The 10 key factors to succeed with your photography website in 2022

16 Dec 2021

We are sure of it. Next year 2022 is going to come with a bang and that’s why it’s time for your photography website and the rest of your online business to get ready to start this year ready to sell.

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“Before the end of the year, get your photography website ready to succeed this coming 2022!”

To help you in this process of improving your photography website, we have created this article where we are going to reveal the 10 key factors that are key for you to go even further with your photography website next year 2022.

Do you want to meet them?

Start creating an unstoppable photography website!

1# Update your photography website

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The time has come to give your photography website a makeover. With the arrival of the new year you can create a photography website with a totally different design and a fresher and more current content (audiovisual and written).

To achieve this you can consider a series of small changes before the end of the year, for example:

  • Change layouts (web, blog, gallery, cover, etc.).
  • Change the font and color to give your website a new look.
  • Update your portfolio and upload only your most impactful images.
  • Take care of the content of your blog and the (written) message you convey on your photography website.

Here are some articles to make it easier for you to update your photography website.

>> 7 very exclusive web designs for Photographers

>> Discover the photo and video galleries Pages, Slideshow, Infinite and Carousel

>> How to create a professional photography blog

2# Create multiple service pages

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demosydney.arcadina.com/en

If you do different photo shoots, the ideal is that each one of them has its own space on your website. The idea is that each ideal client profile can consult the information they need about one of your sessions without having to read the rest of the content of your other reports.

This will make them not lose interest when they visit your photography website and they can more easily solve all the doubts that have arisen.

Here is an article with the experience of a good friend and photographer who has created 5 websites with us! We are sure that his experience will be of great help to you.

>> Video: Enrique Medrano from Tonos Fotógrafos tells us how they have increased their sales with their Arcadina website

3# Learn how to create a photography website that tells your personal story

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As a rule, we know that you take care of the content of your photography website, but the truth is that the “About me” page is always a headache.

We are well aware that it is not easy to talk about yourself and even less so in a way that the content attracts your customers, so we want to share with you this article where we give you all the keys so you can write a personal page that really helps your photography website.

>> Tips for creating an “About me” section on your photography website

“It is very important to show your human side on your website to empathize with your visitors and create an atmosphere of trust.”

4# Pamper your customers in their private area

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demonewyork.arcadina.com/en/customer-area

It is more than proven, business moves through the Web. That is why it is important that you can create a photography website with a private area where your customers can select, buy and interact with the photos of their reports, place orders comfortably from their homes and even receive them without having to go to your photography studio.

Undoubtedly, this is a big step to achieve a practical and attractive photography website for the next 2022.

>> Selection, sale and download of photos online for your customers

5# Online shop: automate the sale of images

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demovenezia.arcadina.com/en/online-shop

Another point to take into account when creating a profitable photography website, is to include automatic sales, that is, a space that remains open to the public 24 hours a day, 365 days a year where visitors can buy photographs, book sessions or even receive online training.

The good thing about having an online store on your photography website is that you will receive a series of income without having to look for customers. If you manage well, they will be the ones looking for you online.

Here is a very interesting article that explains the advantages of being able to sell the same product (e.g. digital files) at different prices depending on its size and license (professional or personal).

>> How to sell digital files in different sizes and licenses?

6# Arcadina Labs the photo printing revolution

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By now we are sure you have heard about one of our new features this year, Arcadina Labs. As a reminder, just tell you that it is a service that is available both in your customer area and in your online store where your customers will be able to request, directly to the laboratory, a series of prints in more professional formats.

Including this new service on your photography website and letting your customers know about it will allow you to: on the one hand, offer them a much more complete and professional service, and on the other hand, increase your passive income (since your customers will be the ones who will be in charge of placing the orders and you will only have to take care of receiving a percentage in the form of benefits from each one of them).

>> 10+1 questions photographers ask about Arcadina Labs

Did you know that Arcadina Labs is now also available in Europe (for all countries within the Euro zone)?

>> Arcadina Labs now available in Europe

7# Don’t make mistakes on your photography website

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You’ve got everything set up on your photography website! Or so you think, but before you finish your website overhaul, it’s important to make sure that everything is working properly.

Both for a better SEO positioning and to ensure the user experience of your visitors, it is essential to avoid the existence of broken links and other errors that may appear when creating a photography website. Here is a very interesting article.

>> How to find and fix broken links on your photographer website

8# Improve the positioning of your photography website

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In addition to taking care of broken links and reviewing the rest of the errors that may arise in your photography website, it is crucial to pay attention to other aspects related to SEO to get more visibility for your website in the next 2022.

One of the factors to take into account are the keywords for which you want to position your website. Ideally, you should carry out a small keyword study and evaluate which terms you want to appear on your website.

>> SEO for Photographers: The best keywords for your photography website

On this page you will be able to perform free searches for keywords that you think can help you to better position your website. Try it!

>> Ubersuggest

But the truth is that SEO is not only in the content you write on your website, much of your positioning will be linked to the articles you upload to your blog.

We know that it is a job that you always leave for the last place and that you never have time to create interesting content, so we thought it would be very useful to share with you this article that will help you plan the content of your photography blog much better.

>> How to create a photo editorial calendar?

9# Create a marketing strategy for the next 2022

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Running a photography business isn’t just about getting booked for shoots and organising invoices. One of the most important and complicated parts of creating an effective photography website and any other type of business (with a significant online presence) is the issue of online marketing.

Ideally, before the end of the year, you should take time to take stock of the last 12 months of work and plan a strategy for 2022 to:

  • Improve your branding.
  • Open new ways of customer acquisition/loyalty, such as email marketing or subscriber lists.
  • Set new challenging but achievable goals to surpass the gains of this past year.
  • Etc.

>> Branding for photographers: learn how to create your own personal brand

10# Social networks: a great customer search engine

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Although your website has to be your digital studio, you should not neglect Social Media. We know that a large percentage of your clients discover you through these channels. That’s why connecting your social networks with your website and publishing your latest sessions on them periodically will be essential so that no client escapes you.

>> Learn how to integrate Instagram, WhatsApp and SMS galleries into your website

Turn your photography website into a profitable business

This year you have it very easy with your photography website, you just have to take into account all these tips that we have just given you to start 2022 on the right foot and with your photography business ready to succeed!

And remember:

  1. Update your photography website.
  2. Set up several service pages on your website.
  3. What is your story? Connect with your audience through it.
  4. Take care of your customers in their private area.
  5. Sell automatically in your online store.
  6. Printing in professional formats with Arcadina Labs.
  7. Check your website for errors.
  8. Take care of your positioning on the Internet.
  9. Help yourself with a marketing strategy.
  10. Connect your website with your social networks.

This time we want to share with you the testimony of the photographer Eugenio Piña from GNO Foto.

>> Eugenio Piña from GNO Foto talks to our team

We would like to know, before this year is over, what actions you are going to take to improve your photography website in the next 2022? We’d love to hear from you in the comments.

Open the door to your photography business

Fulfill your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so you can try our platform without any commitment of permanence.

Arcadina is much more than a website, it’s business solutions for photographers.

If you have any questions, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

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