Organise your photography website to enhance your post-wedding sessions
Thanks to the post-wedding sessions, the bride and groom will be able to enjoy their wedding day more fully without having to worry about the photo shoot after the ceremony and the photographers will have the opportunity to give free rein to their creativity by experimenting with new styles and visiting new locations in these photo shoots organised after the wedding.
As you can see, offering wedding couples the possibility of doing post-wedding sessions after the honeymoon, are all advantages for both photographers and their clients, not to mention the fact that they will earn a little extra money with each wedding couple. That’s why today we want to explain the best way to set up your website so that this additional service to weddings has greater visibility.
Learn how to give more visibility to your post-wedding sessions on your photography website.
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What do you need to keep in mind to sell more post-wedding sessions to couples?
Although we have already mentioned it on more than one occasion, it is worth reminding you that in order to sell more post-wedding sessions, it is not enough to add this extra service in your dossier. It is important that you create a service that is really attractive for your clients, it is also essential that you know how to sell it and, above all, that you give as much visibility as possible to this photo reportage. Because there is no point in offering the best service in the world if nobody knows about it.
But let’s start at the beginning. Before you start promoting your post-wedding shoots, it’s important that you plan a type of photography that will really catch the attention of the bride and groom. And to help you with this task, in the following article you will find a series of ideas that will help you shape your post-wedding sessions.
>> Would you like to sell more post-wedding photos? Discover 7 infallible tricks
Both to make these reports more attractive to the bride and groom and to give them greater visibility, at Arcadina you will have at your disposal a series of tools that will help you in these processes. We are talking about the photography blog and the possibility of automatically including Google testimonials on your own photography website.
If you want to know all the options offered by these 2 business solutions, we encourage you to visit the following post where we talk about them in more depth.
>> Bill 15% more at weddings thanks to post-wedding photos
Workflow for wedding photographers who want to promote post-weddings
Although we don’t need to tell you how you can sell more extra sessions to your bridal couples or even wedding reportage, any help is not enough to close the agenda for the next season. That’s why we would like to share with you an example of the most appropriate working methodology for a wedding photographer. This way, you will be able to compare it with your own and, if necessary, even improve it.
- Think about and structure the type of wedding, pre-wedding, post-wedding, photo album and other products you want to offer to the bride and groom.
- Look for details in each of your services that make you stand out from your peers.
- Create your packs and dossiers with all the information.
- Upload this information to your wedding photography website and expand it so that bridal couples can get the best possible idea of the services you offer.
- Add image galleries specific to each type of photo shoot.
- Use the photography blog to get more visibility for your post-wedding sessions as well as for the rest of the photo shoots you do.
- Activate the Reviews page on your website so that satisfied customers can leave their ratings and undecided customers can read all the reviews they have left on your website like on Google’s review page.
In Arcadina you have the necessary tools to give visibility to your pre-wedding reports
At Arcadina we have been offering photographers all kinds of business solutions that are specific to this type of work for many years. Thanks to our tools you will be able to have an Internet space 100% managed by you, easy to use and in which in addition to giving visibility to your photo shoots you will also be able to do business thanks to the private client galleries, sell your photos in the online shop or activate the booking calendar from which your customers will be able to book a photo shoot without having to contact you.
Today we are going to focus on how the articles you write on your photography blog will help you achieve greater visibility and better positioning on the Internet and how, thanks to testimonials, undecided visitors to your photography website can become potential customers.
To make it really easy for you to familiarise yourself with these tools, we are going to explain how you can set them up quickly and easily.
Wedding photography blog for the bride and groom to discover you on the Internet
If you are more or less constant when it comes to writing articles on your blog, you leave aside the publication of only post-wedding photographs (for that you will have the image galleries and sub-galleries), you add a series of keywords that help you to position yourself better and you create content that is really interesting for your future clients, we assure you that dedicating time to the blog will end up paying off.
When planning this powerful tool on your Arcadina website you will only have to take into account a couple of questions: how to create a category for the post-wedding sessions and the method for adding new blog entries.
Below we are going to share a couple of articles from our help section that will explain all the steps to keep your photography blog up to date.
Google reviews on your website to give you more confidence
Offering your customers the possibility to leave a review on your website is great and will help other visitors to discover the opinion of other brides and grooms who have already worked with you. And so that as many reviews as possible can be displayed on this page of your website, you will also be able to connect your website to Google’s review page. This way, every time a user leaves a review on Google, it will also appear on your photography website.
Connecting these 2 pages and making these reviews visible is a very simple process, however, we are going to share with you another of our articles that you can find in our help section.
And if you can’t get your customers to leave you as many reviews as you would like, take a look at the following article and see all the strategies you can use.
>> 4 tactics to get client reviews if you are a photographer
Close more post-wedding sessions thanks to Arcadina’s tools
Although your main service is weddings, you should not leave aside the benefits that you can get thanks to the post-wedding sessions or even pre-wedding reports as well. For this, what better than to help you with the articles of your photography blog so that the bride and groom know a little better what this photo reportage that is usually done after the honeymoon consists of. And for all those brides and grooms who are not quite sure, what better than to have the opportunity to take a look at all the testimonials from clients who have already enjoyed a photo shoot of this style.
If you want to meet several wedding photographers who do amazing post-wedding sessions, be sure to visit the following article of our blog.
>> 12 post-wedding photographers with a really impressive portfolio
At Arcadina we offer you all kinds of business solutions that will help you to promote your post-wedding, wedding and pre-wedding reports, automate processes and offer your wedding couples a much more up-to-date and professional service. Don’t forget to try all our tools, they are free for 14 days without permanence fees.
This time we are going to share with you the interview of our friend and ambassador Fran Ortiz, a fantastic wedding photographer.
>> Fran Ortiz, Arcadina Ambassador and a renowned wedding photographer
And don’t miss Fran’s video in which he tells us how he does business with Arcadina’s tools.
And to finish with a question about the post-wedding sessions, do you do any kind of promotion of them or do you just wait for a couple to ask you about this extra service? We’d love to hear from you in the comments.
Arcadina goes with you
Fulfil your dreams and develop your career with us. We offer you to try our web service free for 14 days. And with no commitment of permanence.
Arcadina is much more than a website, it is business solutions for photographers.
If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.
