The profession of photographer is not valued and these are the 6 main reasons for this

At Arcadina, we have been in direct contact with photographers for years and we know first-hand that, on many occasions, the profession of photographer is not valued. It is common for us to receive comments through our media such as: “Why should I lower the prices of my shoots photo if I offer professional work? Do I have to give my photo shoots away for free?

These and many other questions arise, above all, among photographers who are just starting out and are faced with a series of clients who question their rates, try to negotiate downwards or even ask for free sessions. This is unthinkable in any other profession. But we also know that many photographers with years of experience ask themselves the same questions about why the photography profession is not valued: “Why is our profession still not valued as it should be? What are we doing wrong? When will our work really be recognised? …” If you have ever felt this way, in this article we look at the reasons behind this lack of appreciation and what we can do together to change this perception. Read on!

 

 

Today more than ever, the profession of photographer is not valued as it should be.

Why is the profession of photography not valued as it should be?

 

In the age of digital and Internet communications, there are many factors that explain why the profession of photographer is not valued. Firstly, many people believe that they can use any photograph they find on the web without thinking about the work behind each image. often It is not recognised that, in most cases, each photo is the result of the creativity, skill and effort of a professional.

In addition, the massive use of mobile devices to capture virtually any moment of the day has to some extent minimised the value of photographers’ work. This has created the misconception that anyone with a phone in their hand can do the work of a professional photographer.

Added to this is the common practice of some clients trying to haggle over prices or even those who think that photographic services are overpriced. Such attitudes not only devalue the profession, but also make it difficult to recognise the importance of a professional photographer in a variety of contexts, from special events to the commercial sphere.

We will now take a closer look at these and other .reasons why the profession of photographer still does not receive the appreciation it deserves.

The impact of overuse of image banks on professional photography

One of the most obvious reasons for the lack of appreciation of professional photography is the emergence of a number of web platforms offering free or low-cost image banks. On these sites, users can purchase high quality photographs at extremely low pricesor even almost symbolic. However, many of these images come from the work of professional photographers, who have invested time, effort and dedication in their creation.

This problem became visible in the #NoBudgetNoPhotos movement, driven by photographer Nafa Ribeiro. Her struggle began when one of these portals offered her the opportunity to “appear” on its website as compensation for the free use of her professional photographs. As she herself pointed out, such “prestige” does not pay the bills, and furthermore, it represents a blatant undervaluation of the work of photographers.

What is surprising is that Nafa’s case is not isolated. More than 400 photographers have been affected by the same situation, with image banking sites demanding that they sign over their copyrights without remuneration. This problem reflects a widespread phenomenon that calls into question the value of professional photographic work.

The #NoBudgetNoPhotos movement has been covered by several international media, and from Arcadina we want to join this cause, giving it visibility and giving all our support to the photographers who fight for the recognition of their work.

The use massive of mobile devices has devalued professional photography

Nowadays, almost everyone has a mobile phone with a camera that offers a fairly acceptable quality. This has led many users to the mistaken conclusion that anyone can take good pictures. It is true that we have all taken an impressive photo with a mobile phone at some point, whether it is a spectacular sunset or an endearing moment with a loved one. However, these images are usually sporadic and often get lost among hundreds of clicks throughout the day, many of which are not even of acceptable quality.

The difference between a casual photo and a truly professional image lies in the knowledge and experience of the person behind the camera. When it comes to preserving special memories, getting professional quality photos or simply finding a landscape image that enhances the décor of a space, the skill and eye of a professional photographer is essential.

An experienced photographer not only has the technical mastery to capture the perfect image in any situation, but also has the ability to understand and connect with his clients. He takes the time to listen to their needs, advise them on style, location and light, and create a personalised experience that guarantees an exceptional result. Whether it’s a family shoot, product photography or an artistic image for a space. A good photographer knows how to transform an idea into a work of art that will exceed their clients’ expectations. So while anyone can take photos with their mobile phone, only a professional knows how to capture the essence of the moment and deliver it in a way that lasts with the quality and impact it deserves.

