Make your pre-wedding images stand out thanks to your photo website

Many brides and grooms are not entirely clear on what pre-wedding sessions are all about. For many, it’s a new or unfamiliar concept, which is why your job as a photographer is not only to capture great moments, but also to educate and inspire your future clients. Giving visibility to your pre-wedding images is not only about showcasing your work, but also about communicating the value of pre-wedding photography. The more useful, visual and well-presented content you share, the more trust you build and the more likely they will choose you to document their big day too.

If you are looking to sell more pre-wedding sessions, you need to go one step further. Your website, your social networks and your entire digital ecosystem must work in your favour. They must be strategic tools to inform, excite and convince. Increasing the visibility of your pre-wedding reports with each client will not only improve your positioning as a specialised wedding photographer, but will also allow you to obtain an even greater profit for each session carried out. Without a doubt, this is one of the most effective marketing strategies to grow and consolidate your photography business in the long term.

 

 

If you want to sell more pre-wedding images, you need to learn how to give them the visibility they deserve. Showing the value of these photographs is key to attracting and convincing future couples.

Have you ever wondered what’s stopping you from selling more pre-wedding images?

 

If you are a wedding photographer, it is very likely that you already have a strategy in place to sell more photos. But what if your goal is not to fill your calendar with more weddings, but to make more profit for each couple you work with? One of the smartest and most sustainable ways to achieve this is through the sale of complementary services. We are referring to products and experiences such as pre-wedding images, post-wedding reports, the printed album, the photo booth, or even the video report, among others.

The key is to maximise the value of each client, rather than relying solely on the volume of weddings. Best of all, it’s much easier to offer these additional services to couples who have already decided to marry you, than to go out and find new clients in an already competitive and demanding season. If you sell these extras well, not only will you improve your income, but you can also afford to reduce the number of weddings per year without affecting the profitability of your business. It’s an effective way to work less, earn more and offer a much more complete experience to your couples.

Now, you may be wondering why some of these services, such as pre-wedding sessions, are not attracting as much interest from your clients. Below, we are going to go over some of the most common reasons why couples are not booking your pre-wedding shoots and what you can do to change this situation.

Couples don’t give importance to the pre-wedding images and focus more on the wedding report

It is completely normal that, when starting their search for their wedding photographer, couples focus almost exclusively on what matters most to them at that moment: the wedding day reportage. Their attention will be on how the coverage will be, the photographic style, the final delivery, etc. and they will rarely seek information about additional services such as pre-wedding sessions, simply because they don’t yet know they exist or don’t understand their value.

And this is where you have a great opportunity as a professional. If in the research process through your website, social media or during the first meeting, in addition to showing what their wedding shoot will be like, you let them know what a pre-wedding session is, what it consists of and, above all, why it can be so meaningful to them as a couple, you will be planting the seed of an additional sale. When couples understand that a pre-wedding shoot is not just another session, but a pre-experience that will help them connect with you, gain confidence in front of the camera and create memories in a more intimate and relaxed environment, your chances of them booking it will increase considerably.

The bride and groom do not know the dynamics of these reports before the wedding or if they can do a destination pre-wedding

Once the couple already knows that you offer pre-wedding sessions, there can still be a major barrier that prevents them from hiring this service and that is because they are not clear about what exactly this service consists of. Unlike the wedding reportage, which is usually more defined in their mind, the pre-wedding is still an unexplored concept for many couples.

Just as many colleagues have already started to explain in more and more detail what the coverage of the big day will be like, if you really want to increase the number of pre-wedding shoots you book, it is essential that you also spend time explaining what the shoot is, how it takes place and what value it adds to the whole experience. A good way to capture their attention is to share your own approach: tell them how you usually organise these sessions, what style you give it, what locations you usually propose or even how it can be adapted to their personality as a couple. Showing them real examples, coming up with creative ideas or explaining the emotional and practical benefits of this type of session will make all the difference.

