit your website, view the information and book directly, others will prefer to have more specific questions answered before taking the plunge. In these cases, having a specific form for each session, such as Christmas sessions, will undoubtedly make a difference.

The ability to customise contact forms according to the service not only makes the process easier, but also conveys professionalism and approachability. This way, families can ask for exactly the information they need, without beating around the bush or feeling lost, and you will receive the key information you need to respond quickly and accurately.

This small detail can prevent customers from getting discouraged at the last minute and increase the chances that they will ultimately book. Because when you offer clear, simple contact information tailored to their needs, families feel more confident and satisfied from the very first click.

 

 

4# Photography blog: the best way to promote your Christmas photo shoots

Once you have your website perfectly organised with all the information about this year’s Christmas sessions, the next step in your marketing strategy will be to give your campaign maximum visibility. You can do this by creating paid advertisements on the Internet and social media, which will allow you to quickly reach more interested families.

However, if you also want to achieve lasting organic positioning (without having to invest in advertising on an ongoing basis), your best ally will be a photography blog. Through useful and well-structured articles, you can attract families who are actively looking for a photographer for their Christmas photo shoots, turning your website into a go-to resource.

What can you post on your blog to attract attention? Here are some ideas:

• Showcase this year’s Christmas decorations and explain how you have prepared them to make them unique and special.
• Detail what the different Christmas packages include: number of photos, albums, postcards, costume changes, etc.
• Share a compilation post with testimonials from previous campaigns so that the parents who have already trusted your work can speak for you.
• Publish a selection of the first sessions of the season, showing real examples that will motivate other families to book as soon as possible.
• Add tips on how to dress children for the session or gift ideas with Christmas photographs.

The key is that each post not only informs, but also conveys the excitement and magic of your work. And don’t forget to accompany each article with a small gallery of images (photos speak for themselves and have the power to make families fall in love in seconds) and one or more links directly to your photography website.

5# Connect your social media accounts to your photography website

We know that many children’s photographers get most of their clients through social media, a channel that is impossible to ignore nowadays. These platforms are perfect for giving your photographs great visibility and reaching new interested families. However, they have one major limitation: they don’t allow you to explain in sufficient detail what your Christmas photo shoots are like or show all the information that clients need before making a decision.

That’s why it’s essential to connect your social media accounts to your website. This way, you can leverage the power of Instagram, Facebook, or TikTok to reach a wider audience, while also directing families to your website, where they’ll find all the information they need in one place and can book directly.

Some simple actions you can take are: include a link to your website in your social media profiles, add it to posts where you talk about your sessions, and activate the icons of your most active social media accounts on your site so that visitors can follow you with a single click.

And that’s not all: with an Arcadina website, you can create customised galleries and sub-galleries for each type of photo shoot and activate a synchronised Instagram gallery that will automatically display your latest posts. This way, families visiting your photography website will be able to see both your most recent work and all the information about your Christmas campaign for this year at a glance.

Start selling more Christmas sessions in 2025 with Arcadina’s business solutions

As you can see, at Arcadina we offer you several business solutions that are very practical for selling more Christmas sessions and making this campaign much more profitable. It is normal for doubts or difficulties to arise along the way, but if you have the right tools and know how to overcome each obstacle, you will not only improve your financial results, but also gain peace of mind and free time by delegating many of the most repetitive tasks. Remember that Christmas sessions are temporary and in high demand, so making the most of these weeks can make a difference to your income for the whole year. The sooner you start organising and promoting your campaign, the more chances you will have of filling your diary with confirmed bookings.

If you haven’t started promoting these special sessions yet, now is the best time to take the plunge and start using all or some of our business solutions: professional website, photography blog and online booking system. With these, you will not only reach more families, but you will also make the booking process much more streamlined and attractive for your customers.

Best of all, you can try Arcadina free for 14 days and see for yourself how these tools can help you transform your photography business and enjoy the Christmas season even more.

 On this occasion we are going to share with you the interview of the children’s photographer Omar Huerta.

>> “My website helps me to show a professional image”, Omar Huerta

And to say goodbye we would like to know what are the biggest difficulties with your Christmas campaign this year. We would love to read your answers and help you in the comments.

Arcadina goes with you

Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.