21 Nov 2023
In many cases the bride and groom don’t know what these pre-wedding sessions consist of. If you want to sell more pre-wedding photography, your job as a photographer is to inform them well and offer them all kinds of content about these sessions so that they can document themselves before contracting the wedding reportage with you.
The idea of selling more pre-wedding photography is that you can make more profit from each client. This is one of the marketing strategies that works best when it comes to making a business thrive.
If you want to sell more pre-wedding photography, learn how to give more visibility to these photo shoots.
- 4 situations that prevent you from selling more pre-wedding photography
- 1# Couples don’t give importance to these sessions and focus more on the wedding report
- 2# The bride and groom are not sure what the dynamics of these pre-wedding photos can be like or whether they can do a destination pre-wedding
- 3# There are fellow photographers who do not offer these sessions and the bride and groom do not need to know about them
- 4# Photographers don’t explain what these stories are about and don’t sell them very well
- Discover 2 solutions to get brides and grooms to book more pre-wedding shoots with you
- Photography website to sell more pre-wedding photography
- Professional photography blog to spread the word about your pre-wedding sessions
- Learn how to sell more pre-wedding photography and make your clients more profitable
- Headache for your photography business? Take an Arcadina
4 situations that prevent you from selling more pre-wedding photography
If you are a wedding photographer, we are sure that you already have a strategy in place to sell more wedding sessions. But if what you want is not to do so many weddings a year and to be able to get more profit from each client, the best thing to do is to go for the strategy of selling more pre-wedding photography, post-wedding sessions, wedding albums, etc. The idea is that you can get more profit from each client, this will allow you to do fewer weddings per year and also, it will be easier for you to convince couples who are convinced that they need some of these services to have you on their wedding day than having to look for more clients to cover more weddings.
Here we are going to show you some of the reasons why brides and grooms are not hiring you for these extra pre-wedding sessions.
But before we look at the main problems that prevent you from selling more pre-wedding photography, in the following article we are going to give you some recommendations on how to offer your clients post-wedding sessions, another very interesting extra service for wedding photographers.
1# Couples don’t give importance to these sessions and focus more on the wedding report
The bride and groom, as is logical, when looking for a wedding photographer tend to focus on their wedding reportage and do not usually go looking for information about other types of services that photographers can offer them such as pre-wedding sessions.
During this search for the ideal wedding photographer for them, if in addition to finding information about what their wedding reportage will be like, they also find out what pre-wedding sessions are and, above all, why they are so important for the couple, you will have a much better chance of them finally deciding to hire this extra session.
2# The bride and groom are not sure what the dynamics of these pre-wedding photos can be like or whether they can do a destination pre-wedding
Once the couple knows about the existence of pre-wedding sessions, another reason why they do not end up hiring this type of reportage is that they do not know very well what this photo shoot consists of. Just as it is already being done with regard to wedding photography, where photographers increasingly explain to their clients what the shoot will be like on that special day, if you want to sell more pre-wedding photography, it is important that you explain to your clients beforehand what this special session is going to consist of.
The best way to do this is to explain to them how you deal with this type of session and all the options you can offer them. In the following article we give you some ideas that may come in handy.
Also, sometimes there are clients who have a higher budget to spend on their wedding preparations and offering them a destination pre-wedding can be a great alternative. The problem is that most of the time, couples don’t even know that you offer this type of service.
3# There are fellow photographers who do not offer these sessions and the bride and groom do not need to know about them
As most wedding photographers do not offer any information on their website about these extra sessions, what happens is that couples, when they search on the Internet about wedding photography, never come across these extra sessions and therefore do not even know of their existence.
It is true that many photographers offer this option when they speak personally with the clients, but at that point, the bride and groom are very focused on the wedding reportage and will not pay the necessary interest to this extra service that the photographer wants to sell them.
Ideally, while they are looking for information about wedding sessions, they should already be gathering information about what a pre-wedding photo shoot is like and why it is important for them to book one.
This way, when they contact you to book the date of their wedding day, they will be the ones who will suggest to you that a pre-wedding session is convenient for them. They will be the ones who realise that they need this extra service to make their wedding photos even more natural and emotional.
4# Photographers don’t explain what these stories are about and don’t sell them very well
As we have already mentioned on more than one occasion, services that are not advertised are not going to sell themselves and this is exactly what happens to pre-wedding photos. If you don’t explain this type of photography to your clients properly or simply if you only mention it in your dossier, the bride and groom are not going to pay attention to this type of report and, therefore, when you ask them about the possibility of hiring a pre-wedding, their answer, in most cases, will be “no, for now we’ll just stick to the wedding report“.
It is important that you dedicate a small section on your website to explain and show what these extra sessions are like so that selling more pre-wedding photography is easier for you.
Discover 2 solutions to get brides and grooms to book more pre-wedding shoots with you
Once your work as a wedding photographer is more or less consolidated, the next step you can take to increase your profits is to boost the extra services so that the % of sales you get with each client, for example, thanks to the sale of pre-wedding sessions, is higher and higher.
In Arcadina we can help you to give more visibility to your pre-wedding reports thanks to all the options that you will find both on the website and on the integrated photography blog.
Here we are going to show you all the possibilities you are going to have thanks to a professional website and blog to promote your pre-wedding photographs so that your potential clients know perfectly what this couple’s session consists of, why it is important that they hire it before the wedding and what kind of reportage you can organise for them.
