Bill 15% more at weddings thanks to post-wedding photos

Exactly, thanks to your post-wedding photos you can increase your wedding budget by 15%. And this is due to one of the fundamental principles of marketing, which is that it is much easier to sell a product or service to a person who already knows you and has worked with you than to find a new client.

When trying to sell post-wedding photos, many wedding photographers do not know how to approach this question and this added to the fact that many bridal couples do not know very well what this service consists of, what happens is that these reports do not end up convincing.

If photographers don’t learn how to sell in an attractive way this kind of post-wedding reportage, they will lose the opportunity to get some extra income for each client they get and this would be a shame. That’s why today, in this article we are going to give you some ideas so that you can sell more post-wedding shoots than in other seasons, because these sessions after the wedding can give you that little extra that your photography business needs to live more comfortably in the weaker times of the year.

 

 

 

If you know how to sell post-wedding photos you can increase the budget of your wedding contracts.

 

Why is it important that you learn how to sell your post-wedding photos?

 

We know that many wedding photographers do not even consider making more effort to sell a greater number of post-wedding photos and what they do is to combine all their efforts in promoting weddings, which are undoubtedly their main service. On the one hand they are absolutely right, since the budget of covering a wedding cannot be compared to that of a pre-wedding or post-wedding session, but what they don’t usually take into account is that selling to a person who is already your client is infinitely easier than to a couple who don’t know you well yet.

That’s why offering this type of service to brides and grooms who have already had a deal with you and who may even have already had a pre-wedding session, will be much easier for you. And if you do it right, you can increase your budget for each wedding you have contracted by more than 15%. Interesting, don’t you think?

If you still don’t have these post-wedding photo shoots organised, we are going to share with you an article from our blog that will be a great help for you to give shape to these post-wedding photo shoots.

>> Would you like to sell more post-wedding photos? Discover 7 infallible tricks

What are the main problems that prevent you from doing more photo shoots after the wedding?

 

 

When approaching how to promote your post-wedding services, you may have several doubts or problems and you don’t really know how to approach couples. Here we are going to show you 5 problems that many wedding photographers have to face in order to sell their post-wedding photos:

• I don’t know how to approach the promotion of post-wedding sessions.
• My partners come on a very tight budget.
• Newlyweds have no time after the honeymoon.
• The bride and groom don’t know the difference between wedding photos and post-wedding photos.
• The bride and groom are not aware of how beneficial post-wedding sessions are.

Below we are going to break down all these comments from wedding photographers to help you solve them in the most effective way possible.

I don’t know how to promote post-wedding sessions correctly

As a general rule, wedding photographers do not usually spend energy or time promoting post-wedding photos. Some include them in their dossiers as part of the information to give to the bride and groom and others simply offer this service as a possibility when couples feel overwhelmed by the lack of time on their wedding day.

As a consequence of this lack of information on the part of the professionals, in most cases the photographers’ clients (in this case the bridal couples) do not value this type of extra services and tend to focus all their interest on the wedding reports.

In many cases, this lack of information on the part of photographers is due to the fact that they do not know how to promote this service. Our recommendation is that before trying to sell more post-weddings, you should try to “educate” your clients with information before hiring them so that when the time comes to offer them this service, part of the work has already been done.

You can also explain the stories behind each pre-wedding so that the bride and groom can understand why other brides and grooms have decided to have this photo shoot after their honeymoon.

Another idea is to offer special packages with this service included where couples find it, financially speaking, much more tempting.

Bride and groom arrive on a tight budget

Precisely because they don’t know all the benefits of having a session after the wedding, some couples claim that they don’t have the budget to do a post-wedding photo shoot in addition to the wedding. But let’s be honest, this type of extra session does not have a budget as high as a wedding and if couples really want to do this session, the price will not be a problem.

For these cases in which the bride and groom allude to their budget, you can offer them the special packs that we talked about in the previous section and you can also show them the stories of several couples who have done the post-wedding with you. The idea is for them to see how beautiful and different these images can be by choosing a different location to the wedding day.

For these cases, showing them testimonials from other brides and grooms who have already taken these photos after the wedding will be a very good idea.

Newlyweds have no time after the honeymoon

Another of the excuses that couples can come up with when it comes to accepting a post-wedding shoot is the lack of time to do the photo shoot when they return from their honeymoon. And let’s be honest, this is another unfounded excuse. If at any time they are short of time, it is just before the wedding when they have to organise an event of this category in addition to their daily routines.

In addition, many of these clients will have already had a pre-wedding shoot in the middle of their preparations, so no, this is not a valid excuse. What happens again is that, unlike pre-wedding sessions, where couples are already aware of their importance, in post-wedding sessions they are a little more lost.

For these cases, as well as making them see how easy it can be to arrange a day and time for the photo shoot, you can also offer them different post-weddings, for example:

• In a special location. Encourage them to visit another city with totally different landscapes from what they are used to.
• Accompany them on part of their honeymoon trip. This is another option that, if you know how to sell it, can be very attractive to couples.
• Post-wedding in winter. This is an idea that can also be very popular because the aesthetics of the photographs will break completely with those of the wedding.
• Etc.

As you can see the idea is to sell this session as a post-wedding experience.

Wedding couples can’t tell the difference between post-wedding and wedding photos

Contrary to what happens with pre-wedding photos, where the photographs are clearly differentiated from those of the wedding, the same does not happen with post-wedding photos. So if the clients are not able to differentiate them from the wedding photos, they will not see clearly the importance of hiring this photo session.

For these cases, you can show them cases of post-weddings that you have made more special, such as the examples we have mentioned in the previous section. But if you are not going to do this type of destination post-wedding, you can also incorporate elements into these reports that help you to differentiate these photographs, such as: coloured sparklers, eye-catching accessories, etc.

As you can see, in order to sell more post-weddings, you have to raise awareness among the bride and groom, show them all the benefits of this post-wedding reportage and create a need for this particular product. Because simply telling them that you do post-weddings is not enough to sell them.

Wedding bookers are not aware of the benefits of post-weddings

The bride and groom, apart from not knowing what these post-wedding photo shoots consist of, are also not very clear about the advantages of having them done. In addition to having all the information well explained, showing them a well cared for portfolio and promoting these post-wedding photos, it is also important that you show them the testimonials of other clients who have already enjoyed this type of session.

Reading first-hand how beneficial this photo shoot was will be much more effective than if you try to convince them yourself about the benefits of having these images made. That is why it is important that, once you have finished working with a newlywed couple, you ask them to leave you a review online.

Did you know that post-weddings will help you make more than 15% on each link?

 

You have already seen that in order to get more post-wedding photo shoots, it is important that you educate and inform your potential clients so that they know very well what this service you offer consists of and why they might be interested in it. And to achieve this, in addition to including information about these extra sessions in your dossier and on your photography website, a very useful tool is the photography blog where you will be able to reach many more people on the Internet who are currently looking for information about these types of photo shoots or about any other wedding theme in general.

Moreover, if you get your clients to leave you their testimonials and give visibility to those reviews, the chances of brides and grooms being encouraged to do this type of after-wedding reportage will be even higher than usual.

Below we are going to show you these 2 Arcadina business solutions in more detail, but first we are going to share with you a compilation of wedding photographers who do amazing after-wedding sessions.

>> 12 post-wedding photographers with a really impressive portfolio

Photography blog is the best tool to sell more post-wedding pictures

 

When it comes to giving greater visibility to these very specific photo shoots, the blog is a fantastic tool. If you know how to make the most of its potential, use the right keywords and write a text that more or less engages the reader and Google, this tool will allow you to gradually educate your clients, reach a much more specific audience and get engaged couples to feel the need to have a post-wedding session with you.

If you don’t quite know how to make the most of your blog, here are 3 innovative ideas to make your post-wedding photos irresistible through your photography blog.

