If you are looking for success with your photography website in the new year 2024, it is important that you have a number of tools at your disposal that will allow you to create an online photography business that will help you sell more and work less.
In this first article of the year we are going to show you all the elements that a website for professional photographers must have and the other business solutions that you should have at your fingertips and that will undoubtedly help you to achieve success with your photography website sooner than you think.
Achieve success with your photography website in 2024 thanks to the business solutions we offer you at Arcadina.
One thing that is undeniable at this point is that the majority of sales are “cooked” through the Internet, so whether you succeed with your photography website during this year 2024 and the coming years will depend on how well you have developed the business strategy of your website for photographers.
At Arcadina we have been offering you all kinds of business solutions designed to improve the lives of photographers for many years and that is why, on this occasion, we wanted to create a small guide with some of our most brilliant tools that will help you consolidate your digital business once and for all and get those extra sales that come in so handy at the end of the month. These are some of them:
Website for photographers.
Private client galleries.
Public sales galleries.
Calendar of reservations.
Integrations that will help you give a more professional touch to your digital business.
Let’s take a look at all these business solutions in a little more detail or if you prefer, you can try them out right now, you have a 14 day free trial.
When it comes to achieving greater visibility for your website for photographers and convincing users that you are the photographer they need at this time in their lives, having a website fully adapted to your work in which you can upload all the information your clients need, will be a fundamental tool when it comes to attracting a greater number of clients through the Internet.
Because having a website that is 100% specialised in the type of work you do will allow you to show it to your audience in the best possible way. And so that you can see more clearly all the options that you will have with us, we are going to explain some of the advantages that you will have if you decide to choose our websites for photographers:
7 web designs to choose from
With Arcadina you will have at your disposal up to 7 different web models that you will be able to change and fully customise whenever you want to give a new look to your photography website from time to time, in a simple way and without paying any extra commission.
Add a Home page with shortcuts to the most important pages of your website, create a gallery with an infinite photo slideshow design, activate Reviews, customise your Contact page, etc. These are just some of the options you will have at your disposal.
Image galleries for each type of service
On your photography website you will be able to create all the galleries and sub-galleries you need to organise your portfolio in the best possible way so that your clients can easily find the photographs they are most interested in at the moment. In addition, visitors will be able to see the images in full screen and enjoy a pleasant melody while they visit your website.
And if you are very active on Instagram, did you know that you can link this very visual social network with your website and create a gallery in which all the photographs you post on it appear in an updated form? No doubt this gallery will save you a lot of work.
Easy-to-use content editor with many possibilities
When it comes to uploading content to your website (images and texts), you will see that in a very short time you will be able to master its simple use and you will be able to create all kinds of text pages (e.g.: services page, biography, price list, FAQ, latest awards, etc.) to explain your services correctly to interested customers.
In the following link you will find a series of video tutorials of the most important processes explained in short videos.
Multi-website homepage to have all your information in one place
If, for example, you have several web pages or you want a series of important shortcuts to appear on the home page of your website, you will have the possibility to include a series of shortcuts through configurable buttons and choose between 5 different designs.
In addition to being able to include on this first page of your website one of your best photographs and shortcuts to the most important parts of your business, you will also be able to add a small text as a summary of your work that will help you to improve your SEO positioning on the Internet.
Photography blog integrated in your own website
Not all platforms can say this but at Arcadina we offer our clients a photography blog with a design that is fully integrated with the rest of the website so that users who visit your online business have a totally satisfactory experience.
But also, thanks to the articles you upload to your blog, you will be able to position yourself even better in certain searches that your ideal clients carry out more frequently.
These are just some of the options you can find on our photography websites, but there are many more 😉 Would you like to try them all?
Once you have captured the attention of users and converted them into customers, the job is not quite done yet, as another factor that will ensure success with your photography website will be to add a private section for your customers within your own website.
