How to create a professional photography website?

28 Jul 2022

One of the first tasks you should do when starting a photography business is to consider designing a professional photography website that allows you to showcase your work and where your potential clients can consult all the information they need to hire you. In other words, to create websites for photographers, you should showcase your best portfolio and explain what your photography services are like.

Think of your photography website as your virtual shop window, and not only is it the best way to get new clients, but it is also a marketing tool for photographers that you should take full advantage of to better communicate with them.

Nowadays there are plenty of platforms for photographers on the market to design a photography website but it is always better to use a service where they offer you how to make a photography website with all the business solutions you need (websites for photographers, private galleries for clients, public galleries to sell images, services and products, professional prints with Arcadina Labs, blog and many more specific business solutions for photographers).


“What are you waiting for to the best website for photographers? Arcadina’s platform for photographers adapts to your real needs as a photographer”.

How to design a functional and profitable photography website?


Are you still not aware that designing a websites for photographers that only shows some of your photo shoots is not going to help you close more photo shoots?

For some years now, the rules of the game have changed and in order to create a photography website that really works, it is important that you know your ideal client very well so that you can solve all their doubts and questions on the best website for photographers.

To give you a practical example. If one of the most frequently asked questions you receive every day by phone or email is to know your rates, if you decide to include them on your portfolio website, in the services section, you will save a lot of time answering the same questions. On the one hand, you will save a lot of time answering the same questions, and on the other hand, users will get a better impression of your website because they will have found what they were looking for.

Another thing to take into account when build your own website for photographers is testimonials. Ask your clients for an evaluation of your work and add it to your website or activate the feedback page, where your visitors will be able to write their evaluations directly on your website.

Another recommendation we give you when designing a portfolio website that works, is to show a selection of your best photographs. Focus on showing only those that define the style of work you want to be hired for.

>> How to create an online portfolio of professional photography

Want to know more tips on how to build your own photographers portfolio that helps you sell? Here are a few more recommendations.

1. Your domain: the first step in designing a photographer websites with personal branding

What name do I want my wedding photographer website to be remembered by? This is going to be the first and one of the most important decisions you will have to make before designing a portfolio website. Besides choosing an elegant and unique domain name, it is important that it represents you as a brand. Here are some ideas.

>> Creative naming, the most original names for photographers’ websites

This decision will be the beginning of the creation of your brand identity and will be part of your branding strategy. Remember that the name you choose for your build your own photographer websites will always be associated with your images and the way you work. So take your time and think about an appropriate domain name to design a profitable photographers portfolio.

You may also be interested in a premium domain when create a photography website with a new extension, for example: . photo or . wedding, among many others.

Recommendation on how to make a photography website.

“If you want to offer a professional image on your photography website, avoid web services that force you to include their brand name in your domain name”.

>> What are the best domains for photographers?

2. 7 unique designs to build the best website for photographers


To learn how to create a photography portfolio, on Arcadina you will be able to choose the style of the page that best suits your type of professional photography, thanks to a wide variety of photographers portfolio designs created and designed for photographers and videographers.

>> See the 7 unique designs for your photography website

On average, in just 2 days our clients have their photography website ready and published thanks to our photography website builder. And did you know that with Arcadina you can change your web design as many times as you want?

>> Start with Arcadina

3. Photography website builder

To find out how to create a photography portfolio, as well as taking into account that the design is adapted to your type of work or that it offers you a series of business solutions that allow you to sell your photographs, you also have to consider a series of more technical aspects that make it work correctly on any type of device.

How to create an intuitive and responsive photography portfolio?


When it comes to customising the menu of your photographer websites, don’t get complicated. Use the necessary sections so that your visitors can find all the information they need in a quick and organised way.

If you innovate too much in this aspect, using unusual names or convoluted paths, your visitors will not understand what is behind those sections and will leave your photography website without discovering your talent and commercial offer.

>> New: new web menus Dropdown desktop and Cool mobile

It is also important to consider how your website will be viewed on mobile and other devices (tablets), as a large part of your visits will come through these devices.


Fast photography website

To design a photography website that is elegant, professional and functional, it must have a more than acceptable loading speed for 2 very important reasons:

  1. Search engines will penalise websites with a slow loading speed and will show them in a lower position in Google.
  2. If the loading time is low, no matter how impressive your images are, visitors will get impatient and leave without seeing everything you have to offer.


“It uses a fast web server optimised for photography websites.”

“Your photography website has to be prepared to optimise images”.

“Upload photos in the right quality (web quality, not high resolution).”

4. Customise your photography website


When create photography website with us, in just a few seconds you will have access to the management panel where you will be able to customise your website for images from top to bottom: portfolio, public and private galleries, homepage, colours, fonts, music, buttons, forms, etc. With Arcadina you can give your website your personal touch to make it unique.

>> Arcadina Help: First Steps

On your website you will be able to upload your images through a simple wizard, edit the texts of all the pages, link external videos and publish articles in the blog section. But you are not a computer scientist, so with our business solutions we guarantee that the process of designing a photography website will be fast, simple and very intuitive.


“Avoid any support where you need to have previous knowledge of HTML, programming, hosting management, creation and maintenance of domains or email accounts to make a photography website. Or where you are forced to install extras”.

With Arcadina’s platform for photographers, in addition to being able to offer you the possibility of create photography website, we have a help section with articles and explanatory videos to answer any questions related to your photography website. And this is not the end of your question, we also have a 24/7 customer service.

5. Boost your photography website thanks to your blog, social networks and a good web positioning

When it comes to creating a website for photographers and getting the most out of it, you can use your blog to “attract” new customers and to improve your SEO ranking in search engines such as Google.

And take advantage of social media to promote your photography website, blog posts or sessions and reach more potential clients.

“The secret of success when designing a photography website is to achieve a good combination of all these actions and gain greater visibility”.

Professional photography blog to position yourself


On your photography website you can use your experiences in your photo shoots to tell stories that empathise with your visitors thanks to “Storytelling“.

But don’t stop there, also include articles that are of great interest to your future customers. To know what to write about, the best thing to do is to do some research and find out what your potential customer’s concerns are at the moment and solve them in your blog articles.

Want to discover more tips to improve your photography blog?

>> How to create a professional photography blog?


“Make sure your blog and your photography website are under the same domain. This way, you will improve the SEO of your photography website”.

Social networks: your biggest showcase


Instagram, Facebook or Twitter are the most used social networks in recent years and a great tool that you can use to generate traffic to your photography website.

If in addition to build your own website for photographer, you share on the networks your latest work, interesting news about your website and you get “your followers” interested in the topics you deal with, you will have a much better chance of them sharing your content and your “name” moving quickly through the networks.

In Arcadina’s blog we have left several articles so that you can improve your communication in networks.

>> Find out how to use Social Media to promote your photographer’s website


“Link your photographer’s website to your social networks”.

Improve your SEO ranking to build your own website for photographers that is visible

If your photography website does not appear in the top positions of Google, it is really as if it did not exist. And to get this desired location you must take into account a number of aspects.

The first thing to do is to choose your keyword for which you want to position your photography website. Ideally, you should include in all the pages of your website a series of texts where this keyword appears.

Thanks to the SEO tools that Arcadina has included in its platform, gaining positions on the Internet with your photography website will be very quick and easy.

In our Arcadina blog, we also have a special section for you to discover everything about SEO.

>> How to improve the positioning of my photography website

6. Get more benefits from each session thanks to your photography website


If you choose to have a website as a “business card” where you only show some of your images, you will be losing money and customers on a daily basis.

Nowadays, in addition to obtaining income by closing budgets, you can also make your photography website profitable and earn an extra income thanks to the sale of photographic prints (Arcadina Labs), digital files, products and photographic services in an automated way thanks to public and private galleries.

Thanks to the Arcadina Labs service, your customers can place their own orders through the public and private galleries of the photographs they like the most, printed in a range of more professional formats.

And the best of all is that you don’t have to take care of anything, as the customers will place the orders and the laboratory will send them directly to their homes.

You will receive all the benefits of each order in full and you will be able to control each order through your dashboard.


Creating a photographer’s website where you can include a series of public galleries to sell your prints to the world and several private galleries so that your clients can interact with their photographs without having to contact you, will allow you to achieve a higher volume of profits each month.

