25 Jan 2022
Having a photography business with Arcadina means offering your clients a wide range of possibilities that you may not yet be fully aware of, such as: the option of buying images for direct download from anywhere in the world, requesting photographic prints in formats that they will not find in other studios, being able to view their images from private galleries and many other options.
That’s why today we want to show you 7 ideas that you will be able to implement in your photography business created with Arcadina and that will allow you to:
- Increase your income.
- Grow as a professional.
- And have more time for yourself.
Do you want to know how to improve your digital photography business with all the tools we offer you in Arcadina?
“Grow your photography business. With Arcadina you can.”
- 7 photography business models that you can create with Arcadina
- 1# Offer photos, videos or photo services for sale with direct download
- 2# Allow your customers to buy images in professional formats
- 3# Sell your photos with different formats and licences
- 4# Private galleries where your customers can view, choose, download and/or purchase their photos and videos
- 5# Improve Google ranking of the photo studio
- 6# Take advantage of the integrations that Arcadina offers you
- 7# Reach every customer in the world
- Create a photography business that allows you to make a living from your dream: at Arcadina you can
- Open the door to your photography business
7 photography business models that you can create with Arcadina
Yes, the truth is that the concept of Arcadina is closely linked to websites. But the truth is that we are much more than that.
You may have already heard (or rather read) us say on more than one occasion that we are an all-in-one business solution. Today we want to go even deeper into this concept and show you all the photography business models that you can implement with us with the sale of different products that will allow you to get more profitability out of your photo shoots:
- Offer photographs, videos or photographic services for sale with a direct download option (online shop).
- Give your customers the possibility to buy images in much more professional and original formats (Arcadina Labs).
- Sell your photos at different prices depending on the type of format or licence you choose.
- Offer your customers a private web gallery service to: view, buy, download or select their images and give your business a more professional feel.
- Improve your SEO positioning on Google so that many more customers find you online.
- Take advantage of the integrations offered by Arcadina.
- Eliminate the geographical limitations of your photography studio and reach any client in the world with your photos.
1# Offer photos, videos or photo services for sale with direct download
If you want to sell a series of photographs, videos or even specific photography services without the need for customers to contact you, you can include this business option on your website. This is an online shop that will work for you 24 hours a day, 365 days a year.
You only have to define the albums you want to create, for example: photos of a sports race, images of your last trip that you want to sell, stock photos or even the option to buy one of your photo shoots from this section of your online business. Once you have the different albums uploaded, you only have to set the formats, rates and payment methods.
This business model will allow you to get more profitability out of a series of photographs and have a shop open all the time.
2# Allow your customers to buy images in professional formats
Arcadina Labs has been with us for a few months now and we are really enjoying it. With little effort on your part, you can offer your clients the possibility of printing the photos of their photo shoots on: methacrylate, HD metal, canvas, passepartout and many other formats.
The good thing about this new professional printing service is that all orders will be managed by your own clients. They will be in charge of placing them with the lab and, after a few days, they will receive their printed photographs directly at their homes.
From your Management Panel (your operations centre), you can modify the prices of the formats, control the orders and keep track of the whole process.
Arcadina Labs is a new way to sell image prints that will bring you more income and time for yourself.
3# Sell your photos with different formats and licences
We know that sometimes you will need to offer images for sale at different rates depending on their size and their licence (professional or personal).
Being able to personalise the sale of your photographs in this way will give you the possibility of selling your work at a much fairer and more personalised price.
We are going to give you a couple of examples to make it even clearer:
Case studies on selling photos in different formats and licences
- Wedding photographer: you may have 2 wedding packages, a cheaper one that includes only digital photos and another one where the final product will be a photo album.
For a couple who sign up for the basic pack you can offer them the possibility to buy a set of printed photos (as they will already have their images in digital format).
And for the bride and groom who order the full pack, they may also ask you to buy a number of copies for their guests.
In both cases, customers will ask you for hard copies. It is up to you to offer the first client a slightly higher rate (because they have contracted your basic pack) and the second client a lower price.
- Children’s photographer: let’s suppose that in your studio you do children’s portraits and communion sessions. In this last service is where you are going to get the most benefit from your work if in both cases you offer a pack of printed photos.
For clients who hire you for a studio shoot, if they ask for digital files, you can charge them at a certain price.
And for clients who order a communion pack with: album, double session and reminders, you can also offer them digital copies at a lower price.
In the following help article, as well as explaining all the steps to take to be able to sell files in different sizes and licences, you will also see a lot of practical examples that you will find very useful.
4# Private galleries where your customers can view, choose, download and/or purchase their photos and videos
Having a private space where your clients can interact with their images is essential nowadays. You can always give them the possibility of coming to your photography studio to view the photos, but, in many occasions, they will be grateful to be able to do it comfortably from their homes.
A private client area is not just for viewing the images of a session. Your clients will also be able to perform:
- A selection of the best photos to create your photo album.
- Buy photos and prints in Arcadina Labs formats.
- Offer your guests (e.g. at a wedding or a conference) a private link to download a series of photos.
As you can see, having a private web gallery as part of your commercial strategy will again allow you to have more time for yourself and, above all, to offer a much more qualified service to your customers.
5# Improve Google ranking of the photo studio
We know that the supply of clients that can be found on the Internet is overwhelming, but in order to be found in this great ocean of opportunities it is important to have a well positioned website and a blog with quality content that helps you to improve your web positioning.
On all Arcadina pages you will be able to customise a series of parameters that will favour the SEO of each of your pages.
And thanks to the blog integrated in your website, with a design specially designed for photographers, you will be able to create a series of articles that will delight your audience.
6# Take advantage of the integrations that Arcadina offers you
Social media plays an important role in promoting your sessions online, so it is important to take it into account on your website and in your business strategy.
In Arcadina, as well as being able to include the icons of your social profiles in strategic parts of the website (such as the main menu or the contact page), you will also be able to create an image gallery with your Instagram photos.
And another integration that will save you a lot of time when uploading your photos to the different galleries of your website, is the possibility of doing it directly from the Lightroom program.
7# Reach every customer in the world
Having at your fingertips a series of business tools that allow you to: give visibility to your photography business, sell your images to any client in the world and, for example, be able to do a photo shoot outside your city and then send your client the images without having to travel, is a luxury that not all photographers can afford.
With Arcadina you have these and many more options. Because having a professional website is essential for a photographer to show his work. And having a series of tools at your fingertips to facilitate your business will make you go even further.
And now tell us what kind of photographer do you want to be?
Here we leave you a guide with the first steps to start your online business with us.
Create a photography business that allows you to make a living from your dream: at Arcadina you can
As you can see, having a photography business that sells for you and allows you to show a more professional image will help you become the photographer you have always dreamed of.
And if in addition to an online photography business you want to have your own photography studio, we recommend you to read the following article. You will find it very interesting.
Today we are going to share with you the opinion of wedding photographer Carlos Quirós from Caliq whose photography business is going very well.
And as has become a classic, we can’t say goodbye without asking you a question: What business model for photography do you think is ideal for you?
What do you think, do you want to tell us about it? We’ll read you in the comments 😉.
Open the door to your photography business
Fulfil your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so that you can try our platform without any commitment of permanence.
Arcadina is much more than a website, it is business solutions for photographers.
If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.