Clients are not aware of the effort and dedication involved in a photo shoot

One of the reasons why the profession of photographer is not valued is that there is a lack of knowledge among clients about the work behind the camera. Many think that a photographer only works for the 20 minutes of the session, which can lead them to perceive the session as expensive, trying to haggle over the price or looking for a less qualified professional who offers lower rates for a photo shoot, but with what results? Such perceptions not only affect the value of your work, but can also detract from the real value you bring as a professional.

It is crucial that both you and your clients understand that you are not selling images “by weight”, but offering quality work, where each photo has a purpose beyond just capturing specific moments. The true value of a photo shoot lies in your ability to capture the essence of your models, recreate a unique story and materialise special moments that have deep meaning for your clients. All of this, combined with your expertise and a professional post-production process, ensures that the final product is an exceptional piece of work that goes far beyond simply capturing images.

In order for your clients to understand this, it is essential to build a strong personal brand that defines your values and the way you work. Explaining your process in detail will allow you to set clear expectations and . will also help clients understand the value behind each shootIn addition, encouraging those who have already been through your studio to share their experiences and recommendations will be key to strengthening your reputation and attracting new clients who value your work as it deserves.

Misuse of images and lack of IP awareness

 

One of the biggest problems facing photographers today is the lack of education and awareness about the intellectual property of images. Many people are unaware or underestimate the importance of respecting copyright, resulting in inappropriate use of photographs without permission or the mistaken belief that any image available on the internet is free to use.

This ignorance not only affects photographers financially, but also contributes to the devaluation of their work. If anyone can download and use an image without remunerating the author, it creates the perception that photography has no real value, ignoring the time, creativity and technical investment behind each shot.

In addition, the ease with which images are shared on social networks and other platforms has exacerbated this problem. Many users reuse photos without even considering authorship, and some companies even take advantage of this lack of regulation to obtain visual content without paying for it.

To change this situation, it is crucial to educate clients and the general public about the importance of respecting copyright. Explaining what intellectual property involves, how it directly affects photographers and why misuse of images harms the entire creative industry can make a big difference. Initiatives such as awareness campaigns, watermarking images and providing clear information on licensing and fees can help photographic work to be recognised and valued as it deserves.

Saturation of the market photography and unfair competition

In recent years, the number of photographers has grown considerably. From amateurs to seasoned professionals, the range of photographic services on offer has exploded. And with so many people offering this type of service, standing out and having your work really valued has become a challenge. In addition, many photographers in an attempt to make themselves known lower their prices or even work for free. This affects them and the whole profession. In the end, the false impression is created that anyone can take quality photos regardless of the experience, investment in equipment or knowledge that is really needed to get professional results. This situation leads many people to misunderstand the true value of photographic work, and this is something we need to change.

Moreover, nowadays, anyone can get a good quality digital camera without having to make a big investment. And with the amount of YouTube tutorials out there, many people jump into the world of photography without having a solid technical background or the necessary experience to offer a truly professional service. And this can lead to some confusion among clients, who often choose based on price alone without realising the big difference between an amateur session and the work of a trained and experienced photographer.

To prevent this from happening, each professional should ideally work on strengthening their personal brand, making it clear what makes unique and why their work is of real value. Communicating the quality of your service well and educating clients about the importance of hiring a true professional can make all the difference them.

What you don’t see: the effort behind every photo shoot

For many people, the job of a photographer is reduced to “get there, click and go”. However, the reality is very different. Behind every shoot there are many hours of dedication that go far beyond the moment of the shot. From planning and preparation to editing and post-production, each stage of the process requires time, knowledge and attention to detail.

For example, before a shoot, the photographer must coordinate with the client, choose the best location, study the lighting and prepare the right equipment. Then, after the shoot, a process of image selection and editing begins, which can take several hours or even days, depending on the type of photography. Post-production is not just a “quick retouch”; it involves colour adjustments, correcting imperfections, enhancing details and often creating a unique style to make the final result flawless.