Thanks to the client galleries that you can create with any of our Business plans, you will be able to offer your clients an online service so that they can carry out a series of actions with their photographs, comfortably from their offices or homes, such as: viewing a sample of the images, a presentation, making a selection of photos, downloading the images they like the most, buying more photos or even carrying out several actions at the same time.
Private sample image galleries
These galleries are ideal for use with people who have not yet become clients. The idea of these private sample galleries is that you can send some undecided clients what their photo shoot might look like or even a company an example of your work.
Presentation galleries
Once these undecided visitors have already contracted your services, you can send them a small preview of what will be their photo reportage, through a private gallery where they can enjoy an (automatic) photo pass with a melody included by you.
For example, if you are a wedding photographer, you can send the couple a selection of, for example, 20 images through a slideshow gallery the day after the wedding so that they can see them before they go on their honeymoon and then send them the rest of the photos when they return.
Photo selection galleries
In most of the budgets that are closed in your online photography business we know that you usually agree that customers choose a certain number of images from a larger gallery, this strategy is very good for later, if customers want more images, you can sell them for a small price in the same gallery.
Thanks to this type of galleries, the client will be able to make this selection from anywhere and from any device without having to go to your photographic studio to make the selection of images.
Photo download galleries
Once your customers have decided which photos they want from the total, in addition to selecting them through their private gallery, they will also be able to download them to their devices through this private customer area.
The good thing about this option is that you can set up the gallery so that if, for example, the customer has to download 20 images included in their pack, from photo 21 onwards, if they want to download more, they are automatically charged through their shopping cart.
Sale of images through a private gallery
As with the download gallery, sometimes, in addition to the photos previously contracted, customers, on seeing the total number of images, will want to increase the number of photos to download or place another order to print certain images. With this type of gallery they will be able to place their orders.
In addition, since a few months ago you will also be able to plan the creation of already established packs so that customers can buy photos one by one or go to the quickest option of buying a pack in which you will be able to include different formats, sizes, etc. We explain this interesting option in the following article of our help.
Within a customer’s private section, you will also be able to create a series of galleries where you can perform various actions, such as: selection, download and sale of photographs and related products.
This option is very practical and will help you to get more income from each client that comes to you. If you want to learn more about this topic, we recommend you to read the following article in our blog.
If you would like to be able to have your photo studio open 24 hours a day without having to work longer hours, public galleries are a great solution. In your online shop you can put all kinds of products and photographs on sale for your customers to buy at any time.
This option is ideal if you take photographs, for example, for decoration, stock photography or simply want everyone to have access to a race where you have gone to buy any of the photographs you have taken.
To show you all the business options that public sales galleries can offer you, here are some examples.
Sale of images with digital download option
This option is perfect if you do landscape photography, creative photography, stock photography, or any other type of images that a person wants to buy.
The great thing about having your public galleries active is that customers will be able to place their orders without even contacting you. They will only have to enter, select the images they like the most in the perfect formats for them and make the payment, it’s as simple as that. As soon as the order is paid for, you will receive an email notification and the customer in question will receive an email with the download link.
Printed photos also in your online shop
Another way of selling photographs is the option for the user to buy them and receive them printed at home in more special formats, for example, for use as a decorative element.
This option is very interesting if, for example, you sell photographs that customers can use as decoration for their homes and workplaces. This way they avoid having to come to your studio to place or pick up the order.
Sale of photographic products
If you want to add the sale of personalised products with photographs to your business, you can also organise it in your online shop. This way your business possibilities will be much greater and your success with your photography website will be assured.
These are just a few examples of all the side businesses you can create on your website for professional photographers like you.
The booking calendar is a revolution when it comes to automating your sales and is directly responsible for the success of your photography website. Imagine not having to spend all day answering phone calls or emails from potential clients who are interested in booking one of your sessions. Imagine also not having to worry about checking if you have been paid correctly or if you are up to date with your agenda.
