How to create a professional photography website


28 Sep 2021

One of the first tasks you should do when starting a photography business is to create a professional photography website that showcases your work and gives your potential clients the information they need to hire you. In other words, you need to know how to make a professional photography portfolio that works in order to create a productive photography website.

Your photography website is your virtual showcase, and it is not only the best way to get new clients, but it is also a marketing tool for photographers that you should take advantage of to communicate better with them. And in turn it is also a business tool where you will be able to offer a range of services that will give added value to your service, such as: private selection of photos, sale of prints in professional formats (Arcadina Labs), sale of digital files and photographic services.

There are countless options on the market to create a professional photography website, but it is always better to resort to a specialized service that allows you not only to create an all-inclusive photography website (website, private client area, online store, professional prints with Arcadina Labs, blog and much more), but also provides you with a series of business solutions specially designed for professional photographers.


What are you waiting for to create a professional photography website? Arcadina adapts to your real needs as a photographer. What are you waiting for to get the most out of your photography website?

How to create a professional and profitable photography website?


Nowadays it doesn’t do much good to create a professional photography website that only shows a few of your shoots. What you have to keep in mind is how to create a photographer website that attracts visitors. To do this, you will have to know your potential client perfectly and solve all their doubts on the web.

For example, if one of the queries you receive daily is to know your rates, you can include them on your photography website without fear! Nothing will happen. Or if you see that your future clients need to know you more in depth, show them how you are and how you work in your “About meand/or “Services” pages, or you can even post a video of a “making of” working or explaining your reports.

Another thing to take into account are the testimonials when creating a professional photography website. Ask your clients for an evaluation of your work and add it to your website. It will be a valuable social proof.

Creating a photography website focused on meeting the needs of your ideal client will ensure you get more than 80% of your work done”.

Finally, to create a photography website that works, you must show on your photography website your best images and videos, but not all of them, just a selection of them, those that define your style of work for which you want to be hired. Don’t put product photos, no matter how good they are, if you want to focus your business on social reportage.

>> How to create a professional online photography portfolio

Below we are going to give you 8 extra tips so that you can create a professional photography website in a simple, beneficial and professional way.

1. Your domain will define you as a photographer and as a brand

This will be the first and one of the most important decisions to make before creating a professional photography website. What name do you want to be remembered by?

In addition to choosing an elegant and unique domain you must make it represent you as a brand.

>> Creative Naming, the most original names of photographers’ websites

This decision will be the beginning of the creation of your brand identity and will be part of your brandingstrategy. Because if you think about it, that name will always be associated with your images and the way you work and will be directly linked to your website. So take your time and think about an appropriate domain name to create a profitable photography website. In addition, you may be interested in a premium domain when creating a website with a new extension such as . photo or . wedding, among many others, which will also reinforce your brand.

Unlike many other platforms, in Arcadina, when creating a professional photography website, we include the domain in all our pricing plans to create a complete photography website.

Recommendation. “If you want to offer a professional image on your photography website avoid web services that force you to include their brand name in your domain.”

If you have any questions on the subject of domains, below we have left you some articles. And if not, you know, ask us and in less than 24 hours we will solve all your doubts.

> Top domains for photographers and creatives

2. Choose a design to create a photography website according to your photographic style

In Arcadina, when creating a professional photography website, you will be able to choose the style of the page that best suits your type of professional photography, thanks to a variety of web designs created and designed for photographers and videographers.

>> 7 very exclusive web designs for Photographers

Creating a photographer website has never been easier. Your imagination will be your only limit.”

On average, in just 2 days our clients have their photography website ready and published. Even some users, within a few hours of registering on our platform and publish their website for photography and video.


“Did you know that with Arcadina you can change your web design as many times as you want?”

>> Create your photography website in just a few hours

3. Create a professional, simple and fast photography website

Your photography website must be intuitive and adapted to all devices (responsive)

When it comes to customizing the menu of your photography website, don’t get complicated. Use the necessary sections so that your visitors can find all the information they need in a quick and organized way.

>> New: new web menus Dropdown desktop and Cool mobile

If you innovate too much in this aspect, using unusual names or convoluted paths, your visitors will not understand what is behind those sections and will leave your website without discovering your talent and commercial offer.