However, as this work is not visible to the client, often the profession of photographer valued is not and is not taken into account when pricing the services. It is very common for people to think that what they pay is only for the time that the lasts exclusivelysession, without considering everything that happens before and after.

Therefore, it is important for photographers to communicate to their clients the true value of their work. Explaining the process in a simple way and showing before and after examples can help people understand the level of dedication behind each image. When clients understand that they are not just paying for photos, but for the experience, technical knowledge and quality of the end result, they begin to value the photographer’s work more.

Beyond the camera: the true value of professional photography

 

The profession of photography is truly recognised when clients understand that their work is not just about pressing a button or delivering a handful of images. Professional photography is not only charged for the final product, but also for the knowledge, creativity and experience accumulated over the years.

Clients need to be very clear, when contracting this type of service, that a photographer does not just sell photographs; he offers experiences, memories and emotions. His work helps people to preserve unforgettable moments and other professionals to improve their image and presence on the Internet. Each session involves a technical mastery, an investment in equipment and an artistic sensibility that cannot be underestimated.

Therefore, the first step for any photographer who is ready to offer a professional service is to move away from any altruistic or amateur approach that devalues his or her work. A professional photographer does not give away his time or talent, except in justified circumstances, such as charitable causes or strategic personal projects.

A professional photographer does not do free shoots, except for a good cause.

When this premise is understood and internalised by all clients, we will be able to affirm that photography has achieved the recognition and fair valuation it deserves today and we will stop creating articles reminding us that the profession of photography is not valued.

Campaign in defence of the professional photographer

At Arcadina we support and value the work of photographers, recognising their talent, effort and professionalism. We know that behind every image there is a story, a deep knowledge and an absolute dedication on their part. We appreciate the quality of the products and the passion of those behind the camera, aware of the painstaking process involved in capturing the perfect snapshot. From pre-preparation to final editing, each photograph is the result of a unique artistic vision and constant effort.

That’s why we respect and support the photographic profession at all stages, from those who are taking their first steps to those who have reached an established career. Through our all-in-one business solutions for photographers, we offer you the possibility to create a professional website where you can showcase your work, tell who you are and how you work. We also provide you with tools such as an online shop so you can sell your photos without paying commissions, an integrated booking system, private galleries so your clients can view, download and purchase images, contract management, AI and many more features designed to push your photography business to new heights.

 

 Photographers don’t work for free

When we take on the role of clients, we always look for quality and professionalism in any service. In the case of photography, the value of each image lies not only in the instant captured, but in the skill, experience and sensitivity of the person behind the camera.

Anyone can take a photograph at a special moment, but only a few have the talent and vision to turn it into art. That is the big difference between an amateur and a professional. That is why it is essential to recognise and value the work of the photographer. If no one expects other professions to work for free, why should photographers? They are the ones who immortalise the most intense moments of our lives, transforming them into unforgettable memories that will last forever.

In Arcadina, the profession of a photographer is valued

At Arcadina, we value the profession of a photographer. Our admiration for those who dedicate their lives to capturing unique moments has led us to develop a series of business solutions that are 100% designed to highlight their talent and professionalism. We believe that photography is an art that deserves to be recognised, not only by those who practice it, but also by their clients, who must understand the value and quality behind each image.

If you are on the road to becoming a professional photographer and have not yet explored our business solutions, we invite you to try them for free for 14 days. Discover how a professional website, a commission-free online shop, private galleries, contract management, the option to offer online session booking and many more tools can help you boost your career and give it the recognition it deserves.

 

 

Today we would like to highlight the interview with the photographer Luis Bañeres.

>> Meet Luis Bañeres, portrait, children’s and stock photographer

And finally, what do you think is the main reason why the profession of a photographer is not valued nowadays? We’d love to read your ideas in the comments.

Arcadina goes with you

Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.