>> Pre-wedding photo shoot: tips for wedding photographers

Also, don’t forget that sometimes you will come across couples with a larger budget or with a desire for unique experiences. In these cases, a destination pre-wedding session or even an engagement shoot can be a very attractive proposition. The problem is that many times these couples don’t even know that you offer these types of services… and there you are missing out on a great opportunity! That’s why the key is in communication, the more visible, clear and attractive you present these options, the more chances you have to convert them into real sales.

Not all photographers offer these sessions and the bride and groom need not be aware of their existence

As many wedding photographers do not include specific information about pre-wedding sessions on their websites, what often happens is that couples, when looking for information about wedding reportage, never discover that this type of extra session exists. And if they don’t see it, they simply don’t consider it. It is true that some photographers mention this option when they are already in contact with the bride and groom, but at that point, the couple’s attention is almost entirely focused on the big day. The pre-wedding service remains in the background, perceived as an “extra” without much importance, and often ends up being dismissed.

So, ideally, right from the beginning of the search process, while browsing your website or social media, couples should already find content that clearly explains what the pre-wedding images look like, how the session unfolds and why it can be so valuable to them.

If you manage to arouse their curiosity and interest at this early stage, when the time comes to talk to you, it will be much easier to close the sale. In fact, they may be the ones who ask you about the pre-wedding session, having understood that it is an excellent way to let go in front of the camera, connect with you as a photographer and make the images of the wedding day flow more naturally and emotionally. When you communicate well, you sell without having to force the sale. Make the content of your website work for you.

Tools for brides and grooms to choose pre-wedding images too

 

Once your business as a wedding photographer is established, the next natural step to continue to grow and increase your revenue is to leverage complementary services. An excellent strategy is to increase the average value of each client by offering additional services such as pre-wedding sessions. Not only do these types of shoots allow you to generate more revenue, but they also help to build a bond of trust with the couple before the big day, which translates into better results on the day of the wedding.

At Arcadina, we want to help you give more visibility to these couple sessions, making the most of some of the tools that are included in our business solutions for photographers. Below, we show you some of the options that you can implement with us to promote the sale of pre-wedding photo shoots. The key is that your potential clients have a good understanding of what this session includes, what its emotional value is and how it can enrich their overall experience as a bride and groom. In addition, if after the shoot you present them with a private image gallery from which they can purchase additional prints, printed products or albums, you will be maximising the economic potential of each session even more.

 

 1# Wedding and pre-wedding photography website to explain how you work

Within your wedding photography website, at Arcadina you will have a wide variety of tools specifically designed to help you capture the attention of your future clients. Not only will you be able to present your wedding photos in an attractive way, but you will also have the opportunity to give visibility to complementary services such as pre-wedding sessions, post-wedding sessions, personalised albums, and other extras that can make a difference in the client’s experience and in your income.

Remember that your website is much more than just a digital shop window: it is the virtual gateway to your studio. Therefore, it is essential that you take advantage of this space to offer all the information that a couple might need before deciding to contact you. The clearer and more complete the content, the more trust you will generate in your visitors. Think of your website as if it were your physical studio open 24 hours a day: if a couple enters it, they should find answers to their questions, visual examples of your work, and a thoughtful presentation of each of the services you offer. Whether they discover you through social networks or through a recommendation, your website will be the place where they will validate their interest in your work. So, showing in detail what each service includes, how a pre-wedding session is developed or what they can expect from their wedding album, will make the difference between a simple visit and a confirmed booking.

>> Increase your visibility on the Internet: create a profitable photography website

2# Photography blog to give visibility to your pre-wedding photos

A photography blog can be one of the most effective and economical tools to improve the positioning of your website. Especially when it comes to attracting new brides and grooms who don’t know you yet, but are actively looking for information related to their wedding on the Internet.