Because thanks to the extra booking calendar service, you will be able to automate through your photography website such an important process as the sale of photo shoots over the Internet. This and much more is what is included in the Booking service that we offer you at Arcadina and in the post that we are going to share below we explain it in more detail.
Booking calendar synchronised with your day-to-day life
One of the advantages of Booking is that, as well as allowing your clients to make any kind of booking for one of your photo shoots, you will also be able to keep your agenda up to date. This Booking service incorporates a calendar similar to Google Calendar in which, on the one hand, your clients will be able to choose the day and time that best suits them and, on the other hand, you will be able to consult it at any time through your management panel.
Through the calendar you will be able to: consult sessions already booked, block important dates such as holidays so that clients do not book a session, modify a booking or even manually include a report that has been booked by another means of communication.
Offer payment for your sessions to formalise the booking
Another interesting option that Booking has is that your clients will be able to make the payment online and in this way leave the reservation completely formalised.
When configuring each photo shoot in your booking calendar service, you will be able to decide whether the payment to be made by clients to formalise the booking will be the total amount of the shoot or a percentage of it. And from your panel you will be able to consult and modify the payment status of an order.
Work less and get more session bookings
Although it may seem a contradiction, thanks to Booking you will have the option to work fewer hours in your studio and still manage to increase the number of bookings. This is because the way clients act is changing. Now what they are looking for, in addition to a quality service, is to be able to manage their bookings themselves without having to contact you to do so, and this is exactly what Booking offers them.
And as we have already stressed on more than one occasion, you will have a lot more time for yourself. You can take advantage of this extra time to develop new lines of business, to include more sessions in your calendar or simply to reserve more time for yourself.
Take advantage of integrations to create a profitable online photography business
The success of your photography website will also be closely linked to its security and the integrations you can employ on your website for photographers that will help improve the user experience for your customers.
Because time is money and thanks to the integrations that we offer you in Arcadina, your hours in front of the computer to create a profitable online photography business will be reduced considerably. Here are some of them.
Face and text recognition using AI
This integration will undoubtedly cause a before and after in your sales, because thanks to the Artificial Intelligence that we have integrated in all the websites, you will be able to activate both facial and text recognition in the galleries of your business area that most interest you.
This option will mean that, for example, a broker will be able to locate all the photos in your gallery in a few seconds and this will translate into an increase in sales.
If you like the idea of including AI in your digital business to help you sell more images, the following blog post will introduce you to this new business option.
The option of offering your visitors the possibility of resolving their doubts through a WhatsApp widget that will appear in all the sections of your business is very interesting and it will also allow you to simplify your life thanks to the possibility of sending predetermined and personalised messages to your customers through the Dashboard.
Other very useful and interesting Arcadina integrations
In addition to the possibility of your customers buying more photos thanks to Artificial Intelligence and being able to contact you in a more direct way thanks to WhatsApp chat, with us you will be able to use these other integrations.
Lightrom: export your photos directly from your Adobe Lightrom software without even accessing the panel.
Instagram Gallery: we know that Instagram is in fashion among photographers, so you can also include a gallery within your website connected to Instagram where all the photographs you upload to this social network will automatically appear.
Google Analytics: measure your success and know your audience by connecting Google Analytics to your photography website.
Social networks: include all the icons of the social networks in which you have a presence in different parts of your website.
Etc.
Success with your photography website during 2024 is assured with Arcadina
As you have just seen, to achieve success with your photography website it is important to incorporate in your marketing strategy a series of tools or business solutions that will multiply your sales options through the Internet, give you more visibility and offer your clients a much more professional and complete service.
If you are one of those who have not yet tested how your online photography business can be with us, you have, for free, 14 days to see all the options you can offer to your customers.
Before we say goodbye, we would like to share with you the interview we did with photographer Miguel Ángel Garrote, who runs the website for photographers Focus Foto Estudio, who talks about how client galleries have saved his life.
And to end this first article of the year 2024, here’s our question: Do you think you are already successful with your photography website? We hope you’ll give us a Yes in the comments.
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