Creating a simple photography website will highlight your work in the galleries and on the blog.”


You should also take into account how your photography website is displayed on mobile phones and other devices (tablets), since most of your visits will come through these devices.

“Have your photography website ready for viewing in any format.”


Your photo and video website must be very fast

To create a professional and functional photography website, it must have a more than acceptable loading speed for 2 very important reasons:

  1. Search engines penalize websites with too slow loading speed and slow them down in Google rankings.
  2. If the loading time is low, no matter how impressive your images are, visitors will get impatient and leave without seeing everything you have to offer.


“It uses a fast, optimized web server for photography websites.”

“Your photography website must be prepared to optimize images“.

“Upload images in the right quality (web quality, not high resolution).”

4. Customize your professional photography and video website

When creating a professional photography website in Arcadina, in just a few seconds you will have access to the management panel where you can customize your website for images from top to bottom: galleries, customer albums, cover, colors, fonts, music, buttons, forms, etc.. You must give your website your personal touch to make it unique.

Creating a photographer’s website by customizing each field will be the key to your professional success.”

Recommendation. “Avoid the supports where you need to have previous knowledge of html, programming, hosting management, creation and maintenance of domains or email accounts to make a photography website. Or where you are forced to install extras”.

With Arcadina, in addition to being able to offer you the possibility of creating a photographer and videographer website, we have an online support to resolve any questions related to your photography website and if in this help section your question is not resolved, we have a 24/7 customer service.


5. Boost your photography website thanks to the Blog, Social Networks and a good web positioning

When creating a photographer website and getting the most out of it, you can use your blog to “attract” new clients and also to improve the SEO positioning of your photography website in search engines like Google. Take advantage of Social Media to promote your website, your blog articles or your sessions and reach more potential clients.

“The secret of success when creating a professional photography website, is to get a good combination of all these actions and gain greater visibility.

Your professional photography blog

On your photography website you can use your sessions to tell stories that empathize with your visitors thanks to “Storytelling“.

But don’t stop there, also include articles of interest to your future customers. Research and find out what are the concerns of your potential customer and solve them in your blog articles.

“In your marketing strategy, when creating a professional photography website, give your photography blog a space.”


Recommendation. “Make sure your blog and your photography website are under the same domain, this way, you will improve the SEO of your photography website.”

Want to discover more tips to improve your photography blog?

>> Tips for creating a successful photography blog

Social Networks. Your biggest showcase


Facebook, Instagram or Twitter are the most used Social Networks and a great tool to generate traffic to your photography website.

If in addition to creating a photographer’s website, you share in the networks your latest work, interesting news about your website and you get “your followers” interested in the subject, you will have a good chance that they will share your content and that your “name” will move quickly through the Social Networks.

Recommendation. “Link your photographer website to your Social Networks“.

In Arcadina’s blog we have left several articles for you to improve your communication on Social Networks.

>> Find out how to take advantage of Social Media to promote your photography website

Improve your SEO positioning to have a professional and visible photography website

If your photography website does not appear in the top positions of Google it is as if it did not exist. To get this desired location you must take into account some aspects.

The first thing to do is to choose your keyword for which you want to position your photography website. Ideally, in addition to your photographs, you should include on all the pages of your website texts where this keyword appears.

Thanks to the SEO tools that Arcadina has included in its platform, gaining positions on the Internet with your photography website will be faster and easier.

In our Arcadina blog, we have a special section for you to discover everything about SEO.

>> How to improve the positioning of my photography website

6. Get “extra income” with your photography website


If what you are looking for is to have only a website as a “business card” you will be losing money and customers every day. Today, in addition to earning income by closing budgets, you can also make your photography website profitable and get an extra income by selling photographic prints (Arcadina Labs), digital files and photographic services in an automated way.

Since a few months ago, thanks to the new addition of Arcadina Labs on your photography website, you can now offer your customers (through the online store and / or private client area) the sale of photographic prints in much more professional and original formats. And the best of all is that in addition to not having to take care of anything (customers will be responsible for placing orders and the laboratory will send them directly to their homes), you will always have full control (from your management panel) of all orders and benefits of this innovative product.