Thanks to the blog articles, you will be able to write about very specific topics and position yourself on keywords that really interest your target audience. For example: places to get married, decoration ideas, ideal locations for pre-wedding or post-wedding sessions, or tips on how to prepare for a couple’s photo shoot. The possibilities are practically endless. You just have to put yourself in the shoes of a couple organising their wedding and offer content that is useful and close to them.

In addition to improving your visibility on Google, the blog is an excellent tool to promote your pre-wedding services. You can apply different strategies, such as writing about real sessions highlighting the location, style or story of the couple, or show examples of the practical use of these photos: wedding decorations, invitations, personalised gifts, etc. You can also talk about other sessions, such as those of the wedding day or the post-wedding, and use these contents to introduce the importance of having a pre-wedding session.

The key is that the articles not only showcase your work, but also connect emotionally with your readers and encourage them to take the step of hiring you. In this way, the blog becomes a tool for positioning, trust and sales at the same time.

>> How to create a professional blog for photographers?

3# Private galleries for clients where they can view, select and purchase more photos of their couple’s session

Once a couple has signed a contract with you and has officially become a client, your work doesn’t end with the pre-wedding session. You still have an excellent opportunity to increase the value of that sale and offer them an even more complete experience.

For example, if your package includes the delivery of 50 digital photographs of the session, you can use a private client gallery to manage this delivery in a professional and strategic way. The key is to configure the gallery so that they can download the 50 images included for free, but also so that they have the option to purchase additional photos for a price set by you. In addition, you can enable direct purchase options for print products, such as hard copies, enlargements or even albums. All this from a convenient, intuitive platform, accessible from any device.

This system not only improves the customer experience, but also keeps the door open for new sales, even after the story is finished. The easier you make the selection and purchase process for them, the more likely they are to purchase extra images or complementary products. In the end, it’s all about offering a complete, convenient and professional service that not only builds customer loyalty, but also helps you increase your revenue without the need to sell aggressively.

>> 8 tips to make it easier to sell photos online through your website

Your photography website: the best ally to give value and visibility to your pre-wedding sessions

 

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If we had to choose just one Arcadina tool to give greater visibility to your pre-wedding images, it would undoubtedly be your website. Through it, you will be able to implement various actions to enhance the dissemination of these reports, such as:

• Create a specific landing page to explain how you work on the pre-wedding sessions and what couples can expect from them.
• Add an exclusive pre-wedding gallery, where couples can see examples of your work and visualise what their own pre-wedding photos will look like.
• Activate a feedback and testimonials section, so that your clients can share their experiences and how they enjoyed their pre-wedding session.
• Personalise the homepage with a featured pre-wedding photo or, if you prefer to give more prominence to weddings, include a direct link to the pre-wedding services page or your gallery.
• Create a homepage with a selection of your best wedding, pre-wedding and post-wedding photos so that visitors can see the variety of your work.
• Etc.

As you can see, there are many options that you can customise on your website to make sure that couples know that you offer pre-wedding photography. Below, we are going to share with you a selection of wedding photographers who have made the most of their website to showcase their pre-wedding photography.

>> Meet 7 truly amazing pre-wedding photographers

If you would like to try some of our business solutions, we invite you to see how they work! You can try them for free for 14 days.

And so that you can see more clearly all the options that an Arcadina website offers you, below we explain some of these ideas in more detail.

Explain in detail on your website what a pre-wedding reportage can be like

When detailing your pre-wedding sessions on your website, you have several options for presenting this information. You can include it directly on the wedding services page that you have already created, or you can create a specific page within the wedding section, where clients can consult all the information related to this reportage. If you prefer not to show this information to all visitors, you also have the option of creating a landing page. This is a specific content page that will not appear in the main menu of your website, but that you can link to from anywhere on your site and easily share with couples who are interested in pre-wedding photography.

When deciding what to include on this page, we recommend answering some key questions:

• What is a pre-wedding reportage?
• Why is it important to have a pre-wedding session before the wedding?
• What are the benefits of this session?
• How do you work with pre-wedding reportages? What style of photography do you use?
• Do you offer thematic or target sessions?
• What will the bride and groom receive at the end of the session (deliveries, formats, etc.)?
• How much does it cost?
• When is the best time to book your pre-wedding session?
• Etc.