Here are some ideas on how to make a photography website much more profitable.

>> Create multiple photo galleries on your photography website

>> Do you want to multiply the sale of free photos with download?

>> How do I sell my photographs on my website?

With Arcadina’s platform for photographers, in just a few minutes and without the need for technical knowledge, you will have your public and private galleries ready to sell your photographs.

7. Contact information always visible


One of the biggest mistakes that some photography websites make is not clearly and visibly indicating the location and contact details in a specific section.

“If your visitors don’t know how to get in touch with you, it won’t do you any good to make a perfect photographer’s website.

Including a contact page on your photography website will translate into a higher number of quote requests in your inbox. And with Arcadina you have a wide range of possibilities when it comes to customising this important section.

Contact details


When designing a photography website, you can also customise this section to your liking and if you are several photographers, Arcadina’s platform will also allow you to save your contact details separately.

Location map


When making a website for a photographer, if you take into account your location, this information will help your future clients to find you. Because in order to improve SEO, even if you explain that you are travelling all over Spain to do a session, it is highly recommended to also indicate a location.

This can be reinforced in a more graphic way with a location map.

Icons for mobile phones


To facilitate communication with your visitors you can include in several of your pages the phone call, SMS and WhatsApp icons and it is a matter of time before you can also add the WhatsApp icon for business. Here is a preview.

>> Partnership between Arcadina and

Did you know that in addition to being able to add the icons of your networks you can also include Instagram galleries, WhatsApp icons, calls and SMS in various sections of your photography website? Here is the post where we explain it to you.

>> Learn how to integrate Instagram, WhatsApp and SMS galleries in your website

Contact form


Take the time to customise the contact section according to the type of service you offer. Pay attention to the number of fields you include, so that you can offer your future customers a personalised quote based on their answers.

Another feature that is becoming very popular among photographers is that you can include several forms scattered throughout the different sections of the website.

All our contact pages include the now mandatory verification and legal notice that any self-respecting photography website must include.

Here is a help article that will help you to customise this section.

>> Arcadina Help: C Form

8. Publish your photo and video website without errors


You’ve already designed an efficient photography website and you’re ready to get it out there, so publish it and start getting clients, but be careful, try to make sure it’s error free, for example:

  • Empty or incomplete sections.
  • Spelling mistakes.
  • Links or buttons that go nowhere.
  • Etc.

With Arcadina you can hide those sections you are still working on, so you can publish your photography website when it is ready with coherent and quality content.

As you can see, making a website for photographers is not that difficult, you just need to dedicate a little time and use your creativity. From Arcadina we hope that these tips on how to design a photography website will be of great help to create the photography business you need to succeed.

Learn how to design a professional photography website

Your professional success depends on you, your actions and your decisions and designing a photography website will be fundamental to consolidate your profession as a photographer. Throughout this journey, you will always find the help of Arcadina to offer you all-in-one business solutions to help you make a website for photographers that will allow you to make a living from your passion.

Find out how to design a photography website that works by remembering these concepts:

  1. Think about a domain name that identifies you as a brand before creating your photography website.
  2. Choose the web design that best defines your style of photography.
  3. Create an intuitive and easy-to-navigate photography website.
  4. In addition to adding your photographs and videos, explain your services, how you carry out your sessions and the way you work on your photography website.
  5. Write in your blog to make yourself known, improve your SEO positioning and improve your visibility. And be active on your social networks.
  6. Add private client galleries and public galleries to earn extra revenue and reduce waiting times.
  7. Include a contact page to facilitate communication with your future customers.
  8. Publish your photography website without mistakes. It will be your biggest source of income, so dedicate the time it deserves to design a good photography website.

Today we want to share with you the experience of the photographer Juan Carlos Albuera from Albuera Morales Fotografía. He has also gone through the process of making a website for a photographer with us. Here we leave you with his words.

>> “My website is an online showcase where I can display my work in an elegant, simple and affordable way”, Juan Carlos Albuera

One last question before we say goodbye: when designing a photography website, which of these 8 points do you think is the most important? We’ll read you in the comments.

Arcadina goes with you

Creativity goes with you, offering you the best service goes with us

Fulfil your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so that you can try our platform without any commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

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