Here is an article to help you learn how to quickly set up Arcadina Labs.

>> Videotutorial: Learn how to configure the Arcadina Labs service

Creating a photographer website where you can include an online store to sell your prints publicly and a private client area for your customers to interact with your products without having to contact you, will allow you to earn extra income every month.

Here are some ideas on how to make a photography website more profitable.

>> How to highlight your online store offers on your website, blog and social networks

>> New in the client area: public cover in a private album

>> Video: Enrique Medrano from Tonos Fotógrafos tells us how they have increased their sales with their Arcadina website

“Sell professional prints and photography services without the need for your visitors to leave your website.

With Arcadina, in a few minutes and without any technical knowledge you will have your customer area and online store ready.

7. Contact information always visible


One of the biggest mistakes some professional photographers make is not clearly and visibly indicating their location and contact details in a specific section of their photography website.

“If your visitors don’t know how to get in touch with you, it won’t do you any good to create a photographer’s website.

Your contact details

When creating a photography website, you can also customize this section of your photography website to your liking and if you are several photographers, Arcadina’s platform will allow you to save your data separately.


Situation map

Including your location is an essential piece of information for your future clients. Although you indicate on your website for photography that you move throughout the Spanish geography, it is highly recommended to indicate a location. You can reinforce this information in a more graphic way with a location map.


IcoIcons for mobile phones

To facilitate communication with your visitors, you can include phone call, SMS and WhatsApp icons on several of your pages.


Did you know that besides being able to add the icons of your Social Networks you can also add Instagram galleries, WhatsApp icons, calls and SMS in various sections of your photography website? Here is the post where we explain it to you.

>> Learn how to integrate Instagram, WhatsApp and SMS galleries into your website

Contact form

Take the time to customize this section depending on the type of service you offer. Pay attention to the number of fields you include, so that you can offer your future clients a personalized quote based on their answers.


All our contact pages also include the verification anAll our contact pages include the now mandatory verification and legal notice that any self-respecting photography website should include.

8. Publish your photography and video website without errors

You’ve already created an efficient professional photography website and you’re ready to get it out there, publish it and start getting clients! But be careful, try to make sure it has no errors, like for example:

  • Empty or incomplete sections.
  • Spelling mistakes.
  • Links or buttons that go nowhere.
  • Etc.

With Arcadina you can hide those sections in which you are still working, so you can publish your photography website in hours with a consistent and quality content. And then calmly continue working on those sections, such as the blog or the client area, you want to polish even more. You will have a professional website from the first moment.

As you can see, creating a professional photography website is not that difficult, you just need to spend a little time and use your imagination.

From Arcadina we hope that these tips on how to create a photographer’s website will be of great help.

With these 8 simple steps to create a professional photography website will be “a piece of cake

Your professional success depends on you, your actions and your decisions. And within all these acts is to create a professional photography website, so in all this way, you will always find the help of Arcadina to offer you all-in-one business solutions for photographers.

Find out how to create a professional photography website that works by remembering these concepts.

  1. Think about a domain that identifies you as a brand before creating a photographer website.
  2. Choose the web design that best defines your style of photography.
  3. Create an intuitive and easy-to-navigate photography website.
  4. In addition to adding your photos and videos explaining your services, how you do your sessions, and the way you work on your photography website.
  5. Write in your blog to make yourself known, improve your SEO positioning and improve your visibility. And be active in your Social Networks.
  6. Add a private client area and an online shop to earn extra revenue and reduce waiting times.
  7. Include a contact page to facilitate communication with your future clients.
  8. Publish your photography website without mistakes. It will be your biggest source of income so give it the time it deserves to create a photography website.

Today we want to share with you the experience of the photographers of Otra fotografía Boudoir. They have also gone through the process of creating a photography website with us. Here we leave you with their words.

>> Interview with Otra fotografía Boudoir

One last question before we say goodbye, when creating a professional photography website, which of these 8 points do you think is the most important? We’ll read you in the comments.

Open the door to your photography business

Fulfill your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so you can try our platform without any commitment of permanence.

Arcadina is much more than a website, it’s business solutions for photographers.

If you have any questions, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

Create a photography website
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments