In many cases the bride and groom don’t know what these sessions consist of before the wedding, so it is important that you know a series of tools that will help you to give greater visibility to your pre-wedding images. Because if you want to sell more pre-wedding photography, your job as a photographer is to inform them well and offer them all kinds of content about these reports so that they can document themselves before hiring you for the wedding reportage.

The idea of giving greater visibility to your pre-wedding images is so that with each client you can make an even greater profit. This, without a doubt, is one of the marketing strategies that works best when it comes to making a business thrive.

If you want to sell more pre-wedding images, learn how to give more visibility to these photo shoots.

What’s stopping you from selling more pre-wedding images?

If you are a wedding photographer, we are sure that you already have a strategy in place to sell more wedding sessions. But if what you want is not to do so many weddings a year and to be able to get more profit from each wedding couple, the best thing to do is to go for the strategy of selling your clients a series of “extra services”, such as pre-wedding images, post-wedding reports, wedding albums, photo booths, etc. The idea is that you can get more profit from each client, this will allow you to carry out fewer weddings per year. In addition, you will find it much easier to sell this type of additional services to couples who are going to perform the wedding with you than having to look for more couples to cover more weddings in one season.

Here are some of the reasons why bridal couples are not currently interested in your pre-wedding images.

Couples don’t give importance to the pre-wedding images and focus more on the wedding report

The bride and groom, as is logical, when looking for a wedding photographer tend to focus a lot on what their wedding reportage will be like and do not tend to look for information about other types of services that photographers can offer them, such as pre-wedding sessions.

During this search for the ideal wedding photographer for them, if in addition to finding information about what their wedding reportage will be like, they also discover what the pre-wedding sessions consist of and, above all, why they are so important for the couple, you will have a much better chance of them finally deciding to hire this extra reportage.

The bride and groom do not know the dynamics of these reports before the wedding or if they can do a destination pre-wedding

Once the couple knows that you are taking pre-wedding photographs, another reason why they do not end up hiring this type of photo shoot is that they do not know exactly what this photo shoot consists of. Just as it is already being done for wedding photography, where photographers are explaining more and more details to their clients about what the shoot will be like on that special day, if you want to sell more pre-wedding images, it is important that you explain to your clients beforehand what this special session is going to consist of.

To capture their attention, the best thing to do is to explain how you deal with this type of session and all the options you can offer them. In the following article we give you some ideas that can be very useful for you.

>> Are you a wedding photographer? Check out these tips to organise an irresistible pre-wedding photo shoot

In addition, sometimes you may receive clients who have a higher budget to spend on their wedding preparations and offering them a destination pre-wedding or even an engagement shoot can be a great alternative. The problem is that most of the time, couples don’t even know that you offer this type of service.

Not all photographers offer these sessions and the bride and groom need not be aware of their existence

As most wedding photographers do not offer any information on their website about pre-wedding images, what happens is that couples, when they search on the Internet about wedding photography, never come across this type of extra session and therefore do not even know of its existence.

It is true that many photographers offer this option when they speak personally with the clients, but at that point, the bride and groom will be very focused on the wedding reportage and will not pay the necessary interest to this extra service that the photographer wants to sell them.

Ideally, while they are looking for information about wedding sessions, they should already be gathering information about what a pre-wedding photo shoot is like and why it is important for them to book one.

This way, when they contact you to book the date of their wedding day, they will be the ones who will suggest to you that a pre-wedding session is convenient for them. It will be the couples who will realise that they need this extra service to make their wedding photos even more natural and emotional.

Photographers do not explain what these stories are about and do not sell them very well

As we have already mentioned on more than one occasion, services that are not advertised are not going to sell themselves and this is exactly what happens to pre-wedding images. If you don’t explain this type of reportage to your clients properly or simply if you only mention them in your dossier, the bride and groom are not going to pay attention to this type of extra sessions and, therefore, when you ask them about the possibility of hiring a pre-wedding, their answer, in most cases, will be “no, for now we’ll just stick to the wedding reportage”.

It is important that you dedicate a small section on your website to explain and show what these extra sessions are like so that couples appreciate their importance and so that selling more pre-wedding images is even easier for you.

Tools for brides and grooms to also want pre-wedding pictures

Once your work as a wedding photographer is more or less consolidated, the next step you can take to increase your profits is to boost the extra services so that the % of sales you get with each client, for example, thanks to the sale of pre-wedding sessions, is higher and higher.

At Arcadina we can help you give greater visibility to your pre-wedding reports thanks to all the options you will find in our business solutions designed for photographers.

Here we are going to show you some of the possibilities you will have with us to promote the sale of pre-wedding photos.  The idea is that your potential clients know perfectly well what this session consists of, why it is important that they hire it before the wedding and what kind of reportage you can organise for them. And once they have booked the shoot, if you show them a gallery of images from which they can buy more photos of this couple’s shoot, all the better.

1# Wedding and pre-wedding photography website

Within your wedding photography website, in Arcadina you will have at your disposal a series of tools with which you will be able to capture the attention of your audience when hiring a wedding reportage, but you can also use your website to promote your extra services, such as: pre-weddings, post-weddings, wedding album, etc.

The important thing is that you show as much information as possible on your website. Think of this tool as a couple entering your photography studio but virtually, so it is important that you explain and show as much information as possible on your website, just as you do when a client enters your studio or calls you on the phone.

2# Photography blog to promote your pre-wedding photo shoots

The photography blog can help you to improve the positioning of your website in a simpler and more economical way. Especially when it comes to other brides and grooms who don’t know you on the Internet.

Thanks to the blog articles you will be able to write about very specific topics and you will be able to position yourself on very specific keywords that engaged couples are currently searching for on the Internet, such as: places to get married, decoration ideas, locations for pre-wedding and post-wedding weddings, ideas for a couple’s photo shoot, etc. The options are almost endless, you just have to think as if you were the person who is getting married and start writing.

The blog is a very powerful tool that can help you to position keywords related to your niche. You can use several strategies to promote your pre-wedding services.

• Write articles about very specific pre-wedding sessions, for example, emphasising the locations or even the theme of the session.
• You can also write about the (practical) usefulness of pre-wedding photos for couples. If, for example, an engaged couple has used these images to decorate part of the wedding or to create some decorative elements, you can write about this by providing a series of images.
• Another idea is to create articles talking about other sessions, such as the wedding day or the post-wedding session, and take the opportunity to talk about pre-weddings as well.
• Etc.

The idea is that on the one hand they discover you as a wedding photographer in the articles and on the other hand they start to value very positively the possibility of hiring a pre-wedding reportage.

3# Private customer galleries to buy more photos in pairs

Once a couple has already signed a contract with you and become a client, the work to sell more pre-wedding images is not completely finished. If for example in the initial package you stipulate that you are going to give them 50 digital photographs of their pre-wedding session, you still have one more chance to increase this budget.

It’s as simple as using a private client gallery to deliver the images. The idea is that you set up this gallery so that the couple can download their 50 pre-wedding images for free but also have the possibility to download more photos for a price that you stipulate and even place an order to print the photos that they like the most.

The important thing is to never close the door to possible extra sales with each customer and if you also make this process comfortable, simple and from home, your sales will increase considerably.

Photography website: your best ally to enhance your pre-wedding images

If we had to choose a single Arcadina tool to help you give greater visibility to your pre-wedding images, we would definitely choose the website. On your website you will be able to carry out a series of actions that will promote the dissemination of this type of report, such as:

• Create a specific landing page or service page to explain only how you work with pre-weddings.

• Add a gallery of pre-wedding images exclusively so that couples can see what their pre-wedding photos can look like.

• Activate the feedback section so that your bridal couples can write down how the session went and how much fun they had.

• Personalise the cover page with a pre-wedding photo or, if you prefer to promote weddings in this section, you can also include a direct link to the pre-wedding services page or to your gallery.

• Create a homepage with a selection of the best wedding, pre-wedding and post-wedding photos.

• Etc.

As you can see, there are many options that you can personalise your website so that visitors are aware that you do pre-wedding reports.

Here we are going to share with you a small selection of wedding photographers who have made a space on their website to give visibility to pre-wedding images.

>> 9+1 pre-wedding photographers who create unique pre-weddings

If you want to try any of our business solutions, you can see what they consist of. It’s free for 14 days.

And so that you can see even more clearly many of the options that an Arcadina website offers you, we are going to explain some of these ideas in a little more detail.

Explains in detail what a pre-wedding photo shoot can be like

When it comes to detailing the pre-wedding sessions on your photography website, you can add the information directly in a section of the wedding services page that you have already created or you can also create a services page within the wedding section where clients will be able to consult all the specific information of this reportage.

If you do not want to show everyone the information of this type of photo shoot, in Arcadina you will also have the option of creating a landing page, this is a page with information that will not appear in the main menu of your website but that you can link anywhere in the content of your website and you will also have the option to share the URL with couples who are interested in these photo shoots.

When deciding what kind of information you can add to this page you can answer the following questions:

• What is a pre-wedding reportage?
• Why is it important to have a pre-wedding session before our wedding day?
• What other advantages will we get from this photo shoot?
• How do you work with pre-wedding reportages? What is your style when it comes to photography?
• Do you do destination or thematic couple photo shoots?
• What will you deliver from these sessions?
• How much does this photo shoot cost?
  When is the best time to book this photo shoot?
• Etc.

These are just a few questions but we are sure that your client profile has many more. Solve them all on your website and you will sell more pre-wedding images.

Create galleries with only pre-wedding images

As well as explaining to your visitors what a pre-wedding session is like, it is important that they see some of your images. As an idea you can create a gallery that is completely independent from your wedding portfolio to add a selection of the best pre-wedding photos you have to date.

If you do different types of pre-weddings, remember to include a photo of each type so that visitors can get a better idea of how you work.

You can also add small image galleries on the text-type page where you explain these sessions. This will make the reading much more enjoyable.

In Arcadina you can also create a small gallery on your presentation page and add photographs to almost every page of your website and blog. Take advantage of all these options to promote your pre-wedding sessions.

Activate your feedback page and encourage couples to leave their testimonials

The reviews page that you have set up on your website, although very interesting, can sometimes be forgotten by photographers. If you know how to take advantage of the exact moment with your clients and ask them for a review, for example, on the day of the delivery of the photos, you will encourage them to tell their experiences on this page. Afterwards, you can add a link to this part of your website on the services page, or even rescue the most interesting testimonials and include them in different parts of the website. Because the words of other customers can be the best advertising you can do for your digital photography business.

Take advantage of the moment when you activate their private gallery or when they come to your studio to pick up the photo album to ask them to leave you a testimonial on the website. Another strategy that always works is to give them a gift in exchange, for example, several more photos in the album, an enlargement of the photo they like the most, etc. And to make the testimonial even richer, you can provide them with a series of very short and concise questions that they can answer to help them elaborate their testimonial.

If they are clients who have booked a pre-wedding session, one essential question you can suggest to them is to tell other couples how their pre-wedding experience helped them to be more relaxed on their wedding day. This way, when other couples visit your review page, they will be able to read the experiences of other brides and grooms and will be encouraged to try a pre-wedding session themselves.

Learn how to sell your pre-wedding images and get even more out of your bridal couples

The key to selling more pre-wedding images is to advertise them and explain to the bride and groom what this photo shoot is all about and all the benefits they will have if they book this photo shoot before their wedding day.

Before we say goodbye, we are going to share with you a very interesting article that will help you to promote your other extra sessions, the post-wedding reports.

>> 3 innovative ideas to sell more post-weddings through your photography blog

Arcadina offers you several powerful tools that will help you to make your pre-wedding reports more popular among your clients. If you still don’t know our business solutions, we encourage you to try them for 14 days for free.

Today we are going to share with you the interview of the wedding photographer Miguel Ángel Garrote from Focus Fotoestudio.

>> ‘Arcadina Labs is a good option and saves time’, Miguel Ángel Garrote

And to finish this article we would like to know what you find most difficult when it comes to selling more pre-wedding images. We’d love to read about your experiences in the comments.

Arcadina goes with you

Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.