Is the profession of photographer valued today?

6 Oct 2022

In many cases the profession of photographer is not valued. At Arcadina we are in direct contact with many colleagues and every day we receive comments such as: “Why do I have to offer my photo shoots for free? Why should I lower the prices of my photo sessions?

And we know that many of you are wondering why the profession of photography is not valued, “What are we doing wrong? And when will the rest of society really appreciate our work?”

These and many others are the questions that many fellow photographers ask themselves when they see that they are questioned on a daily basis and that they try to haggle over their work, or are even asked to do a photo shoot for free. Something inconceivable in any other profession.


How is a photographer’s profession valued?

A photographer’s profession is valued when it is assumed by both the photographer and his clients that he does not charge for what he does, but for the knowledge and experience he has acquired.

A professional photographer sells not only photographs, but also: experiences, memories, helps other professionals to improve their graphic presence on the Internet, etc.

Therefore, the first step for any photographer who is already in a position to offer professional photography work is to disassociate himself from any kind of altruistic terms.


“Professional photographers don’t do free shoots, unless it’s for a good cause”.

When all clients internalise this concept, then we will be in a position to say that the profession of photographers and videographers is already very fairly and positively valued.

Why is the profession of a photographer not valued today?

In many cases, the profession of a photographer is not valued as a result of the emergence of a number of websites with free or low-cost image banks where professional photographs can be acquired at very low prices.

On these platforms users expect to find photographs at an almost symbolic cost. Images that, in most cases, are by professional photographers who have taken their time and dedication to produce them.


This problem is reflected in the #NoBudgetNoPhotos movement started by the photographer Nafa Ribeiro after one of these portals asked her to use her professional photographs in exchange for a free listing on its website and prestige. A free prestige that, as she herself pointed out, “doesn’t pay the bills” and where the work of photographers is undervalued.

But there is not only the isolated case of this photographer. In fact, more than 400 photographers who have been affected by the same situation can be seen in the campaign. In all cases, the image bank websites requested the rights to their professional photographs completely free of charge.

The #NoBudgetNoPhotos movement has been commented in several international media and from Arcadina we also want to give it visibility and all our support.

Professional campaign in defence of the photographer

From Arcadina we support all photographers, we value their work and professionalism. We take into consideration the quality of the products and the knowledge of the person behind the camera. We are very conscious of all the previous work that goes into getting the snapshot and also of the effort in the artist’s head to capture that precise moment with that special magic.

And what can we say about the subsequent work that goes into each of these works of art that we like to see again and again.

At Arcadina we hold the profession of photographer and videographer in high esteem. From those who are just starting out to those who already have a well-established career. And with the help of our business solutions, we offer you the possibility to create a fully professional photography website and a business area to sell your photographs, products and services without having to pay any commission to third parties.

>> Do you want to multiue to multiply the sale of free photos with download?


Because any of us, when we take on the role of “client“, are always looking to receive professional and quality work. In the case of photographic services, the value of each image is linked to the ability of the person behind the camera.

Because the truth is that everyone can capture moments, but very few can make magic in photography. And that is the big difference between the amateur and the professional.

That is why the artist should be valued and clients should be made to understand that if no one wants to work for free, why should photographers? Those photographers who capture the most intense moments of our lives and turn them into precious memories that will last forever.

Arcadina: “The profession of a photographer is valued”

At Arcadina, yes, we value the profession of a photographer and thanks to our admiration for all photography professionals, our business solutions are conceived and designed so that photographers’ clients also appreciate the quality that lies behind this beautiful profession.

>> Start with Arcadina

Arcadina goes with you

Creativity goes with you, offering you the best service goes with us

Fulfil your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so that you can try our platform without any commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

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