Photography website to sell more pre-wedding photography
Thanks to your photography website, you will have the possibility to use different tools that will allow you to promote this kind of pre-wedding sessions. For this you can use, for example:
- Services page or landing page to explain how you work with pre-weddings.
- Gallery of images exclusively of pre-weddings so that couples can appreciate what their pre-wedding photos can look like.
- Active feedback section so that your clients can write down how the session went and how much fun they had.
- Cover page where you will be able to include a direct link to the pre-wedding services page or to your gallery.
- Home page with a selection of the best wedding, pre-wedding and post-wedding photos.
As you can see, there are many options that you can personalise your website so that visitors are aware that you do pre-wedding reports.
We will now look at some of these possibilities in a little more detail.
Explain very well on your website what a pre-wedding reportage can be like
When it comes to detailing the pre-wedding sessions on your photography website, you can add the information directly in a section of the wedding services page that you have already created or you can also create a services page within the wedding section where clients will be able to consult all the specific information of this reportage.
If you do not want to show everyone the information of this type of photo shoot, in Arcadina you will also have the option of creating a landing page, this is a page with information that will not appear in the main menu of your website but that you can link anywhere in the content of your website and you will also have the option to share the URL with couples who are interested in these photo shoots.
When deciding what kind of information to add to this page you can answer these questions.
- What is a pre-wedding reportage?
- Why is it important to have a pre-wedding session before our wedding day?
- What other advantages will we get from this photo shoot?
- How do you work with pre-wedding reportages? What is your style when it comes to photography?
- Do you do destination or thematic couple photo shoots?
- What will you deliver from these sessions?
- How much does this photo shoot cost?
When is the best time to book this photo shoot?
These are just a few questions but we are sure that your client profile has many more. Solve them all on your website and you will sell more pre-wedding photography.
Create image galleries with only pre-wedding photography
As well as explaining to your visitors what a pre-wedding session is like, it is important that they see some of your images. As an idea you can create a gallery that is completely independent from your wedding portfolio to add a selection of the best pre-wedding photos you have to date.
If you do different types of pre-weddings, remember to include some photos of each type so that visitors get a better idea of how you work.
Also remember to add small image galleries to the page you have just made explaining these sessions. This will make the reading much more enjoyable.
In Arcadina you can also create a small gallery on your presentation page and add photographs on almost every page of your website. Take advantage of all these options to promote your pre-wedding sessions as well.
Activate your feedback page and encourage couples to leave their testimonials
The feedback page that you have set up on your website, although very interesting, is sometimes the most forgotten among photographers. If you know how to take advantage of the right moment, your customers, thanks to their experiences and words of gratitude, can be the best advertising you can do for your digital photography business.
Take advantage of the moment when you activate their private gallery or when they come to your studio to pick up the photo album to ask them to leave you a testimonial on the website. Another strategy that always works is to give them a gift in exchange, for example, several more photos in the album, an enlargement of the photo they like the most, etc.
And to make the testimony even richer, you can provide them with a series of very short and concise questions that they can answer to help them elaborate their testimony.
If they are clients who have booked a pre-wedding, one essential question you can suggest to them is to tell other couples how their pre-wedding experience helped them to be more relaxed on the wedding day.
When other brides and grooms visit your review page, they will be able to read about the experiences of other brides and grooms and will be encouraged to try a pre-wedding session themselves.
Professional photography blog to spread the word about your pre-wedding sessions
In addition to including information on your website, there will be many other couples who don’t know you yet and who will be looking for information on the Internet about the services offered by a wedding photographer. And a very good way to reach them is through your photography blog.
Thanks to the blog articles you will be able to write about very specific topics and you will be able to position yourself on very specific keywords that engaged couples are currently searching for on the Internet, such as: places to get married, decoration ideas, locations for pre-wedding and post-wedding weddings, ideas for a couple’s photo shoot, etc. The options are almost endless, you just have to think as if you were the person who is getting married and start writing.
Add value to these pre-wedding sessions with the help of the blog articles
As we said, the blog is a very powerful tool that can help you to position keywords related to your niche. When it comes to publicise your post-wedding services you can use several strategies.
- Write articles about very specific post-wedding sessions, for example, emphasising the locations or even the theme of the session.
- You can also write about the (practical) usefulness of post-wedding photos for couples. If, for example, an engaged couple has used these images to decorate part of the wedding or to create some decorative elements, you can write about this by providing a series of images.
- Another idea is to create articles talking about other sessions, such as the wedding day or the post-wedding session, and take the opportunity to talk about pre-weddings as well.
The idea is that on the one hand they discover you as a wedding photographer in the articles and on the other hand they start to value very positively the possibility of hiring a pre-wedding reportage.
Learn how to sell more pre-wedding photography and make your clients more profitable
The key to selling more pre-wedding photography is to advertise it and explain to your future clients what this photo shoot consists of and all the benefits they will have if they book this photo shoot before their wedding day.
To do so, Arcadina offers you 2 very powerful tools such as the website and the integrated photography blog. If you still do not know these 2 business solutions, we encourage you to try them for 14 days for free.
Today we are going to share with you the interview of the wedding photographer Miguel Ángel Garrote de Focus Fotoestudio.
And to finish this article we would like to know what you find most difficult when it comes to selling more pre-wedding photography. We would love to read about your experiences in the comments.
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