It creates the need for the bride and groom to enjoy a post-wedding session

Using some of the ideas we have given you in this article, you can create a series of articles on your own blog where you can explain to future couples the advantages of doing a post-wedding session with you. Ideally you should think carefully about the real benefits you offer to couples by doing a session of this type, but to give you a hand here are some ideas:

• Couples will have more time on their wedding day to enjoy their guests.
• The bride and groom will be able to wear their wedding suits again.
• Explain to them that they will be able to enjoy a romantic session after all the stress of the wedding.
• Let them see that they can keep a very special memory of their honeymoon with a destination post wedding.
• If they want to have a fun experience, inform them about the option of a daring session with a trash the dress.
• Etc.

Each of these ideas can be perfectly converted into an article for your blog and if you also add the right keywords and some stunning photographs you have of other couples, you will see how, after a while, your visibility on the Internet will increase much more.

Create an amazing post wedding photography portfolio on your blog

Another of the failures that we find in the few post-wedding articles that photographers publish are the number of photographs they upload of the same report. Uploading a complete post-wedding reportage in a blog article is a real mistake.

From experience we know that not all the post-wedding images that are taken in a photo shoot are really amazing, but it is also true that in this reportage where you plan ahead and choose the most suitable place and time, in the end you always get a series of images that really leave the couples speechless.

These are the pictures that you have to upload to your blog articles and not the whole story. Otherwise, those spectacular images will go unnoticed among the rest of the photos or, if the photographer has added too many images, they will not even be seen by future clients.

It tells the story behind the post-wedding photos

In addition to adding the best images of each post-wedding photo shoot or a compilation of several sessions, in your articles, it is important that you try to explain and solve the couples all those doubts that you know may be of interest to them. Here are some ideas:

• Explain why other couples have decided to book your post-wedding sessions.
• Show a number of locations that have charm and that you know will be of interest to couples.
• He gives a series of ideas for post-wedding sessions, such as destination shoots or the famous and daring trash the drees.
• Create a compilation article where several brides and grooms tell about their experience with this type of reportage after their honeymoon.
• Etc.

In many cases, if you talk about locations, or emblematic places, these articles will help you to position yourself better as, for example, a post-wedding photographer in Valencia.

Secure a sale thanks to Google Reviews

 

On Arcadina’s websites you have the possibility of activating a Reviews section where your clients will be able to directly write their comments about what it has been like to work with you. But also, as we know that the vast majority of your clients use the Google Reviews page to give their opinion and many other couples go there to check the reviews they have left, now you can also connect your Google reviews with your photography website.

In the following article of our blog we explain in more detail this interesting option that will help you to encourage your clients to book a post-wedding photo session together with their wedding report.

>> Google reviews can now be added to your photography website

Sell more post wedding photos through blogging and client reviews

As you can see, it is possible to get more visibility for your post-wedding photos, you just need to explain to your clients what this photo shoot consists of and why it is important for them to hire it and “sell” it to them in a more attractive way.

As a last recommendation we would like to give you, we would like to comment that you should try to avoid articles in the form of a gallery where you add a headline, the details of the bride and groom and upload twenty or so photographs. This type of articles, apart from not helping you in any way to position yourself better, will bore the visitors, because it will not provide them with any information. Besides, think that to see photographs of these photo sessions after the wedding you already have your image galleries on the web. The information inside your website has to provide them with even more information and the blog is a fantastic tool that you can use to sell more post-weddings every season.

And if what you are interested in right now is to see what our photography blog looks like from the inside, you can now try it and the rest of our business solutions for free for 14 days and without any permanence fees.

This time we are going to share with you the interview of a fantastic wedding photographer, Cristina Grañena.

>> ‘Arcadina is the assistance in the shadow’, Cristina Grañena

And finally we would like to ask you: How much time do you spend on promoting your post wedding photos? We’d love to read your ideas in the comments.

 

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