How to sell sports photography? Find out all the options here


22 Mar 2022

If you want to find out how to sell sports photography to make a living from this exciting discipline. Today we are going to explain how you can make your sports reports even more profitable thanks to an online business that is well prepared and optimised for sales.

Because in order to know how to sell sports photography it is important to know your clients (sponsors, athletes, organisers) and the other people who might be willing to buy your sports images, such as the athletes’ families, the public or even fans of a particular sport.


“Do you still don’t know how to sell sports photography? Here we give you all the keys”.

Things to consider when selling sports photography


When it comes to drawing up a strategy that defines how to sell sports photography that will allow you to make a living from this work, you have to analyse several points:

1. Type of sport: because it is not the same to photograph a ping pong competition, where there may be 2 to 4 participants practically static in their positions, as it is to photograph a triathlon race where there is much more dynamism and competitors.

It is interesting to analyse whether you want to specialise in a particular set of sports or whether you prefer not to close any doors to determine more precisely how to sell sports photography.

2. Selling methods: once you close your sports reports with the organisers of an event, that’s not the end of the business. If you organise yourself well, you can make your sessions even more profitable. You just have to find the necessary tools to do so and draw up a business strategy that will help you get more profit out of each of your sports photos.

3. Online presence: this point is essential to fulfil the previous step. That is to say, to make your sports images even more profitable. Sports are universal and are practised all over the world (with a few exceptions).

Think that at a sporting event you can interact with people (both sports professionals and fans) from any continent. Can you imagine being able to sell your sports reports anywhere in the world? If you pay attention to this article, you can.

Below we are going to share with you an article with more recommendations that will help you define the most precise tactics to know how to sell sports photography profitably.

>> Are you a sports photographer? 10 tips for sports photography

1# How do you know what kind of sport to photograph?


Whether you want to specialise in various sporting disciplines, or if your idea is to be able to photograph all types of sporting activities. It is important that you take into account a number of factors before defining how to sell sports photography:

  • Get to know each sport you want to photograph perfectly. In order to take stunning sports photographs, it is essential that you get to mimic each discipline. Know the sport perfectly, go to many competitions and be one of them on the day of the event.

  • Start with amateur competitions. In the previous point we mentioned that it is important to get to know the sport inside out and for this it is best to start from the bottom. Go to local competitions and little by little you will be able to attend higher category events.

  • Choose your camera equipment. Depending on the type of sport you choose, you may need to have more than one camera ready to shoot (one for close-range action and one for more general shots).

  • Pay attention to emotions. It is also important that, in addition to having photographs of the athletes in the middle of the competition, you also pay close attention to the final moments, those in which the emotion of the result obtained will be the main protagonist.

Below, we’re going to share with you the work of some fellow sports photographers to inspire you.

Examples of sports photography websites

In the following article we have selected some of the websites of photographers who are dedicated to sports reportage with websites prepared to sell sports photography.

>> 5 success stories: Selling sports photography

2# How to sell sports photography with Arcadina?


When planning how to sell sports photography, you should try to establish a marketing strategy in advance of each event.

As we mentioned above, it is not only important that you close sales with the organisers of each competition, but you must also seek to monetise every shot they take during the event.

To do this, go to the competition with your laptop and a pack of business cards with your details: specialisation, website, email address, telephone, etc… As well as helping you to attract new clients for future events, you can inform the athletes and the public that they will be able to download the photos of the event before the end of the day.

If you have a website ready to upload the photographs quickly and you have an online shop where attendees can buy their photographs on the spot, the profitability of your sports reports will increase exponentially.

This is one tactic for defining how to sell sports photography, but there are many more. The important thing is that you go to each event ready and willing, not only to take sports photographs, but to sell them to everyone who attends.

At Arcadina we are specialised in offering all kinds of business solutions adapted to photography businesses where you will be able to have a professional website and an online business that will allow you to sell your images in a professional way.

>> How to sell digital files in different sizes and licences?

>> How to sell photographs online without paying commissions?

3# The online presence of a sports photographer


As you have seen in the previous section, it is important to be fully prepared for every competition, not only to take photos, but also to attract new clients and sell your sports photography to the largest number of people.

And for the latter, internet presence is essential. Think that the vast majority of people who will attend the event will not live near you. When you go to larger events, some attendees may not even live in the same country as you. Therefore, it is important to be prepared and be able to offer them a system for selling images that they can access from anywhere in the world, make their purchases and receive their orders at home.

>> The best professional photo labs in Spain

Direct sales to the public (online shop)

With the online shop, you will be able to offer all event attendees the possibility to buy the photographs they like most in digital format at any time and from any type of device.

>> New, more visual and intuitive shopping cart

>> New! Now available the quick purchase of photos in the same format

You can also offer a photo shoot for sale, for example, so that sportsmen and women can have their professional book taken. They can instantly buy a photo shoot and pay for it online.

Private sale (customer area)

Having a private area will also allow you to make your sessions even more profitable. On the one hand, you will be offering your main client an independent and private space where they can see and interact with the images (select, download, buy, share galleries, etc.) and, on the other hand, they will be able to place extra orders that were not included in the initial budget.

>> Create a photo gallery for your customers to download for free

>> Learn how to create a slideshow album and add value to your photos

>> New: display a background image in the login of an album

Professional printing for sports reportage (Arcadina Labs)

Another line of business that you can put into practice is the sale of professional prints. From this type of sports reports, there will be many images that the protagonists will want to keep, not only in digital format, but also printed in a more special format. For this, you have available on your website Arcadina Labs.

Thanks to Arcadina Labs, participants of a sporting event, or even their families, will be able to place their own printing orders on: Canvas, HD Metal, Passepartourt (methacrylate), Desk Block (methacrylate), Express Print (high quality paper), Eco Poster (sustainable paper) and Retro Wood Prints (wood) and receive them comfortably at home.

>> Arcadina Labs now available in Europe

Find out how to sell sports photography through your online business


As you can see, you can get even more profitability out of your sports reports if you know how to define how to sell sports photography through your website.

In addition to closing contracts with the organisers of each event, you can:

  • Sell photographs in digital format to all attendees.
  • A range of more professional formats are available for the most striking sports photographs, with the possibility of ordering online and having them delivered to your home.
  • Offer participants the possibility to have a professional book made and pay for it on the spot.
  • Show your main customer a series of extra services that they can manage from their private area.
  • And many more business options.

>> Want to know how to boost your photography business with Arcadina?

This time we are going to share with you the testimony of a great sports photographer, Manu Boutureira, who knows very well how to sell sports photography in the online shop of his website.

>> ‘Arcadina is a good product and good service’, Manu Boutureira

Today we want to end this article on how to sell sports photography by asking you a question: What do you think is the business solution that will bring you the most revenue in the sale of sports reports? We’ll read you in the comments.

Arcadina goes with you

Creativity goes with you, offering you the best service goes with us

Fulfil your dreams and develop your professional career with us. We offer you to create a photography website for free for 14 days so that you can try our platform without any commitment of permanence.

Arcadina is much more than a website, it is business solutions for photographers.

If you have any queries, our Customer Service Team is always ready to help you 24 hours a day, 7 days a week. We listen to you.

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