These are just some of the questions you can answer on your website, but we are sure your clients will have more questions. By answering them clearly and completely, you will increase the chances that they will hire this additional service and you will be able to sell more pre-wedding photos.

Create galleries of your best pre-wedding images

 

In addition to explaining to your visitors what a pre-wedding shoot is like, it is crucial that they also have access to visual examples of your work. A great idea is to create a gallery separate from your wedding portfolio, where you can showcase a selection of your best pre-wedding photos. This way, visitors will be able to see the quality and style of your photos before they make the decision to book you.

If you offer different types of pre-wedding sessions, be sure to include images representative of each type. This will allow couples to visualise how they can adapt their tastes and expectations to your style. Whether it’s a nature, urban, studio or destination shoot, show a variety of photos to give the bride and groom a better idea of your versatility.

Another effective strategy is to add small galleries within the text pages where you explain your pre-wedding reports. This will not only make the information more attractive, but will also keep couples interested, allowing them to enjoy the images while reading about your services.

With us you also have the possibility to insert a small gallery on your homepage or any other section of your website and blog. Take advantage of these options to show your pre-weddings in every corner of your website, increasing the visibility of this service and motivating couples to hire it.

Activate your feedback section and encourage couples to share their experience

The review page on your website is a very valuable tool as well, although it is often overlooked by many photographers. If you take the right moment to ask your clients for a review, for example, on the day of delivery of the photos, you can encourage them to leave a testimonial. Then, you can add a link to this section on the services page or even highlight the most impressive testimonials in different parts of your website. The opinions of your customers can be the best advertising your photography business can have.

Another great strategy is to ask for a testimonial when you activate their private gallery or when they come to pick up their photo album. To make the process even more attractive, you could offer them a small gift, such as an enlargement of the photo they like the most or some additional images for their album. In addition, to make the testimony more complete, you can provide them with a few short and clear questions to help them express their experience.

If clients have booked a pre-wedding session, a key question you can suggest is that they share how the pre-wedding experience helped them feel more relaxed and natural on their wedding day. This way, when other couples visit your review page, they can read testimonials about how the pre-wedding helped their confidence, which may encourage them to book this session too.

Now you can also link your Google reviews to your testimonial page. In the next post we explain how to do it.

>> Google reviews can now be added to your photography website

Give visibility to your pre-wedding images with the help of your photo website

The key to selling more pre-wedding images is to promote them effectively and educate the bride and groom about what the shoot really entails. By explaining in detail how the shoot works, as well as the benefits they can get from booking it before the big day, you will help them visualise the value of the experience. Not only will couples get beautiful photos, but they will also have the opportunity to feel more comfortable in front of the camera and create unique memories together, allowing them to enjoy their wedding even more.

Once couples understand the importance and positive impact of a pre-wedding session, you will be one step closer to closing that additional sale. You can use tools on your website, such as galleries, testimonials and examples of your work, to let them see what they can expect.

Before we finish, we would like to share with you a very interesting article that will help you to promote other extra sessions within weddings, such as post-wedding reports, and how these can also add value to the bride and groom’s experience.

>> Bill 15% more at weddings thanks to post-wedding photos

To help you take off in your photography business in Arcadina we offer you several powerful tools that will help you to make your pre-wedding reports more popular among your customers. If you still don’t know our business solutions, we encourage you to try them for 14 days for free.

 

 

 Today we are going to share with you the interview of the wedding photographer Miguel Ángel Garrote from Focus Fotoestudio.

>> ‘Arcadina Labs is a good option and saves time’, Miguel Ángel Garrote

And to finish this article we would like to know what you find most difficult when it comes to selling more pre-wedding images. We’d love to read about your experiences in the comments.

Arcadina goes with you

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Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.